The Networking Part of Network Marketing
Copyright © Craig Warren
Networking is obviously an essential part of network
marketing. Every successful network marketer knows
this to be true. Although networking is such an
intricate part of network marketing, the two terms
are not synonymous. However there are many
similarities. Both rely heavily on people skills.
Both require people to confront their fear of talking
to other people. Both carry with them the risk of
rejection. Both also carry with them enormous
opportunity. And to some people, both are considered
Of course people who consider networking as something
that is ‘not done’ don’t understand what networking is
really about. The same can be said of people who think
network marketing is something that is beneath them.
Many people think of networking as a way to get
connected solely for their own advancement in life. In
that respect a person might feel that it is unethical or
not noble to network. This line of thinking stems from
the idea that advancement will always come at the expense
of someone else, that success in life is a zero-sum game.
These people often look at network marketing from the same
perspective. They think of profiting from other people’s
efforts as something that is negative and not fair to them.
In reality, successful networkers will tell you that it
doesn’t work that way at all. Networking doesn’t have to be
at anybody’s expense and the business of network marketing
doesn’t reward anyone for taking advantage of others. It
actually rewards people for helping other people to succeed.
In that respect it may very well be the most ethical business
model in the world today.
A lot of the negativity around networking can be explained by
the different types of networkers. Some can be considered
‘hunters’, moving in for a quick kill, after which they move
out again. They often operate without regard of the other
persons interest and because of this they will enjoy the
fruits of success for only a limited period of time. Often it
will not take long before people find out what’s really driving
the hunter. Once they see that he or she is only looking after
his or her own interests, their willingness to interact with
this person will quickly evaporate. By contrast, truly successful
networkers are often ‘farmers’ who spend a lot of time sowing
and nourishing their relationships, instead of just focusing on
reaping. They invest in their network, they energize their network.
They use their network, but they never ever abuse their network!
And their network knows this. A true networker will always keep
the interests of others in mind. That’s why working with a true
networker is so enjoyable. Networkers are often very likeable
and as such people like to interact with them.
Networking is a skill that is essential to all businesses not
just network marketing. Although network marketing differs in
many ways from the more traditional forms of doing business,
the importance of networking is just as prevalent. If not more
so. A network marketer that doesn’t know how to network will
be out of business in no time. Network marketing is first and
foremost a people’s business and this implies that the ability
to effectively work with people is absolutely critical. This is
why successful network marketers are extremely adept at networking.
Many have found out over time that developing this skill can pay
off in many areas outside their network marketing business as well.
Business owners who have started a home based business on the side
often apply their enhanced networking and people’s skills in their
traditional business with great success. For some network marketers
this spin-off has earned them more money than the income from their
network marketing business itself.
So whether you are in network marketing or in a more traditional type
of business, don’t underestimate the importance of becoming an effective
networker. And if you really want to master this skill you may find
there is a lot to learn from good network marketers. So if you happen
to know anybody that fits that description, try to benefit from their
knowledge on the topic. It will surely help you network your way to
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