The Keys To Success In Business
Copyright © Craig Warren
Success in business has nothing whatsoever to do with
salesmanship, little to do with knowledge of your
company’s products or services.
It is owing to some far more basic fundamental principles
which will determine your success or failure at anything
you do in life.
They are your A,B,Cs, Attitude, Belief and Consistency.
Taking them in reverse order.
We get up every morning, we brush our teeth wash, get
dressed have breakfast. We are consistent in our actions.
We do it every day. We need to do the same in being
consistent with our tasks associated with our business
for the days that we have chosen we are going to work,
be it 1 or 7 days a week. We need the 6 marbles in our
left pocket or left side of our bag and transfer 1
marble to the other side every time we have carried
out a positive action i.e. seeing a customer, talking
to someone about the business, etc. We need to do
it consistently. We need to have transferred all 6 marbles
(better still 10) by the end of the day. We need to
concentrate on the actions not on the result. I’ll repeat
that, we need to concentrate on the actions not on the
When we go mountain climbing, if we would continually
look at the summit we would soon trip up and fall. We
need to concentrate on every step at a time, one after
the other and as surely as the sun goes down we will
reach our summit.
An absolute and genuine belief in our business, its products
and services and what it can give its customers.
Possibly the most important of these three but useless on its
own. It’s no good having the best attitude in the world if ones
sitting on ones own in a closed room not talking to anyone. So
what is attitude apart from how one feels about oneself and
others. I describe it like this.
Your face is transparent, totally transparent and your attitude
shines through whether its positive or negative. The first second
that a prospective customer sees you maybe even before you
see him, your attitude comes through. The customer sees it, maybe
only subconsciously and will react accordingly. We all know that
the first thing any salesperson has to sell is themselves even
before they open their mouth. If they can’t sell themselves they
might as well turn round and go home and go back to bed. If they
can’t sell themselves they wouldn’t be able to sell packet of peanuts
or a Mars bar.
So when we get up in the morning and do our consistency things lets
get a really big warm smile from within feeling good about ourselves
and keep that all day. When we go about our business we need to keep
out good attitude with us. If we can’t also be in the place where we
are physically there’s no point being there in the first place. Its
easier to ride a horse in the direction that its going.
So those are my 3 all important ingredients that determine ones
success or failure at anything in life.
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