Ways to Get More Referrals
Copyright © Craig Warren
When you are in the business of sales, among the many key
ingredients to your success is receiving referrals from as
many sources as possible.
Wouldn’t it be nice if every morning you walked into your
office and had a referral sitting there waiting for you on
Unfortunately it doesn’t work that way, but here are few
suggestions that should help steer some referrals your
There are many referral groups out there for you to choose
from. The premise of a referral group is first and foremost
to receive and give referrals.
It works something like this…
Once a week your referral group meets at a designated spot
for breakfast or lunch, and the meeting typically lasts for
an hour to an hour and a half.
These groups normally don’t allow for any kind of conflict
between industries, so you will most likely be the only one
representing your industry. For instance there is only one
banker, one printer, one loan officer and so on.
In the beginning you spend some time catching up and
exchanging business cards. As you are eating, each person
is given a minute or two to take the floor and talk about
themselves and the company that they work for, and give the
group an idea of what a good referral would be for them.
Look at it from this point of view, if your group has
twenty-five or more people in it, then consider it a sales
force working for you. Don’t forget, you are required to give
Chambers of Commerce
Every city, town, or county has a Chamber of Commerce.
They are not hard to find, and they are fairly simple to
join. You can easily find your local chapter on the web or
in the yellow pages. They also advertise in local business
directories and news papers.
The chamber is a very friendly and relaxed atmosphere.
They meet once a week usually with a luncheon at a local
restaurant. The first half hour is a network and business
card exchange, followed by lunch with announcements
about upcoming events, and a guest speaker.
Before hand, tables are provided to display your literature
and props, and be on hand to discuss your business.
Chambers also hold annual events that you can participate
in. Their events are normally held in the form of business
expositions where you can rent a booth to display and sell
Chambers normally have a lot of members depending upon
the location, so you will probably find yourself competing
for business with other people in your industry.
This can be very beneficial to your business. These
organizations are great for meeting people as well.
Keep in mind, these organizations come with very
reasonable annual fees, so make sure it fits your budget.
Perhaps one of the best ways to get referrals is to give
referrals. If you give someone a referral and it works out
for them, they will love you and remember you forever.
And in turn, send referrals back your way.
I have to say, throughout my time online, I found this
to be one very effective way to get referrals. You might
want to consider teaming up with someone with a similar
job in your industry. For instance, if you are a loan
officer, team up with a realtor, or if you are a home
inspector, you might team up with an appraiser.
These are some very effective ways to keep those referrals
coming your way. They have worked for me, and I have found
them to be a nice way to break up my week, and build
relationships with other business people in my community.
Give it a shot. You wont be disappointed.
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