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Archive | April, 2018

2 Tier Affiliate Programs Explained

2 Tier Affiliate Programs Explained
Copyright © Craig Warren

How will referring new affiliates to an affiliate program
make me money in the future? That’s where a 2 tier
affiliate program works like magic!

Affiliates are getting cleverer by the day. So these
days, affiliates know the difference between the
different types of traffic they can get paid for. There
are a lot of definitions though CPM, CPC, CPA, CPL, CPD
and many more.

CPM is impressions, when the publisher (the website owner)
gets paid every time a banner is shown.

CPC is clicks, where the publisher (or email marketer and
other marketers) gets paid every time a banner or text
link is clicked upon.

The other ways of getting paid are grouped together under
the term performance marketing and this is where the term
affiliate is most commonly used as well.

An affiliate is a marketer who sends visitors to another
site using a variety of methods (such as placing banners
or text links on their own site, buying sponsored
listings on search engines, email marketing and many other
different methods) and gets paid when an action happens.
This action can be a lead (CPL stands for Cost per Lead),
a Sale (CPS stands for Cost per Sale), a download (CPD
stands for Cost per download) and many other variations.

Some in the Internet industry refer to performance based
marketing as CPA (cost per acquisition), although the
term is also sometimes used for specific types of
campaigns such as leads or sales.

Now that we’ve got over the hard part, the rest is easy to

The affiliate gets paid for sending visitors to a
specific landing page where an action happens either
a lead, a sale, a download or some other sort of action
that the advertiser requires. As an example, some
advertisers are looking to build up their databases, so
they pay for each opt in email address they receive,
others want leads from specific locations, so they pay
for zip codes and then try convince the visitors after
they fill in their zip code, to fill in a more detailed
lead form.

The common denominator is that the affiliate gets paid
when an action happens.

A 2 Tier affiliate program is simply finding new
marketers to sign up under you to do EXACTLY what you are
doing sending visitors to different offers and getting
paid when the visitors perform some sort of action. So why
would you want other marketers to sign up under you to
promote the same offers? Simple you get paid a percentage
of the amount the affiliate you refer gets paid? Sounds

Don’t worry, it’s not hard to understand. As an example,
say John promotes 5 different offers on a single affiliate
network. He gets paid for every lead, sale, email and zip
code he generates from these different offers. John now
tells Mark about the network and gets Mark to sign up
using a banner or text link that has Johns referral code
built into it. Mark now signs up to the Affiliate Network
under John and starts promoting various offers and
advertisers from the Affiliate Network. These offers don’t
have to be the same offers that John is promoting. Mark
can promote ANY of the offers on the Affiliate Network.

And this is the best part

For any amounts that Mark gets paid, John receives a
percentage of the amount over and above what Mark gets
paid. So if Mark gets paid $1000 in Month 1, and the 2
Tier Affiliate program is paying 5%, then John would
receive $50 just for referring Mark.

But it gets even better

Some 2 Tier Affiliate Networks pay LIFETIME commissions.
So John wouldn’t get a referral commission just for a
month or a year he receives it FOR ALL TIME.

If Mark becomes a super affiliate and starts generating HUGE
commissions every month, John can just sit back and collect
the checks as he referred him.

There are 3 important things to know when finding
affiliates to sign up under you on 2 Tier Affiliate
Programs: Is the affiliate program or affiliate network
credible, has proper tracking so your referrals are
correctly tracked, has good campaigns and offers for the
affiliates to promote so they actually do make money and
do they pay timeously? Assuming that the affiliate program
or network is good, what percentage do they pay you on
amounts that your referrals get paid? All programs vary so
compare different programs to see what the industry
standard is.

How long do you continue receiving referral commissions
for? Some pay for a month, some for the lifetime and of
course there are many variations in between.

So do your homework and find a 2 Tier program that can
make you money long in the future for the work youre
doing today.

