Home Business Ideas and Opportunities

Your Self Esteem

Your Self Esteem
Copyright © Craig Warren

When you’re learning about something new, it’s easy to
feel overwhelmed by the sheer amount of relevant
information available. This informative article should
help you focus on the central points.

So how do you stay calm, composed and maintain
self-esteem in a tough environment? Here are some tips
you may to consider as a starter guide to

Imagine yourself as a Dart Board. Everything and
everyone else around you may become Dart Pins, at one
point or another. These dart pins will destroy your
self-esteem and pull you down in ways you wont even
remember. Don’t let them destroy you, or get the best
of you. So which dart pins should you avoid?

Dart Pin #1 : Negative Work Environment
Beware of dog eat dog theory where everyone else is
fighting just to get ahead. This is where
non-appreciative people usually thrive. No one will
appreciate your contributions even if you miss lunch
and dinner, and stay up late. Most of the time you
get to work too much without getting help from people
concerned. Stay out of this, it will ruin your
self-esteem. Competition is at stake anywhere. Be
healthy enough to compete, but in a healthy
competition that is.

Dart Pin #2: Other Peoples Behavior
Bulldozers, brown nosers, gossip-mongers, whiners,
backstabbers, snipers, people walking wounded,
controllers, naggers, complainers, exploders,
patronizers, bluffers all these kinds of people will
pose bad vibes for your self-esteem, as well as to
your self-improvement scheme.

Dart Pin #3: Changing Environment
You can’t be a green bug on a brown field. Changes
challenge our paradigms. It tests our flexibility,
adaptability and alters the way we think. Changes
will make life difficult for a while, it may cause
stress but it will help us find ways to improve our
selves. Change will be there forever, we must be
susceptible to it.

Truthfully, the only difference between you and Self
esteem experts is time. If you’ll invest a little more
time in reading, you’ll be that much nearer to expert
status when it comes to Self esteem.

Dart Pin #4: Past Experience
It’s okay to cry and say ouch! when we experience
pain. But don’t let pain transform itself into fear.
It might grab you by the tail and swing you around.
Treat each failure and mistake as a lesson.

Dart Pin #5: Negative World View
Look at what you’re looking at. Don’t wrap yourself
up with all the negativities of the world. In building
self-esteem, we must learn how to make the best out of
worst situations.

Dart Pin #6: Determination Theory
The way you are and your behavioral traits is said to
be a mixed end product of your inherited traits (genetics),
your upbringing (psychic), and your environmental
surroundings such as your spouse, the company, the economy
or your circle of friends. You have your own identity. If
your father is a failure, it doesn’t mean you have to be a
failure too. Learn from other people’s experience, so you’ll
never have to encounter the same mistakes.

Sometimes, you may want to wonder if some people are born
leaders or positive thinkers. NO. Being positive, and staying
positive is a choice. Building self-esteem and drawing lines
for self-improvement is a choice, not a rule or a talent.
God wouldn’t come down from heaven and tell you George, you
may now have the permission to build self-esteem and improve
your self.

In life, its hard to stay tough specially when things and
people around you keep pulling you down. When we get to the
battle field, we should choose the right luggage to bring
and armors to use, and pick those that are bullet proof.
Life’s options give us arrays of more options. Along the
battle, we will get hit and bruised. And wearing a bullet
proof armor ideally means self change. The kind of change
which comes from within. Voluntarily. Armor or Self Change
changes 3 things: our attitude, our behavior and our way
of thinking.

Building self-esteem will eventually lead to self-improvement
if we start to become responsible for who we are, what we have
and what we do. It’s like a flame that should gradually spread
like a brush fire from inside and out. When we develop
self-esteem, we take control of our mission, values and
discipline. Self esteem brings about self-improvement, true
assessment, and determination. So how do you start putting up
the building blocks of self-esteem? Be positive. Be contented
and happy. Be appreciative. Never miss an opportunity to
compliment. A positive way of living will help you build
self-esteem, your starter guide to self-improvement.

There’s a lot to understand about Self esteem. We were able
to provide you with some of the facts above, but there is
still plenty more to write about in subsequent articles.

