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Pay Per Click Marketing

Pay Per Click Marketing
Copyright © Craig Warren

What Is Pay Per Click Marketing And How Can It Benefit
Your Business?

I could write a lot of pages, maybe even a book
explaining what pay-per-click marketing is and what it
can do for your business, but I will keep this short and
to the point. Pay per click (ppc) marketing is an
advertising platform in which you bid an amount of money
that you are willing to pay for a click.

When a searcher does a search at Google all of the ads
on the right side of the screen are ppc ads. Google calls
them sponsored listings. When a surfer types in a keyword,
the advertisers who have bid on that keyword have their
ads displayed. When one of the ads is clicked by the
surfer they are taken to the advertisers website. The
advertiser is charged at maximum, the amount of their bid.
Most of the time they are charged less than what
they have bid. But they are never charged more than their
maximum bid.

The bids can start at 1 cent and depending on the market
and the ppc search engine, go up to $50 or more per click.
When starting off I suggest bidding very low. Ten to
fifteen cents per click or lower is a good start. The
higher you bid the higher in the rankings your ad is
shown therefore increasing your ads visibility and your
potential visitors. The downside is bidding high can cost
you a lot of money and in some cases bring you way over
budget. Be very careful when bidding.

Bidding low might not get you as much traffic as bidding
high but it will bring you traffic for much cheaper thus
increasing your return of investment (ROI). One way to
increase the amount of times your ad is shown (visibility)
while bidding low, is to bid on a high volume of keywords.
Some marketers bid on hundreds and up to hundreds of
thousands of keywords.

This method will take some time. Putting together
hundreds or thousands of keywords can be time-consuming,
but it is an effective strategy for getting quality
traffic, without paying a lot of money. The more you work
with the ppc’s the faster you will get at putting together
lists of keywords.

In case you’re not sure how to generate that many keywords
there are many tools on the net that will help. Some are
free and some charge money. One of the best free tools is
offered by a company formerly named Overture, which has
been bought out by Yahoo! This tool can be
found here. http://inventory.overture.com

What can ppc marketing do for your business? Depending on
your market, ppc marketing can be a great way to get
quality traffic inexpensively, increasing your ROI and
profit. It is also a great method for testing products
because your ad can go live in as little as 15 minutes
and up to 5 business days. Depending on which ppc search
engine you use.

Advertising your business at free search engines a.k.a
organic search engines can take weeks or even months for
your website to be indexed in their directory. It can
take a lot longer than that to get a decent ranking on
your search terms. The more competitive the keywords you
are trying to get listed, the harder it is to obtain a
decent ranking. This is one reason why ppc search engines
have a huge advantage over organic search engines.

I, as well as thousands of other marketers think the best
two ppc search engines are Google Adwords and Yahoo!
Search Marketing (formerly Overture). Google claims your
ad can go live in 15 minutes but it usually takes a
couple of hours. This is really fast. Yahoo! Usually
takes a couple of days.

There are thousands of smaller ppc search engines. Some
of them are good and some are not. Some will take your
money but will not have many searchers. Google and Yahoo
have hundreds of millions of searchers every day. If you
think about using a smaller ppc do some research and find
out what experiences other marketers have had. There are
thousands of forums, newsletters, ezines and info sites
dedicated to educating people about ppc marketing. You
can learn a lot about Google Adwords, Yahoo! Search
Marketing and a lot of the smaller (2nd tier) ppc search
engines at these places.

Resource Box:
If you are looking for a quality mailer that will get
your ads seen, look no further…The proof is in the
numbers!Join now and see what it’s all about!

Laser Targeted Traffic

Laser Targeted Traffic
Copyright © Craig Warren

The biggest well-known secret in generating wealth in the
internet based business or e-commerce is Traffic.
Everybody knows that, every site wants it and every site
needs it. The point of websites is to be visited and
viewed. Many elaborate designs, money and countless hours
of developing a site to make them beautiful and attractive
are utilized. Without traffic, it is a setup for failure.

With traffic comes a potential customer which basically
means sales which in turn means profit. While many sites
have collapsed in the past with the downturn of many
internet based business, many smaller sites have
generated good money by concentrating on a certain niche
and some subniches.

This is a reason why e-commerce site laser target certain
groups of people and drive them to their site to showcase
their sites and products. Precision marketing is essential
so that you could count on all the traffic on your site as
potential customers.

Using Money to Make Money

It’s a common business notion that if you want to make
money, you have to spend money. One good way of spending
money for business gain is through advertising.
Advertising brings in the people because through
advertising, they know that there is such a company or
product in existence. With the right type of advertising,
you can see the spurt of traffic growth to your site.
With a high volume of traffic, even if only a small
portion or percentage turns out to be buying customers it
is still a good average of profit generating income.

Right now, there is no other advertising scheme that
would be worth every cent than using Google’s Adwords.
The surge in popularity of Google’s Adwords is very
evident as you can see so many sites sporting this ad

In using Google’s Adwords, you pay a certain fee
depending on the number of keywords your ad is keyword
sensitive to. Each time a person does a search in Google,
the keyword or keywords use generate ads in the side of
Google which are generated by the keywords they have
assigned for their ads.

This method laser targets the traffic a site wants for
their site. This also ensures that you are readily
visible in the first page of a search result. Paying
Google for this ad scheme ensures that your target group
of people sees your ads. You drive your laser targeted
traffic to your site which provides for their needs and
wants. You can also be sure that you can meet their
demands and needs.

Aside from Google, you can also be featured in their
other search networks, these includes sites like,
AskJeeves, AOL Search and Netscape. These sites also
show Adwords ads that react to searches done by visitors.
There are also content networks, non-search engine sites
that feature Google Adwords, which will also carry your
ads. But this is subjected to the niche the site features.
Your chosen keywords will determine which content network
shall feature your ad. The frequency of your ad shall also
be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying
customer ratio it is good to laser target your traffic.
Knowing that your traffic are all potential customers and
are interested in your products and company provides you
with a more accurate statistics. This will show you how
effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using
keywords or keyword phrases for your Goggle Adwords that
pertains to your company and to your products. There are
many online internet tools that can help you in choosing
keywords and keyword phrases that are currently in demand
that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every
click to your ad is a potential customer that is
precisely looking or interested in what you have to
offer. Make sure that your Google Adwords ad has the
right keywords so that you can drive you’re laser
targeted traffic to your site.

Using Google Adwords to help boost the drive to increase
laser targeted traffic will prove to be very beneficial
as many other companies can attest to. The benefits are
high with the cost relatively justifiable.

Resource Box:
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