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What Is Niche Marketing

What Is Niche Marketing
Copyright © Craig Warren

In ecology, a niche refers to the place or position
occupied by an organism or a population within an
ecological community called the ecosystem. It is the
term which defines the role the organism or the
population plays in the general scheme of things. The
niche an organism or a population holds is the one
responsible for dictating the ability of the species to
survive. It is the one which spells whether an organism
or a population will perish or thrive.

In marketing, a niche refers to a service or a product
that occupies a special area of demand. It is that small
corner in the market that accounts for a certain kind of
specialty concerning an unmet customer need. To be able
to attract a strong, solid market, the choice of a niche
product should ultimately complement the website one
owns. It is through this scheme that he is able to
generate a specific market for the niche product he is
trying to sell.

Niches are involved in niche marketing, the process of
finding market segments that are small but potentially
profitable nonetheless. To maintain a profitable quantity
of sales, this marketing strategy relies on increasing
the loyalty of customers so that their corporate
objectives will be met or surpassed. Illustrative of this
is the fact that the quality of the product or service
sold will generate customer satisfaction and, consequently,
customer loyalty. The result is profitability garnered
through a solid market base that trusts in the ability of
the product or service to really deliver.

One of the great things about niche marketing is that it
encourages those who indulge in it to be unique and
one-of-a-kind. Here one is not forced into the lion’s den
and made to compete against established marketers. He is
made to occupy a strong and secure position that
ultimately wins him a real place in the market. Niche
marketing differs from other online marketing strategies
because this particular quality allows it to operate
almost autonomously and without having to contend with
corporate sharks that tear each other to pieces.

One of the most important things that should be thought
over by those involved in this type of business is the
niche business that is going to be involved in the
process. It is important to consider the type of business
that one is going to work on to be able to ensure himself
of the success that he hopes to have. It is also important
for him to know everything about the niche business at
hand. Learning the tricks of the trade in is one of the
things that one could do to make a niche business prosper

Being able to reach the niche market is another
consideration to make. In doing so, one should know the
exact phrases that people are searching for. The use of
tools can help a lot in knowing the type of keywords that
should be used to make the business profitable. Targeting
the right keywords does a lot in making this type of
business soar.

Those who engage in niche marketing know that determining
the potential of a niche before doing everything else is
a must if one wants to save all the time and effort that
might be wasted if he plunges into everything head on.
Building a niche marketing site that proves to be
profitable should be done after an unsatisfied customer
demand is identified, and marketing the site
appropriately by reaching out to customers the best
possible way is what niche marketers should consider if
they want their business to reach skyrocketing success.

Is niche marketing needed in a world teaming with a
hundred like systems designed for people to make money
online? Those who know how the system works will answer
in the affirmative, because niche marketing is the only
system capable of filling up a gaping hole in the market
by catering to the unsatisfied needs of customers, needs
that are usually not given notice by those in the big
league. Though niche marketing, one is able to gain a
foothold in the market by being a needle in a haystack.
Small and inconspicuous it may be, but its ability to
sting someone so madly once it is found will render him
more than surprised.

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Your Way With Words

Your Way With Words
Copyright © Craig Warren

Your Way With Words Is Key To Increased Website Traffic

You have to have a way with words in order to increase
the traffic on your website. Sometimes, the most
intelligent people in the world can have a problem
communicating with others. When those intelligent people
or great businessperson develop a website that would
blow your mind with great inspirations and benefits, they
may not know exactly how to get across their message to
their target audience. Learning to communicate with the
right words to get your point across clearly and without
rambling is an important skill that takes some time to
acquire. You can take the time to learn communication
skills or you can hire a consultant to help you get your
point across to others. Sometimes the simplest things are
right in front of you.