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Starting Your Home Based Business on a Shoestring Budget

Starting Your Home Based Business on a Shoestring Budget
Copyright © Stone Evans, The Home Biz Guy

Whether seeking a supplemental income or a full-time income,
many folks have undertaken the task to discover a viable home
based business solution to meet their personal needs.

For most folks who contemplate a home business, a low-cost or
no-cost solution is not only nice, but also very necessary. Many
also seek to find a home business that will permit them to
maintain their regular day job in order to protect their base

Taking the cautious approach to a home based business and
keeping one’s job during the start-up period is often a very
good decision. By maintaining one’s job, one can maintain the
health of their personal finances while permitting their home
business grow healthy and strong.

Fortunately, most home based businesses can be started with
little or no cash, can be maintained on a shoestring budget, and
can be operated successfully with only a part-time investment.

One day, the business will be strong enough to support itself
and its owner. When that time comes, it will make good sense for
the business owner to leave his or her outside job to dedicate
more time to growing and maintaining their new thriving home
based business. You will know when that time has finally arrived.

The nature of a home based business makes it easy and very
realistic for most folks to take the plunge into home business

Yet, many folks put off starting their own home based business,
because they have the misconception that they will have to risk
thousands of their own hard-earned dollars at start-up. Then
later, if their business fails, they fear they may be forced to
take out a second mortgage on their house just to stay out of

Are you one of these folks? Do you let your fears of failure
keep you from reaching for your dreams?

If so, then allow me to introduce you to a few home business
ideas that you can start for less than $100 and can be started
and operated very profitably as a part-time business.


First of all, let me advise you to search out a business model
that will deliver steady and repeat business. It is the one
thing — above all others — that will assure that your
company can survive the test of time.

Home-based mail order is a good example of how one can quickly
grow a home business income. Mail order is a low cost start-up
business that can be launched for around $100 USD.

With proper planning, your home-based mail order business will
not require up-front inventory purchases. In the mail order
business, it is not uncommon to rely upon drop-shippers for
product fulfillment services.

By utilizing drop-shippers, we can sell the products, collect
the money and then purchase the products from the wholesale
outlet. The wholesale outlet will then put a return address for
your company on the product packaging and deliver the product
directly to your customer.

Your primary expense in the mail-order business is advertising.
Classified advertising tends to be a relatively inexpensive form
of advertising with thousands of outlets available to the small
business owner.

Buy low — sell high. You can acquire high quality,
top-of-the-line merchandise for a fraction of the retail cost.
Starting a wholesale business would require a Wholesale Dealers
Directory as your source for merchandise, such as the one above.

Auctions can be an excellent source for buying cheap and selling
high. Both government auctions and Internet auctions can lead to
some excellent profit opportunities. Auctions are an excellent
tool for both acquiring and selling merchandise.

Crafts are a hot seller at country fairs, swap meets or anyplace
where people gather. Make your own crafts and sell them for a
tidy profit!

Selling information by mail is another good example of an
inexpensive home based business start-up. One can gain the
resale rights to information for usually about $50 USD. Other
costs will include printer cartridges, paper and postage. There
are plenty of free classifieds sites on the Internet, in which
to successfully advertise your information.

Write and publish your own informational booklets; sell them at
a high price! All you need is a little know-how, a printer,
paper and stamps. This is a GREAT home business idea! You can
also sell the resale rights to others, for extra profits. In
this age of the Internet, you may also take advantage of the
fact that selling information is one of the most profitable
endeavors one can pursue online.

Offer office services for hire in your local paper. You’ll be
surprised at the amount of regular office business that can be
gleaned from one little classified ad. Word processing, typing,
accounting, data entry, proofreading, transcription, promotional
letters and newsletters. All these tasks can be accomplished
right from your own home office.

