Pay Per Click Marketing
Copyright © Craig Warren
What Is Pay Per Click Marketing And How Can It Benefit
I could write a lot of pages, maybe even a book
explaining what pay-per-click marketing is and what it
can do for your business, but I will keep this short and
to the point. Pay per click (ppc) marketing is an
advertising platform in which you bid an amount of money
that you are willing to pay for a click.
When a searcher does a search at Google all of the ads
on the right side of the screen are ppc ads. Google calls
them sponsored listings. When a surfer types in a keyword,
the advertisers who have bid on that keyword have their
ads displayed. When one of the ads is clicked by the
surfer they are taken to the advertisers website. The
advertiser is charged at maximum, the amount of their bid.
Most of the time they are charged less than what
they have bid. But they are never charged more than their
The bids can start at 1 cent and depending on the market
and the ppc search engine, go up to $50 or more per click.
When starting off I suggest bidding very low. Ten to
fifteen cents per click or lower is a good start. The
higher you bid the higher in the rankings your ad is
shown therefore increasing your ads visibility and your
potential visitors. The downside is bidding high can cost
you a lot of money and in some cases bring you way over
budget. Be very careful when bidding.
Bidding low might not get you as much traffic as bidding
high but it will bring you traffic for much cheaper thus
increasing your return of investment (ROI). One way to
increase the amount of times your ad is shown (visibility)
while bidding low, is to bid on a high volume of keywords.
Some marketers bid on hundreds and up to hundreds of
thousands of keywords.
This method will take some time. Putting together
hundreds or thousands of keywords can be time-consuming,
but it is an effective strategy for getting quality
traffic, without paying a lot of money. The more you work
with the ppc’s the faster you will get at putting together
lists of keywords.
In case you’re not sure how to generate that many keywords
there are many tools on the net that will help. Some are
free and some charge money. One of the best free tools is
offered by a company formerly named Overture, which has
been bought out by Yahoo! This tool can be
found here. http://inventory.overture.com
What can ppc marketing do for your business? Depending on
your market, ppc marketing can be a great way to get
quality traffic inexpensively, increasing your ROI and
profit. It is also a great method for testing products
because your ad can go live in as little as 15 minutes
and up to 5 business days. Depending on which ppc search
engine you use.
Advertising your business at free search engines a.k.a
organic search engines can take weeks or even months for
your website to be indexed in their directory. It can
take a lot longer than that to get a decent ranking on
your search terms. The more competitive the keywords you
are trying to get listed, the harder it is to obtain a
decent ranking. This is one reason why ppc search engines
have a huge advantage over organic search engines.
I, as well as thousands of other marketers think the best
two ppc search engines are Google Adwords and Yahoo!
Search Marketing (formerly Overture). Google claims your
ad can go live in 15 minutes but it usually takes a
couple of hours. This is really fast. Yahoo! Usually
takes a couple of days.
There are thousands of smaller ppc search engines. Some
of them are good and some are not. Some will take your
money but will not have many searchers. Google and Yahoo
have hundreds of millions of searchers every day. If you
think about using a smaller ppc do some research and find
out what experiences other marketers have had. There are
thousands of forums, newsletters, ezines and info sites
dedicated to educating people about ppc marketing. You
can learn a lot about Google Adwords, Yahoo! Search
Marketing and a lot of the smaller (2nd tier) ppc search
engines at these places.
If you are looking for a quality mailer that will get
your ads seen, look no further…The proof is in the
numbers!Join now and see what it’s all about!