When writing to produce more website traffic, you will
want to make your website easy for others to read. It is
better to write in laymen terms than in long scientific
or technical mumbo jumbo. You want people to be able to
read the pages on your website without getting a headache
and without having to refer to a dictionary. Visitors
should not have to learn how to translate your website in
order to understand what you are trying to say. A hard to
read or hard to understand website will be abandoned

When writing, be sure all content is relevant to your
website. Only write the information that readers are
looking for and that is relevant to your website and
products. When you begin writing your first paragraph,
try starting with paragraph with your conclusion. By
getting to the point right off the bat, this could grab
a reader’s attention and keep them reading. Keep your
paragraphs and sentences short and to the point. Readers
don’t enjoy long, wordy web pages that take to much
time to read through. Avoid writing in a passive voice.
Readers want action words and a strong voice to tell them
what to do. Keep your writing in a steady flow. Always
read your writing aloud and listen to the flow. In
addition, reading aloud can help catch those nasty little
typos that will drive people away from your site. Proofread
your writing before posting it to your website.

Understand that your website will be accessible to
viewers all over the world. Although, visitors from other
countries may be able to view your website, they may not
understand the language or the content. If your website
is not for worldwide viewing, then you should
specifically list the regions that can best view your
website. You can add the intended regions in the page
description or keywords. This way, if someone in Canada
is looking for a veterinarian, he or she arent frustrated
by looking through all the veterinarian web sites that
only cater to pet owners in Paris, France.

Even some regional topics hold value to worldwide viewers.
Perhaps a person in Italy will be visiting your hometown
and would need to speak with a veterinarian about
traveling with their pet. You may wish to provide general
information on your website that will appeal to visitors
outside your specified region.

Most of the websites on the Internet are in English, but
that does not mean that English is a first language
throughout the world, it just means it is easy to
translate. Never use slang when writing on your website.
Slang is not an internationally understood language and
can be difficult when translating.

Also, take into consideration money and number
conversions. If you are listing a price for services on
your website, be sure to list the currency you will
accept or will be using (USD, pounds, yen, etc.) The same
goes if you are listing measurements or sizes. Always
list the conversions or provide a link to a website for
conversions. When in doubt, hire a professional

Your goal is to increase the traffic to your website to
benefit you or your business the most. By using the World
Wide Web, you will be able to reach an audience of
millions, all to your benefit. However, reaching all of
these people, in the far reaches of the world requires
good communication skills. You must be able to explain who
you are and what you can do for the people. Tell them why
they need your services above all the others. Be concise
and to the point.

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Things All Affiliate Marketers Need To Survive Online

Things All Affiliate Marketers Need To Survive Online
Copyright © Craig Warren

Every affiliate marketer is always looking for the
successful market that gives the biggest paycheck.
Sometimes they think it is a magic formula that is
readily available for them. Actually, it is more
complicated than that. It is just good marketing
practices that have been proven over years of hard
work and dedication.

There are tactics that have worked before with online
marketing and is continuing to work in the online
affiliate marketing world of today. With these top three
marketing tips, you will be able to able to increase your
sales and survive in the affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate
product you are marketing. Do not lump all of it together
just to save some money on web hosting. It is best to have
a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors
will have an initial understanding on what the product can
do to those who buys them. Also, include testimonials from
users who have already tried the product. Be sure that
these customers are more than willing to allow you to use
their names and photos on the site of the specific product
you are marketing.

You can also write articles highlighting the uses of the
product and include them on the website as an additional
page. Make the pages attractive compelling and include
calls to act on the information. Each headline should
attract the readers to try to read more, even contact
you. Highlight your special points. This will help your
readers to learn what the page is about and will want to
find out more.

2. Offer free reports to your readers. If possible,
position them at the very top side of your page so it
they simply cannot be missed. Try to create autoresponder
messages that will be mailed to those who input their
personal information into your sign up box. According to
research, a sale is closed usually on the seventh contact
with a prospect.

Only two things can possibly happen with the web page
alone: closed sale or the prospect leaving the page and
never return again. By placing useful information into
their inboxes at certain specified period, you will
remind them of the product they thought they want later
and will find out that the sale is closed. Be sure that
the content is directed toward specific reasons to buy
the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make
life and things easier and more enjoyable. Include
compelling subject lines in the email. As much as
possible, avoid using the word free because there are
still older spam filters that dumps those kind of
contents into the junk before even anyone reading them
first. Convince those who signed up for your free reports
that they will be missing something big if they do not
avail of your products and services.