Yes, Avon’s been around for eternity, hasn’t it? Then it’s not
such a bad prospect as a home based business, is it? I once knew
a woman who did so much business as an Avon rep. that she had
people calling her and knocking at her door wanting to order
products at all hours of the day and night! Once you are an
established Avon representative, you, too, will turn a good

On your search for the ideal home based business, try not to get
caught up in any scams that will run off with your money. There
are thousands of scam artists out there just waiting for the
next sucker to come along. Remember, if it sounds too good to be
true, then it probably is. Just use your good judgement and
invest wisely in proven methods of earning extra income.

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Search Engine Optimization

Search Engine Optimization
Copyright © Craig Warren

Search Engine Optimization, SEO, is when a web site owner
creates the content on his or her web pages to be more
search engine friendly. By doing this the web site receive
higher search engine rankings when people search for terms
related to the site’s content. So whats so important about
search engine optimization. Well, if you’ve worked hard to
create a Web site you’ll want lots of people to visit it.

If you optimize your web pages for the search engines, a
robot will search and index your site more effectively
giving it a higher ranking in various search engines. The
better you are at search optimization the higher placement
you’ll get. The goal is to get on the first page of results
and ultimately the number one spot! The higher the ranking
the more traffic you’ll get to your site through this method.
More traffic means more revenue for you.

When creating your Web site, you’ll want to use the right
search engine optimization techniques. This will have a major
impact on the success of your Web site. You can hire a company
with SEO expertise to do it for you or you can study SEO and
apply several techniques yourself. You can find out what works
best for your site.

While you’ll receive more general traffic by using SEO, you’ll
also get more traffic from your targeted audience. If your site
covers a specific topic, you’ll want to reach the appropriate
audience for that topic. As an example, if you’re selling model
cars, you’ll want to attract visitors interested in that hobby,
not just those that are interested in cars in general. Having
search engine optimization that attracts those interested in
model cars will increase your sales. Attracting your key
audience to visit your site can actually be more important
that drawing large amounts of general traffic. Those targeted
visitors are more likely to be repeat visitors and to pass
along your website address to others with the same interest.

There are two kinds of SEO methods. These are white hat and
black hat. The first, white hat, is the appropriate methods
that fall in line with the search engines guidelines. This
the honest approach to SEO. The content on the page is unique
and visitor oriented, not just created for the search engines.
On the other hand, black hat SEO are unethical methods
including cloaking, which is having a web page optimized that
leads visitors to another page with different content. This is
somewhat a bait and switch technique. Using black hat methods
are risky because if a search engine finds you’ve been using
these methods, your websites rank could be lowered or the site
could be taken out of the database completely. It may not be
worth the risk to you to use black hat methods for your

Search Engine Optimization is an important part of creating
your Web site. This is a free way to generate a high number
of visitors for your site. And you have the option to pay
someone to help you optimize your site if you choose. To
get a high number of targeted visitors to your site, SEO
is the must.

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The Internet Is Unbelievable

The Internet Is Unbelievable
Copyright © Craig Warren

The internet is unbelievable as a business
environment. The whole Google Adsense and
AdWords thing, with Pay-per-click and what
not well all of this is making people very
rich. Okay, not everyone. But you can generate
a substantial second income from this. Put in
more time and you can definitely quit your day
job (if you have one-no assumptions here). To
be honest, it isn’t that complicated. It takes
a little work to get started but, once you can
grasp the concepts, you are set. To this end I
have gone through a large number of internet
sites that have information on this. There are
a few resources that I believe are worthy of
your time. I’ll say why below.

The marketing on most schemes out there is truly
atrocious. Some people will be put off by it; the
other group will fall for it. I am going to try
to go beyond that. It can be hard to see beyond
what is staring you blindly in the face (usually
in great big red letters). Claims of millions and,
nowadays, Paypal account statements with large
transfers shown. Basically, these people are
trying to sell their products. They have read
their own manuals. They know about marketing,
about raising hopes in people and about presenting
evidence of the merits of their products. They
exaggerate in some instances; leave out bits that
have to do with your own actions. Everybody seems
to do this online; however, some of these resources
do have real merit, which is why I mention them here.

