Increase Your Response Rate
Copyright © Craig Warren
You’ve been around the block a time or two. When it
comes to choosing promotional gifts for your clients,
you know your stuff. Why, you always get the nicest
phone calls, notes and emails from your clients
thanking you for their gifts.
The question is, do those people call and write
again with new orders for your company’s product
or service? Which, when all is said and done, is
what giving clients promotional gifts is all
Of course! And most of the time after those polite thank
you calls and notes, you hear nothing, at least not right
away and certainly not in the way of increased orders
That’s why you need to know this secret to giving the
perfect promotional gifts to your clients and guarantee
results your accountant will notice.
The secret is personalization. No, no, not as in giving
gifts with names and such engraved on them, though
those can be quite nice.
No, this is individualized personalization. That’s a
mouthful, isn’t it? What it means is that when you’re
giving your clients promotional gifts, you need to think
of each and every one of them as individuals and give
them gifts that speak to their tastes and interests.
This isn’t as difficult as you might think. In the course
of doing business with people, we learn a great deal
about them. Things like if they’re dog lovers, wine
enthusiasts, proud parents, gadget freaks, that sort
So when it comes time to do promotional gift-giving, take
those things you’ve learned about your clients and use
them in choosing stellar gifts that will keep your
customers calling you. Give that wine enthusiast a good
bottle of wine. Wrap up a picture frame with a border of
dogs on it for your dog lover client. Give you gadget
freak client a handheld game or cell phone accessory.
No money for that? Think you should give everyone the
same thing? Great! You can still personalize.
Think packaging here. Instead of cookie cutter wrapping
paper, wrap the dog lover’s promotional gift in paper
with dog bones on it. Put a card with miniature wine
accessories hot-glued to it on your wine enthusiast’s
gift. The possibilities are endless.
And in doing small things like this, you show your
customers they’re more than just dollar signs to you.
They show you see and appreciate them as people. As
we all know, we like doing business with people who
get us. Our clients and customers are no different!
We like doing business with people who like us. Master
the fine art of individualized personalization, and
your bottom line will give you a very personal and
sincere thank you.
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