3. Get the kind of traffic that is targeted to your
product. Just think, if the person who visited your
website has no interest whatsoever in what you are
offering, they will be among those who move on and never
come back. Write articles for publication in e-zines and
e-reports. This way you can locate publications that are
focusing on your target customers and what you have put
up might just grab their interest.

Try to write a minimum of 2 articles per week, with at
least 300-600 words in length. By continuously writing
and maintaining these articles you can generate as many
as 100 targeted readers to your site in a day. Always
remember that only 1 out of 100 people are likely to buy
your product or get your services. If you can generate as
much as 1,000 targeted hits for your website in a day,
which means you can make 10 sales based on the average

The tactics given above does not really sound very
difficult to do, if you think about it. It just requires
a little time and an action plan on your part.

Try to use these tips for several affiliate marketing
programs. You can end up maintaining a good source of
income and surviving in this business that not all
marketers can do.

Besides, think of the huge paychecks you will be

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Tips For Building Traffic To Your Website

Tips For Building Traffic To Your Website
Copyright © Craig Warren

Doing business on the internet is not much different
from doing business anywhere else. If you are active and
creative you will get success. If you have these two
qualities it would be wise to use them to build traffic
to your website. Getting traffic is not as easy as you
might think. Although millions of people use the internet,
there are also millions of offerings out there. If you
want to get a share of the visitors you will really have
to work hard. To get you started here are some techniques
that you can use to build traffic and also improve the
search engine ranking of your site.

* The best way to build traffic is to build an
interesting website!

This doesn’t mean that we subscribe to the build it and
they will come philosophy. However, if your website has
many pages of information, then each one of those pages
will be packed with words and phrases that people will
find when they make searches. On the other hand if you
have only published a brochure site, a website that is
a mirror image of an offline introductory brochure about
your company, then there will not be much spider food on
your site. That is, there will not be much for search
engines to put in their data base and you will not get
much traffic from search engine queries.

Another consequence in building an interesting site is
that other sites will link to you, viewing your site as
an important resource. In fact, this is what Google had
in mind when it set up its current ranking system. A
site that is informative and filled with useful
information will be noted and other sites will link to
it. Each of these links is viewed by Google as a vote
for that site. Make your site interesting, and people
will link to it without you even knowing about it.

In addition, never underestimate the importance of
word-of-mouth. If your site is interesting people will
tell their friends and they will check out your site. A
content rich site is the first secret of building traffic.

* Publish some of your information on other websites

This is one of the most effective ways to build traffic.
If your site is full of useful material, then other
people will also want to publish it on their websites.
Webmasters are hungry for content to beef up their sites
and their newsletters.

* Improve your search engine ranking with on-page and
off-page optimization

While good content is an essential part of any traffic
building strategy. It also helps to take steps to improve
your ranking in search engines. If your content is not
optimized it will not get the exposure that it deserves.

You can improve your search engine ranking by placing
your important key search terms in the title tag, the
description tag, in your sites headlines and in link
text on your web pages. These are the on-page factors
of website optimization. If you do this successfully
your sites search engine ranking for a particular
keyword or keyword phrase will improve.

It is also important to work on off-page factors that are
related to search engine positioning. Your ranking is
partly determined by how many other websites link to you.
If you have published your material elsewhere, then you
will get a good amount of important links. If not, you may
have to launch a reciprocal links campaign or place your
site in paid directories in order to increase the number
of incoming links to your website.

Creativity combined with activity is a good recipe for
traffic building. Build your site as best you can and
then spread the word about it. Use these three tips and
you are sure to succeed.

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Use Article Marketing To Drive Traffic To Your Site

Use Article Marketing To Drive Traffic To Your Site
Copyright © Craig Warren

The net marketing picture has shifted rapidly in the past
couple of years with the ongoing development of Web 2.0
applications. However, article marketing remains, without
a doubt, one of fastest and painless ways to drive traffic
to your internet site.