In my experience, it’s the little things that make
a difference. You might have everything done
properly but if your introduction is missing the
right punch, then you don’t get any sales. The
details are important. They can be and are usually
the difference between getting a lot of money and
not getting a lot of money. I feel like it’s those
that cover these fine points that are the ones you

I am better than you, I am a jerk etc, etc one
proclaims on his website. You can see the angle
he’s going for here. It works though. He’s even
had an infomercial done. This means people are
buying his product. This must mean that his tips
work at least for some people. That’s really all
that matters. This one is guide to basically every
effective way of making money online, like a lot of
others. What makes it really good is that he cuts
out a lot of fluff and lays it down like it is. For
me, the real clincher is the forum on the website.

There are loads of people who are trying this stuff
out. They like to talk about their experiences.
This means you can see where mistakes have been
made and where progress has been made. That’s value.
People can repeatedly come back for help and advice.
Not to many schemes have something like that in

The people factor is really important. This sort of
thing has been around long enough for others to have
tried it. Find out what its been like for them. Get
a second opinion. Forums are a good place. I know my
eyes still ache from all the forums I have gone
through. It might not clear up all your doubts, but
it will certainly eliminate some bad choices.

That brings us to the main point. It really is down
to you to follow through. Whichever one you go for,
it could take some time for you to start to see real
results. You have to have the drive and fortitude to
see it to the end. The investment is not too great,
particularly in the context of the potential rewards.
How brave are you?

There’s a lot of stuff on making money on the internet.
You have to be careful. Most people are just looking
to make a buck, but if you can just sift out the dodgy
ones, there really is a lot to be gained from the
right sources.

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Work At Home Programs

Work At Home Programs
Copyright © Craig Warren

Work at home programs have become very
popular due the explosive growth of the
Internet. The Internet allows one access
to millions of people with practically
no expense. Whether you want to work at
home or build a home based business the
Internet is the best place to be. The
cost is minimal compared to the traditional
business. Truth be known, it’s so minuscule
that it’s hard to believe, but it is true.

Online companies are abundant as well as it
minimizes cost for them as well. It’s a win-win
situation for everybody. Whenever a lot of money
is made on anything you get the scammers coming
in to try to get their share so you have to be
careful and do you research. Research is the key
to finding the good companies.

Some folks think they can join the first program
they see and expect to be successful. I would
suggest either using a web site like mine, but
not necessarily mine or be prepared to spend the
time doing the research yourself.

Often good programs get labeled ad bad both
because a person did not do the proper research
and it’s not a good fit for their short-term and
long-term goals.

For example if you need cash quickly you would not
want to look at starting an online business, in most
cases, because it takes time to get you business up
and running. A home based business will make the most
money and take the least amount of time over the long
run, but it takes time and patience in the beginning.
When doing my research for visitors of my site I found
Data Entry, Type at Home, Online Paid Surveys and
Rebate processor programs to be a good fit for this

If you want to put in some time building an online
home based business so that you can eventually work
minimal hours yet make a real nice income then these
other programs are not the best fit for you.

Now what I found out is that most people want both
time and money so I always suggest is that you do
both. If you want time and money then start one or
two of these programs so that you have money coming
in, but also start and online business and work at
building it a few hours a day. This way you will have
money coming in, but also you will be building up an
online home based business that will allow you to
minimize your work efforts over time and make more

It is important to remember that even work at home
programs require that you work at home. If you see
ads whereby they are suggesting that you can get
paid for nothing, avoid them, because if it seems
to good to be true than it probably is. The good
news is that there are plenty of good programs to
choose from.

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MLM Home Based Business

MLM Home Based Business
Copyright © Craig Warren

Considering an MLM home based business? If so, it could
be a very lucrative home based business option for you,
but you should also know exactly whether or not what you
are getting into is truly an MLM home based business or
something else. Plus, you need to weigh out the positives
and negatives of an MLM home based business before you
decide that it is the right business for you.

Making sure you are actually getting involved in an MLM
home based business, or multi-level marketing home based
business, is important to save yourself some difficulties
later. An MLM home based business involves the direct
selling of products or services through the recommendations
or endorsements of independent representatives. So, if you
are the representative, you receive a commission on any
sales that came from your endorsements. Also understand
that most products sold through an MLM home based business
are not necessarily advertised through mainstream media or
in stores.

