Copyright © Craig Warren
There are several ways people can make money online.
From selling products to advertising. In this article
I’m going to explain the concept of contextual
First I will explain what contextual advertising is.
Contextual advertising means the advertising of products on
a website according to the content the page is displaying.
For example if the content of a website was information on a
Ford truck then the advertisements would be for Ford trucks
for sale, or Ford servicing etc. It picks up the words on the
page and displays ads that are similar to those words. Then
when someone either performs an action or clicks on your page
you will get paid.
Who can use contextual advertising on their website? Any one
with content. Real content. Meaning not links or pictures but
word content. There are several companies out there that offer
contextual advertising programs. Some of the big ones include
Yahoo and Google. Although Yahoo contextual advertising is
currently only open to US publishers.
Contextual advertising programs sometimes have strict policies
that need to be adhered too. Lets take Google as an example. As
mentioned above Google ads can only be placed on pages that have
content on them. The most important rule when using contextual
advertising is DO NOT click on your own ads. Google has terminated
many publishers accounts due to this rule not being followed and
have gone to court several times regarding this click fraud.
Contextual advertising can be profitable. It can either pay for
your hosting and maintenance costs for your website or it can
pay for a lot more. There are several people that are making
thousands a month from contextual advertising. It all depends
on the amount of traffic your website has and the manner in
which you place the ads on your page. If you place them in
prominent places on your pages then you can expect to earn