If you have a web site or a web-based product that you
want to advertise, article marketing can help you on
many fronts. Not only will it drive traffic directly to
your internet site, it will also help your site get a
high page ranking among the search engines.

Basically, it works like this. You publish an article
that is associated to your website or your product and
submit it to a number of websites known as article
directories. Your article will be posted here and will
be free to use for anyone who wants to release it on the

So how do you benefit from this? At the bottom of any
article you submit a paragraph, known as a resource box,
that briefly describes you or your business, and contains
a link to your website. This must appear on any website
that chooses to publish your article, potentially
attracting thousands of visitors to your site.

As you might expect, the better the article, the more
likely it is to be published so it is worth taking the
time to write an article that is genuinely interesting,
informative or entertaining.

You should also spend some time working on the text in
your resource box so that it encourages readers to click
on the link to your website. Once they do, you can offer
them your products and services, or even a freebie so
that you can gather email addresses and build a mailing

Keep it simple

For many web entrepreneurs, writing articles will only be
a small part of their business, while many will not have
written before. It is, of course, possible to farm this
work out to a professional writer. However, if this is
beyond your budget you should be able to master the art
of article writing with a little practice.

The first rule of marketing article writing is to play to
your strengths. Write about something you know about and
try to provide information that potential visitors to your
website will want to read. If your website sells car parts,
write about a related subject, preferably something that
you are enthusiastic about. Also, how to articles are
particularly popular. If you can show a reader how to
complete a task in 500 or so words you are on to a winner.


The most important part of any article is the headline.
If your headline fails to catch the interest of the
reader all your efforts will have been in vain. It is a
good idea to write a few headlines, not just one. Also,
once you have written a few headlines put them aside and
come back to them the next day with a fresh eye. This will
help you choose which is the best one.

Any headline you write should be short and snappy, and
encourage the reader to click-through to the article.
There are a few tricks you can use to grab the reader’s
attention. One is to play to people’s desires and offer
a solution. Examples of this could be:

How to find the perfect partner
How to make a million dollars

No one article would show a reader to achieve these
things, but you get the idea. Headlines that offer to
show a reader how to achieve something in easy steps also
lead to a good click-through rate. So, these could be
something like:

10 top tips for finding your perfect match
5 easy steps to becoming a millionaire

As you submit more and more articles, you will get a
better idea of what is working for you both in terms of
headlines and content.

Submitting articles

There are thousands of article directories on the
internet. Some of these accept articles on any subject,
while others focus on niche areas. At the beginning, at
least, it is probably best to stick to the bigger ones
where you know there will be a good amount of traffic. A
quick Google search will show you which ones to look for.

Article submission is a fairly simple process. You just
need to register with the website and input your articles
along with a summary. You will also need to enter
keywords. Choose these carefully so that website owners
looking for content can actually find your articles.

Article submission can be time-consuming, so if you are
submitting to a large number of directories you may want
to consider an article submission service or software.
However, be sure to choose a good one as many directories
can reject automatic submissions.

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Why Search Engine Optimization is Important

Why Search Engine Optimization is Important
Copyright © Craig Warren

The Internet has provided ways to revolutionize how we
live our daily lives. It has crawled into the different
dimensions of human lives, business, communication,
information dissemination and personal relationships.
People have made a paradigm shift towards using the
internet to aid them in their daily activities.

With this context in mind, many people are continuously
struggling to get noticed in the world of the Internet.
Websites are growing like mushrooms everywhere, every
day. How can ones website get past the millions of
other websites and eventually be noticed by its target

Search engine optimization aims to achieve the goal of
getting more visitors to a website by helping it get
higher rankings in the search engines. This simply means
that search engine optimizations goal is to make a
website appear on the first pages, if not the first page
of a search done through the search engine.

There are two ways to be able to get noticed by search
engines. One is through pay-per-click advertisements. A
good example of a pay-per-click system that is employed
by search engines is the Google AdWords system. It has
created a hype and has given Google around 5 billion
dollars in terms of revenue per year. Webmasters can
place their bids to be shown when a keyword is searched
by a surfer. The highest bidders will get their sites to
appear first when the search is being done.