The confusing part of determining if your MLM home based
business is legitimate is that there are a number of pyramid
schemes out there that are dangerously similar to legitimate
MLM home based business concepts. Remember, a
pyramid schemeis illegal, and getting involved in one can
cause you more trouble that it is worth. You will need to
do your research into any MLM home based business that you
are considering so that you are sure the MLM home based
business you are going to run is valid and legal. Usually
if your investment in proportionate to the product or
service you are selling, your MLM home based business
will probably be valid.

There are a number of advantages to having an MLM home
based business. First of all, you will be working from
home where you can virtually set your own hours, which
is probably why you are considering an MLM home based
business in the first place. Also, you will not have
to manufacture any products, because you are usually
selling things that are already made and the MLM home
based business will usually come with a pre-determined
marketing plan. Many people suffer through the process
of determining the most effective methods for marketing
their products, but with an MLM home based business, you
are relieved of that stress.

The disadvantages of having your own MLM home based
business, though, depends a bit on your personality.
If you have good leadership skills and are as
self-starter, then an MLM home based business will
pose little hardship to you. However, if recruiting
and selling gives you hives, then starting and
maintaining an MLM home based business may be more
of a challenge, since your success depends on your
ability to create a downline of recruits.

Still, having your own MLM home based business means
that you can live out your dream of being your own
boss and having flexibility in your work schedule.
You do not need any prior experience, and you can
rely on your personality to recruit and maintain
your downline. Still, do your research to make sure
your MLM home based business is a legal business so
that you can truly enjoy the freedom that the MLM
home based business offers.

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RSS Feeds And Search Engines

RSS Feeds And Search Engines
Copyright © Craig Warren

RSS Feeds and How to Make Search Engines Fall in Love
with your Web Site

As most Internet marketers know, writing articles can be
very beneficiary to get more visitors to their web site.
What not all of you might know, are the benefits of using
other peoples articles to improve your search engine ranking.
So let’s see find out how that works.

This article shows you a few steps to implement RSS Feeds
on your web page, using these steps the right way will not
only improve your web sites content, it will also make the
search engines want to come back over and over again! Since
the search engines just love fresh content, why not provide
it to them?

What are RSS Feeds?

RSS according to most people stands for either, Rich Site
Summary or Really Simple Syndication. It is a part of the
internet meta language XML. These days it is used mostly
to syndicate articles. When you create RSS Feeds they can
be used by other web sites to promote them in their web
sites environment.

#1 Reason to use RSS Feeds on your web site.

The best, and by far the best reason to use RSS Feeds on
your web site is the fact that it makes the chosen content
alive. What I mean is, you can choose several feeds on any
subject you need, choose the amount of articles you want
to display on your web site, and it gets automatically
updated when someone submits a new article.

Different Ways to Implement RSS Feeds.

There are a few options available when you want to
implement an RSS Feed on your website. It would either
be HTML, Java or php. The only correct way to implement
it, as far as I know, is with php. With HTML the content
can be read by the search engines but since HTML is static
it will not be updated automatically. For sure you don’t
want to do this by hand every single day!!

Using Java script would mean that the article content
does get updated, the only downside with this would be…
The search engines won’t be able to read the article
content, this wouldn’t do you any good would it. So php
it has to be, when putting an RSS Feed on your web site
with php, it does get updated every time a new article
is submitted and it will be read by the search engines.

How to use php on your web site.

Ok, we are clear about the main reason why to use php.
I can almost hear some people say, I have no idea how
to do this!! Neither did I.. It’s easy let’s just start
at the beginning.

1. You will need your own domain with a host which does
support php. You can check the availability through your
control panel provided by your hosting company. Otherwise
just ask your hosting provider.

2. Once you’ve got your web site on a host which supports
php you will have a bit of work to do. The page where you
want to display the RSS Feeds needs to be changed from
for example: “http://www.mydomain.com/index.html” to

3. When you have several pages on your web site and
some of them link back to your home page, make sure
that from now on you let them link back to the new
index.php instead of index.html.

