Proven Ways to Skyrocket Sales
Written by Craig Warren
Nothing risked nothing gained. Wise marketers understand
the good sense in trying new advertising methods, but
don’t go out on a limb to experiment. Are the advertising
campaigns you’ve been using working, but not setting off
the explosive response rates that you are looking for?
Try this, experiment with about 20 percent of your
advertising budget and let the remaining 80 percent
continue to do its job of keeping a steady stream of
customers coming in.
Reduce and Multiply
Big isn’t always better, sometimes quantity is more
effective. Try reducing the size of your current
advertisements and run more. Surprisingly, short ads
often generate more response than long ads. Yep, keep it
short and sweet and watch the results.
Liven up Your Ads
Take a look at your current advertisements. Are they full
of active, lively, colorfully stimulating phrases? Yeah,
get rid of all those boring words and replace them with
phrases like…it’s as easy as 1, 2, 3… hurry! Don’t miss
out. Save, save, save!…Act now!… That’s right, keep things
hopping and full of action for effective advertising
Give ’em the Warm Fuzzies
People buy products for the feeling they get from the
purchase. How do you feel when you get a new car? Yeah,
excited, proud and anxious to show it off a little bit.
Keep in mind these feelings and draw word pictures with
your advertisements that will stimulate them. Yeah,
you’ll be surprised at the results you’ll get from
encouraging and dramatizing the desires of your readers.
Send Them a Postcard
It only takes a minute to read the back of a postcard.
Most people are just like you – busy, busy, busy.
Regardless of how busy we are, all of us automatically
read postcards that are short, clear and concise. Send
postcards with short ads to your target audience and
watch the flood of response sweep in.
Pay Your Customers to Advertise
Nothing is more effective than word-of-mouth advertising.
That’s right! Your customers can say it better than you
could ever say it, so why not let them? Yeah, implement a
reward program for referrals and watch your sales climb.
Say Thank You
It only takes a minute to put a thank you card in the
mail to a customer, but the effects of your thoughtful
act can create a loyalty that will last a lifetime. Yep,
we all like to be appreciated, your customers do to.
Sell to Your Current Customers
The idea that sales growth comes from new customers isn’t
always true. Yeah, you can increase sales with the
customers you already have! Have you tried offering them
a product that will complement the item they are buying?
What about follow ups? It’s a lot easier to sell more to
your current customers than to get new customers through
the door. Don’t overlook the potential that’s in your
Combine Items for Special Sales
Buying in bulk is ALWAYS cheaper…or is it? Consumers tend
to feel that buying in larger quantities is saving them
money. Take advantage of that feeling. Group a few
products together and advertise a special sale. Yeah,
customers will feel pressured to shell out the dinero
before the deal expires!
Who doesn’t like a pleasant surprise? Yeah we all do,
especially after we’ve made a purchase that our
conscience is telling us we shouldn’t have. Do you want
to get rid of those after purchase guilt trips for your
customers? Give them a surprise at the register! They’ll
leave feeling like it was their lucky day, rather than
struggling with the after-the-sale blues.
Count the Losses
When we look at sales, we often focus on what will be
gained by the purchase. What about the loss that results
from failing to purchase? Most of us are more affected by
losses than by savings. Let your customers know what
they’ll be losing by failing to take advantage of your
How many of these techniques are you using? Try
implementing some new strategies and watch for new
results! Yeah, nothing ventured… nothing gained.
Sometimes it pays to take another look at what we’re
doing and take it up a notch. Give these few tips a try
and watch your sales skyrocket!
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