The second way of getting high rankings from search
engines is through organic searches. Search engines
evaluate websites by using what they call spiders. These
programs scan the websites and collects information about
them. They then collate the information and pass it on to
the search engine. This area is primarily the main arena
of search engine optimization. It utilizes a set of
methods to be able to get search engines to list the
website on high ranks.


The main purpose of search engine optimization is to
increase the traffic generated by a website. Websites
are built to be seen by internet surfers and search
engines can help it achieve this goal.

The power of the search engine should not be
underestimated. It is one of the building blocks of the
foundation of the internet. A survey showed that 90% of
all Internet users employ search engines to aid them in
their Internet-related activities. Google, the dominant
player in the search engine industry, generates 70% of
all search-related internet activity.

People and Search Engines are alike

Search engines behave like people. They like websites
which contain substantive information about a certain
topic. The best sites usually appear first in search
engines because people like them as well as the search

Search engine optimization does not only generate
traffic, it helps maintain the traffic. The behavior of
the search engine is indicative to the behavior of the
people who visit the website. Search engine optimization
leads to the optimization of a webpage or a website. It
will lead to a website which is more organized and a
website which contains substantive information.

Target Audience

The use of the search engine to be able to target ones
target audience is one of the most effective Internet
marketing strategies. It is not like other online
marketing techniques such as email marketing which can
lead to a lot of leakages in terms of targeting the right

Search engines segment the market and connect the right
people together. People search for topics which they are
interested in and this is the main strength of search
engines in connecting markets together.

Cost Effectiveness

One can do search engine optimization under the
assumption that he knows what he is doing. Search engine
optimization is a full-time job and has a very long
learning curve. This is why most people would resort to
out-sourcing the job to experts who are good at what they
do. One should be cautious, however, in hiring a search
engine optimization company or consultant. Factors such
as pricing and service should carefully be assessed
before signing a deal. If done properly, search engine
optimization is a very cost-effective way of getting more
people to know about ones products or to know about a
certain issue or event that a website is disseminating.

SEO is very important for websites since it determines
the position of the website in comparison with its
competitors. It does not only generate traffic from the
targeted audience but is also a cost-effective way of
optimizing the website.

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How To Grab Your Readers Attention

How To Grab Your Readers Attention
Copyright © Craig Warren

The race for supremacy in the internet based businesses
has been really heating up and many sites have been put
up to help others to get ahead for a small fee. But there
are also ways in which you don’t have to pay so much to
make yourself a good list of loyal followers. Having a
satisfied web traffic and visitors allows you to put up
a foundation wherein you can build an opt-in list and
make it grow from there.

An opt-in list allows you to provide newsletters to your
subscribers with their consent. When people sign up, they
know that they will be receiving updates and news from
your site and the industry your represent via an e-mail.
But that doesn’t mean that all of those who subscribe read
them at all. Many lists have been built due to an
attachment with free software or for a promotional
discount and such. Some are not really interested in
receiving e-mails from companies and just treat them as
waste of cyberspace and delete or trash them without so
mush as opening the e-mail and scanning them.

You can change all that. While forwarding an email
message is relatively after producing your newsletter.
Getting people to open them is not as easy. You don’t want
to waste all the time and effort used in making the
newsletters, you want people to read them and have their
interests piqued. Interested enough to go to your website
and look around and most especially purchased and acquire
your products or services.

One of the numerous ways you can tempt or persuade your
subscriber is by providing a well thought out and well
written subject. The subject of an email is what is
often referred to when a person or a recipient of an
email decides whether he or she wants to open or read
an e-mail. The subject could easily be regarded as one
of the most important aspect of your promotional e-mail.

Your subject must be short and concise. They should
provide a summary for the content of the e-mail so that
the recipient will have basic knowledge of the content.
This is really vital in grabbing the attention of your
readers and subscribers. You want your subject to
instantly grab the attention of your subscriber and get
them to be intrigued to open up your mail. Remember, it
is not necessarily true that a subscriber opens up
subscribed mails.

