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Your Way With Words

Your Way With Words
Copyright © Craig Warren
http://www.craigsonlinetips.com/

Your Way With Words Is Key To Increased Website Traffic

You have to have a way with words in order to increase
the traffic on your website. Sometimes, the most
intelligent people in the world can have a problem
communicating with others. When those intelligent people
or great businessperson develop a website that would
blow your mind with great inspirations and benefits, they
may not know exactly how to get across their message to
their target audience. Learning to communicate with the
right words to get your point across clearly and without
rambling is an important skill that takes some time to
acquire. You can take the time to learn communication
skills or you can hire a consultant to help you get your
point across to others. Sometimes the simplest things are
right in front of you.

When writing to produce more website traffic, you will
want to make your website easy for others to read. It is
better to write in laymen terms than in long scientific
or technical mumbo jumbo. You want people to be able to
read the pages on your website without getting a headache
and without having to refer to a dictionary. Visitors
should not have to learn how to translate your website in
order to understand what you are trying to say. A hard to
read or hard to understand website will be abandoned
quickly.

When writing, be sure all content is relevant to your
website. Only write the information that readers are
looking for and that is relevant to your website and
products. When you begin writing your first paragraph,
try starting with paragraph with your conclusion. By
getting to the point right off the bat, this could grab
a reader’s attention and keep them reading. Keep your
paragraphs and sentences short and to the point. Readers
don’t enjoy long, wordy web pages that take to much
time to read through. Avoid writing in a passive voice.
Readers want action words and a strong voice to tell them
what to do. Keep your writing in a steady flow. Always
read your writing aloud and listen to the flow. In
addition, reading aloud can help catch those nasty little
typos that will drive people away from your site. Proofread
your writing before posting it to your website.

Understand that your website will be accessible to
viewers all over the world. Although, visitors from other
countries may be able to view your website, they may not
understand the language or the content. If your website
is not for worldwide viewing, then you should
specifically list the regions that can best view your
website. You can add the intended regions in the page
description or keywords. This way, if someone in Canada
is looking for a veterinarian, he or she arent frustrated
by looking through all the veterinarian web sites that
only cater to pet owners in Paris, France.

Even some regional topics hold value to worldwide viewers.
Perhaps a person in Italy will be visiting your hometown
and would need to speak with a veterinarian about
traveling with their pet. You may wish to provide general
information on your website that will appeal to visitors
outside your specified region.

Most of the websites on the Internet are in English, but
that does not mean that English is a first language
throughout the world, it just means it is easy to
translate. Never use slang when writing on your website.
Slang is not an internationally understood language and
can be difficult when translating.

Also, take into consideration money and number
conversions. If you are listing a price for services on
your website, be sure to list the currency you will
accept or will be using (USD, pounds, yen, etc.) The same
goes if you are listing measurements or sizes. Always
list the conversions or provide a link to a website for
conversions. When in doubt, hire a professional
translator.

Your goal is to increase the traffic to your website to
benefit you or your business the most. By using the World
Wide Web, you will be able to reach an audience of
millions, all to your benefit. However, reaching all of
these people, in the far reaches of the world requires
good communication skills. You must be able to explain who
you are and what you can do for the people. Tell them why
they need your services above all the others. Be concise
and to the point.

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