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What is Textual Advertising

What is Textual Advertising
Copyright © Craig Warren
http://www.fastcashfromhome.org

Textual advertising is a paid assortment of
announcements which appear on the first pages
of results in search engines (Google, Yahoo,
Overture, etc.). They have recently become
an important consideration when marketing a
company’s website in NY. The times the
advertisement appears depends on the keywords
and web design chosen by the website marketer,
in addition to appearing as text rather than a
graphic or banner. Therefore, such advertising
is referred to as “textual”.

It is a rather new kind of advertising on the
Internet. However, the market for textual
advertising is constantly expanding, and the
sales volume generated through search engines
increasing. There are many advantages which
have made textual advertising attractive in
advertisers opinion.

First, as opposed to other kinds of Internet
advertising, for example banner displays, your
announcements are shown only to those customers
who search for products or services similar to
yours. For example, my firm could select keywords
such as web site design and marketing in New York,
NY, so that the advertisements appear only when
potential clients enter a combination of those
keywords in the search engines.

Another advantage is connected to the principle
of cost – in most cases you pay not for the
amount of times the ad is displayed, as in banner
advertising, but only when users “click” on your
textual advertisements.

The third advantage is that even the basic
advertising platforms offer well-developed
systems for results reporting, the tools to
choose a target audience and to predetermine
campaign expenditures. This allows advertisers
to control the budget and target customers for
each keyword (such as web design), or geographic
area (such as New York, NY) of your advertising
campaign.

Overall, many internet marketing experts agree
that textual advertising is the wave of the
future, and will soon either almost or entirely
replace banner, graphical, and other forms of
untargeted, obtrusive and annoying online
advertising.

Tip Of The Day:
—————————————————————–
With an extensive network of banner partners,
you can “set and forget” your banner ad up and
gain sign ups to your business with a level of
ease not accomplished in other forms of
advertising.
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—————————————————————–

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