A good subject must always be tickling the curiosity of
your recipient. It must literally force the recipient to
open the mail. A certain emotion must be ignited and get
them to open the mail. It is essential to use specific
words to get the reaction you need. Keep in mind that
the recipient or subscribers spends only a few seconds
looking over each subject of the e-mails he receives.
You must grab your reader’s attention right away.

There are many forms you can use for your subject. You
can provide a subject that says your e-mail contains
content that teaches them tips and methods on certain
topics. An example of this is using keywords and keyword
phrases such as, How to , tips, Guides to, Methods in
and others like that.

You can also put your subject in a question form. These
may include questions like, Are you sick and tired of
your job? Or Is your boss always on your case? Try to
stay on the topic that pertains to your site so that
you’ll know that your subscribers have signed up because
they are interested in that topic. This form of subject
is very effective because they reach out to your
recipients emotions. When they have read the question
on your subject, their mind starts answering the question

You can also use a subject that commands your reader.
Statements such as Act now and get this once in a
lifetime opportunity, or Double, triple and even
quadruple what you are earning in one year. This type of
subject deals with the benefits your company provides
with your product and services.

You may also use breaking news as your subject to
intrigue your subscriber. For example, if you deal with
car engine parts you can write in your subject,
Announcing the new engine that uses no gasoline, It runs
on water. This creates curiosity with the reader and will
lead them to open the mail and read on.

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Use The Search Engines To Get Visitors

Use The Search Engines To Get Visitors
Copyright © Craig Warren

To get good web traffic, you need to submit your website
to the search engines. However, this alone will not
guarantee that your site will receive a good steady flow
of visitors. You really must work to get your website
recognized. It is best to focus your efforts on the
important search engines rather than chasing traffic
from all search engines.

If the web search engines do not have your site indexed,
then it might as well not exist. You will probably get
some traffic through referrals, but this will not be
enough to guarantee the success of your site. You cannot
afford to put all your time and effort into making the
perfect site. No matter how much effort you put into
getting your site just right, including that flashy flash
intro and the extensive links page complete with animated
gifs, without traffic your time has been wasted.

You will need to ensure you allocate some time to
promoting your site. The first search engine you need to
focus on is Google. There are a great many search engines
on the web but the reality today is it comes down to just
one, Google. It is the most popular search engine on the
net and provides the most search results. Therefore, you
need to ensure that your site is listed on Google.

Of course, Yahoo is important to. Once you are listed in
Google, you then focus on getting listed on Yahoo. If you
can get a good high rating in these two web search
engines, you will most probably receive good volumes of
traffic to your site. The third search engine I would
consider is MSN Search. None of the other free web search
engines have the ability to provide you with the volume of
visitors that these three can. Therefore, there is no need
to put time into ensuring your site is indexed with them or
ranks well.

The best way to ensure that your website gets a lot of
traffic is to have a high search engine rank, especially
in Google. When your website has a high search engine
rank, it will appear within the first few pages of
results returned by Google, Yahoo, MSN, and others.
This can make a significant difference to the number of
visitors that go to your website.

Just think about the way you conduct your own searches.
When you enter a term into Google, you probably click
most of the links on the first page of results, and a
few on the second page. Do you ever make it as far as
page seven or page 10? It’s not likely. So you can see
why a good search engine rank is critical to the success
of your business.

Websites that have a high search engine rank have a
couple of characteristics in common. First, they feature
pages and pages of relevant content. This means if you’re
selling accounting services, you should have a lot of
articles about accounting, taxes and bookkeeping. When
you do this, your website will naturally contain numerous
keywords that people searching for accounting services
would enter into Google, Yahoo and so on.

The more keywords you have, the better your search engine
rank. Another characteristic of successful websites is
the number of links they have to and from other sites.
When other websites link to yours and when you link to
others, it makes your website appear more important,
relevant and legitimate. This results in a higher search
engine rank.

