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Search Engine Friendly Sites

Search Engine Friendly Sites
Copyright © Craig Warren

If you have ever tried to promote your business or
product via the Internet, you know the importance of
search engines in determining your success. Search engine
friendly sites are a must if you wish to make your online
presence known. The majority of people searching for
products or information online do so via one of the major
search engines. In order for someone to locate your
business, it has to have a good spot in the rankings. Your
website may be professionally designed but if customers
cannot locate it, it really does you little good. Past
studies have shown that people searching for information
online rarely look past the third page of results. This is
why search engine optimization is so important.

One important tip to remember when designing search
engine friendly sites is that you need to concentrate on
each individual page. Companies such as Google will not
rate your website as a whole, but instead will rank each
individual page. This is valuable information to remember
when writing your content. Although there is no set limit
for the number of words per page, most SEO experts
recommend that you include at least four-hundred words per
page in order to receive good search engine recognition.
Any amount written beyond this is generally fine but you
want to make sure you have at least enough text to fill a
good portion of the page. Websites that contain little
content and a great deal of advertising are generally
frowned upon.

Another relevant factor of search engine friendly sites
is the content itself. Although obtaining a good ranking
is important, your content should be well written and
make sense to the visitors who will read it. Don’t
concentrate solely on stuffing the right mix of keywords
into your article. It is just as important that your
content sounds natural and flows easily. A good trick for
writing online content is to break the article up into
smaller paragraphs. This is much easier for online
readers to absorb. Also, be sure to include proper
headings so visitors can easily locate whatever
information they are looking for. The use of bullets will
make lists stand out and catch the reader’s eye. Writing
content for online purposes is much different from
writing a novel or newspaper article. Try to break the
content down into small bits for easier reading.

Incoming, outgoing and reciprocal links can all help in
achieving search engine friendly sites. Although content
is very important, you will also receive credit for the
number of links to your site. A high number of incoming
links is extremely helpful to your rating. A good way to
improve your link numbers is through the use of
reciprocal linking. First you will need to include links
from your site to other websites that are either related
to or in some way complement your business. Be sure to
choose sites that are of high quality and well written.
After including a link to your chosen site, you then send
an email or letter to the site owner asking them if they
would consider including a link in return back to your

This technique known as reciprocal linking provides
advertising for both websites and improves the link
rating of each site too. When trying to increase the
number of links to your website, you should keep in mind
that this will take a great deal of time and effort. You
can not expect to get dozens of new links from quality
websites within a weeks time. Most business owners are
very selective in which sites they choose to link to.
Give them plenty of time to consider your website before
making a decision.

Lastly, when designing search engine friendly sites there
are certain practices you definitely will want to avoid.
While keywords are important, you don’t want to include
them to often. Be sure to check your keyword density to
make sure it is within an acceptable range. The search
engines will also penalize your site if you include
hidden text in an attempt to boost your ratings. When
choosing a title and description for each page, make sure
it is actually relevant to the content on your site.

For example, if you have a website that sells weight loss
products, it is considered inappropriate to include meta
keywords related to gambling. Make sure you honestly
describe your business and the products you offer. By
doing so you will not mislead customers looking for
information unrelated to what your site offers. Honestly
is the best policy when promoting your website. Not only
will it make your business look more professional
but it can also help to gain a customers trust.

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