Search Engines And The Gurus
Copyright © Craig Warren
People do not change just because they are on the web.
They are still the same people they were before the
Internet became a popular phenomenon. Some are arrogant.
Some are nice. Some are mean. Others are modest. The list
of traits is the same for people everywhere.
The above paragraph is true, except for one breed that
was specifically created post-Internet. The Search Engine
or Webmaster Guru is the Internets equivalent of
These are the guys, and in some instances gals, that
really believe in their mind that they above all others
believe they know everything there is to know about the
web and if you ever disagree with them, then you must
just be stupid.
You’ve seen this animal. They lurk in webmaster forums and
give everyone advice they themselves never use or follow.
They are not millionaires and few are even modestly
successful at anything on the web besides telling other
website owners what to do.
They build websites that give more advice. They write
articles. There is nothing wrong with giving out advice.
There is nothing wrong with participating in forums.
There is nothing wrong with writing articles like I am
doing right now.
The Gurus I am talking about are those that do nothing
else. They do not contribute to the overall quality of
the web by building websites that have content people
want to see. They don’t actually run a business, but like
to tell others how they should be running theirs.
They make all of their money by charging you to help you
run your business. They sell e-books about how to run an
online business, but do not have one themselves, except
for selling you their e-book.
They charge you for search engine optimization. I am not
saying that there is absolutely no need for search engine
optimization. I am telling you that the Gurus simply put
way too much emphasis on things like alt tags, metatags,
filenames, keyword density percentages, and other things
that make them sound smarter than everyone else who
doesn’t know exactly how to do those things.
However, all of the information you need is out there on
the Internet for free. You too can be a search engine
optimization Guru. Spend about two days reading all the
free information available about search engine
optimization and you will probably have your own e-book
for sale tomorrow.
Yes, I said two days. That is all that subject is worth
in my honest opinion. You build your website, include
keywords in your text without spamming them, use a few
words in your alt tags if you want, ignore metatags
altogether or limit it to title, keywords and description
metatags, and you’re done with that.
You want to really optimize your website for the search
engines? Promotion is the key. Getting link popularity,
writing articles, adding content to update your website
regularly, commenting on forums and blogs about things
related to your website, writing articles, those are the
things that will help you be successful on the web.
The next time you see one of these search engine
optimization gurus posting in a forum, ask them what else
they do besides giving advice to other people. Ask them if
they have any websites that are about anything else besides
giving advice to others about how to run their business or
sell their products and services.
Ask them if they have any business websites that sell
products and services like your own. If they say yes, ask
for links. Check the PR on their business websites. If
they do not have better PR than you for websites that sell
products other than search engine optimization Guru drivel,
then should you really be listening to them?
In general, they want you to believe it takes a specific
talent to understand how search engines work and how to
build websites that are properly optimized for the search
engines. They want you to believe that you should
constantly be optimizing that one website for each little
change that google or other search engines make.
Spend your time promoting your website. I tell all my
clients, spend 30% of your time and money to build your
website and 70% on promoting it when they are first
starting out. After the website is built, I tell them to
spend 10% of their time optimizing their website, and by
that I mean adding content to it, and 90% of their time
promoting their website.
If you wanted a magic formula, there it is. It is hard
work. There are no magic pills or shortcuts. Promotion is
the key. Search Engine Optimization Gurus are the
dinosaurs of the Internet and soon to be extinct.
Don’t know how to build a website? NO PROBLEM! Don’t know
how to advertise? NO PROBLEM! We will build your site and
teach you how to succeed online!