At this point, you might be thinking to yourself that
only fantastic marketers are able to achieve a high
search engine rank for their websites. That’s not
entirely true. Since a good search engine rank is so
critical to web-based businesses these days, there are a
lot of companies that specialize in getting you the best
placement possible. They can provide you with original,
targeted content for your site, give you tips on how to
effectively market your site and submit your URL to
Google, Yahoo, MSN and other engines for consideration.
If they do their job the right way, you’ll have a prime
search engine rank within a few months.

The importance of a high search engine rank shouldn’t be
underestimated. Before you start selling on the internet,
you should consider hiring professionals to help you
quickly achieve good placement for your website. The
difference between appearing on the first page or the
tenth could literally amount to tens of thousands of
dollars, so do what you have to in order to get a high
search engine rank as soon as possible.

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Impossible is Just a Word

Impossible is Just a Word
Copyright © Craig Warren

Everyone, at some point of his or her life, has dreamed
of being somebody special, somebody big. Who hasn’t
fantasized about being the one who hits the game-winning
homer? Who hasn’t dreamed of being the homecoming queen?
And how many times have we dreamed of being rich, or
successful, or happy with our relationships?

Often, we dream big dreams and have great aspirations.
Unfortunately, our dreams remain just that dreams. And
our aspirations easily collect dust in our attic.

This is a sad turn of events in our life. Instead of
experiencing exciting adventures in self actualization,
we get caught up in the humdrum of living from day-to-day
just barely existing. But you know what? Life could be so
much better, if only we learned to aim higher.

The most common problem to setting goals is the word
impossible. Most people get hung up thinking I can’t do
this. It’s too hard. It’s too impossible. No one can do

However, if everyone thought that, there would be no
inventions, no innovations and no breakthroughs in human

Remember that scientists were baffled when they took a
look at the humble bumblebee. Theoretically, they said,
it was impossible for the bumblebee to fly. Unfortunately
for the bumblebee no one has told it so. So fly it does.

On the other hand, some people suffer from dreaming
totally outrageous dreams and not acting on them. The
result? Broken dreams and shattered aspirations.

If you limit yourself with self-doubt, and self-limiting
assumptions, you will never be able to break past what
you deem impossible. If you reach too far out into the
sky without working towards your goal, you will find
yourself clinging on to the impossible dream.

Try this exercise. Take a piece of paper and write down
some goals in your life. Under one header, list down
things you know you can do. Under another header, write
the things you might be able to do. And under one more,
list the things that are impossible for you to do.

Now look at all the headers strive every day to
accomplish the goals that are under things you know you
can do. Check them when you are able to accomplish them.
As you slowly are able to check all of your goals under
that heading, try accomplishing the goals under the other
header, the one that reads you might be able to do.

As of the items you wrote under things I could do are
accomplished, you can move the goals that are under
things that are impossible for you to do to the list of
things you might be able to do.

As you integrate through this process, you will find out
that the goals you thought were impossible become easier
to accomplish. And the impossible begin to seem possible
after all.

You see, the technique here is not to limit your
imagination. It is to aim high and start working towards
that goal little by little. However, it also is unwise to
set a goal that is truly unrealistic.

Those who just dream towards a goal without working hard
end up disappointed and disillusioned.

On the other hand, if you told someone a hundred years
ago that it was possible for man to be on the moon, they
would laugh at you. If you had told them that you could
send mail from here to the other side of the world in a
few seconds, they would say you were out of your mind.
But, through sheer desire and perseverance, these
impossible dreams are now realities.

Thomas Edison once said that genius is 1% inspiration
and 99% perspiration. Nothing could be truer. For one to
accomplish his or her dreams, there has to be had work
and discipline. But take note that 1% has to be a
think-big dream and not some easily accomplished one.

Ask any gym rat and he or she will tell you that there
can be no gains unless you are put out of your comfort
zone. Remember the saying, No pain, no gain? That is as
true as it can be.

So dream on, friend! Don’t get caught up with your
perceived limitations. Think big and work hard to attain
those dreams. As you step up the ladder of progress, you
will just about find out that the impossible has just
become a little bit more possible.

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