Use Article Marketing To Drive Traffic To Your Site
Copyright © Craig Warren
The net marketing picture has shifted rapidly in the past
couple of years with the ongoing development of Web 2.0
applications. However, article marketing remains, without
a doubt, one of fastest and painless ways to drive traffic
to your internet site.
If you have a web site or a web-based product that you
want to advertise, article marketing can help you on
many fronts. Not only will it drive traffic directly to
your internet site, it will also help your site get a
high page ranking among the search engines.
Basically, it works like this. You publish an article
that is associated to your website or your product and
submit it to a number of websites known as article
directories. Your article will be posted here and will
be free to use for anyone who wants to release it on the
So how do you benefit from this? At the bottom of any
article you submit a paragraph, known as a resource box,
that briefly describes you or your business, and contains
a link to your website. This must appear on any website
that chooses to publish your article, potentially
attracting thousands of visitors to your site.
As you might expect, the better the article, the more
likely it is to be published so it is worth taking the
time to write an article that is genuinely interesting,
informative or entertaining.
You should also spend some time working on the text in
your resource box so that it encourages readers to click
on the link to your website. Once they do, you can offer
them your products and services, or even a freebie so
that you can gather email addresses and build a mailing
Keep it simple
For many web entrepreneurs, writing articles will only be
a small part of their business, while many will not have
written before. It is, of course, possible to farm this
work out to a professional writer. However, if this is
beyond your budget you should be able to master the art
of article writing with a little practice.
The first rule of marketing article writing is to play to
your strengths. Write about something you know about and
try to provide information that potential visitors to your
website will want to read. If your website sells car parts,
write about a related subject, preferably something that
you are enthusiastic about. Also, how to articles are
particularly popular. If you can show a reader how to
complete a task in 500 or so words you are on to a winner.
The most important part of any article is the headline.
If your headline fails to catch the interest of the
reader all your efforts will have been in vain. It is a
good idea to write a few headlines, not just one. Also,
once you have written a few headlines put them aside and
come back to them the next day with a fresh eye. This will
help you choose which is the best one.
Any headline you write should be short and snappy, and
encourage the reader to click-through to the article.
There are a few tricks you can use to grab the reader’s
attention. One is to play to people’s desires and offer
a solution. Examples of this could be:
How to find the perfect partner
How to make a million dollars
No one article would show a reader to achieve these
things, but you get the idea. Headlines that offer to
show a reader how to achieve something in easy steps also
lead to a good click-through rate. So, these could be
10 top tips for finding your perfect match
5 easy steps to becoming a millionaire
As you submit more and more articles, you will get a
better idea of what is working for you both in terms of
headlines and content.
There are thousands of article directories on the
internet. Some of these accept articles on any subject,
while others focus on niche areas. At the beginning, at
least, it is probably best to stick to the bigger ones
where you know there will be a good amount of traffic. A
quick Google search will show you which ones to look for.
Article submission is a fairly simple process. You just
need to register with the website and input your articles
along with a summary. You will also need to enter
keywords. Choose these carefully so that website owners
looking for content can actually find your articles.
Article submission can be time-consuming, so if you are
submitting to a large number of directories you may want
to consider an article submission service or software.
However, be sure to choose a good one as many directories
can reject automatic submissions.
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