Home Business Ideas and Opportunities

Search Engine Optimization

Search Engine Optimization
Copyright © Craig Warren

Search Engine Optimization, SEO, is when a web site owner
creates the content on his or her web pages to be more
search engine friendly. By doing this the web site receive
higher search engine rankings when people search for terms
related to the site’s content. So whats so important about
search engine optimization. Well, if you’ve worked hard to
create a Web site you’ll want lots of people to visit it.

If you optimize your web pages for the search engines, a
robot will search and index your site more effectively
giving it a higher ranking in various search engines. The
better you are at search optimization the higher placement
you’ll get. The goal is to get on the first page of results
and ultimately the number one spot! The higher the ranking
the more traffic you’ll get to your site through this method.
More traffic means more revenue for you.

When creating your Web site, you’ll want to use the right
search engine optimization techniques. This will have a major
impact on the success of your Web site. You can hire a company
with SEO expertise to do it for you or you can study SEO and
apply several techniques yourself. You can find out what works
best for your site.

While you’ll receive more general traffic by using SEO, you’ll
also get more traffic from your targeted audience. If your site
covers a specific topic, you’ll want to reach the appropriate
audience for that topic. As an example, if you’re selling model
cars, you’ll want to attract visitors interested in that hobby,
not just those that are interested in cars in general. Having
search engine optimization that attracts those interested in
model cars will increase your sales. Attracting your key
audience to visit your site can actually be more important
that drawing large amounts of general traffic. Those targeted
visitors are more likely to be repeat visitors and to pass
along your website address to others with the same interest.

There are two kinds of SEO methods. These are white hat and
black hat. The first, white hat, is the appropriate methods
that fall in line with the search engines guidelines. This
the honest approach to SEO. The content on the page is unique
and visitor oriented, not just created for the search engines.
On the other hand, black hat SEO are unethical methods
including cloaking, which is having a web page optimized that
leads visitors to another page with different content. This is
somewhat a bait and switch technique. Using black hat methods
are risky because if a search engine finds you’ve been using
these methods, your websites rank could be lowered or the site
could be taken out of the database completely. It may not be
worth the risk to you to use black hat methods for your

Search Engine Optimization is an important part of creating
your Web site. This is a free way to generate a high number
of visitors for your site. And you have the option to pay
someone to help you optimize your site if you choose. To
get a high number of targeted visitors to your site, SEO
is the must.

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