4. The hardest part is done!! Now you need a way to
create rss feeds. A perfect web site which will write
a piece of code for you is http://www.feeddigest.com
Here you can just fill in which feed you would like
to use and it will be written in php coding within
seconds. To find great feeds I would suggest some of
the following links.


5. Copy and paste the piece of code created by
www.feeddigest.com wherever you want the articles
to appear on to your web page. I would suggest to use
a single table just for these articles. If you don’t
know how to do this, just check the source of my
homepage and search for php. You will find it
fitted in a table.

You have improved your web site content which will
certainly be visited more often by every search engine.

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Protecting Yourself From Identity Theft

Protecting Yourself From Identity Theft
Copyright © Craig Warren

Protecting yourself from identity theft is easier than
you think

Your identity is stolen when someone uses your name,
social security number, or other personal information
to get credit cards or loans.

The Federal Trade Commission (FTC) reports there were
9 million cases of identity theft last year with losses
to consumers of more than $5 billion. The simplest kind
is credit card fraud, which accounts for over 60% of
identity theft.

Get your free credit report

Check for identity theft by reviewing your credit report
at least once a year. You can get a free credit report
every 12 months by calling (877) 322-8228 or online and
the Annual Credit Report web site.

Protect yourself

Review your credit report for accounts you did not open
and for account balances that are suspiciously high.

Only carry the credit and identification cards you need.
Make copies of the cards you carry and keep them in a
safe place. If your wallet disappears, you will have
the information you need to report them as lost or stolen.

Do not respond to e-mail messages or telephone calls
asking for personal and financial information.

Identity theft warning signs

Here are the most common signs of identity theft:

Your credit card statement has charges you did not make.

You get bills for accounts you never opened.

You are denied credit for no apparent reason.

Money is missing from your bank account.

If your identity is stolen

Get a copy of your credit report. Note accounts you did
not open and account balances that are suspiciously high.
Contact the major credit reporting companies. Ask them to
place a Fraud Alert on your report. This alerts businesses
to verify your identity before issuing credit and stops
thieves from opening new accounts in your name.

File an Identity Theft Police Report at your local police
station and keep a copy.

Contact companies that have reported accounts you did not
open or charges you didnt make. Send them a copy of your
police report and a certified letter disputing the
fraudulent charges.

Keep a record of your calls and letters.

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Contextual Advertising

Contextual Advertising
Copyright © Craig Warren

There are several ways people can make money online.
From selling products to advertising. In this article
I’m going to explain the concept of contextual

First I will explain what contextual advertising is.
Contextual advertising means the advertising of products on
a website according to the content the page is displaying.
For example if the content of a website was information on a
Ford truck then the advertisements would be for Ford trucks
for sale, or Ford servicing etc. It picks up the words on the
page and displays ads that are similar to those words. Then
when someone either performs an action or clicks on your page
you will get paid.

Who can use contextual advertising on their website? Any one
with content. Real content. Meaning not links or pictures but
word content. There are several companies out there that offer
contextual advertising programs. Some of the big ones include
Yahoo and Google. Although Yahoo contextual advertising is
currently only open to US publishers.

Contextual advertising programs sometimes have strict policies
that need to be adhered too. Lets take Google as an example. As
mentioned above Google ads can only be placed on pages that have
content on them. The most important rule when using contextual
advertising is DO NOT click on your own ads. Google has terminated
many publishers accounts due to this rule not being followed and
have gone to court several times regarding this click fraud.

Contextual advertising can be profitable. It can either pay for
your hosting and maintenance costs for your website or it can
pay for a lot more. There are several people that are making
thousands a month from contextual advertising. It all depends
on the amount of traffic your website has and the manner in
which you place the ads on your page. If you place them in
prominent places on your pages then you can expect to earn

Keyword Tracking

Keyword Tracking
Copyright © Craig Warren

Keyword tracking allows a site owner to know what keyword
searches are resulting in sales. Search term information
can be logged into a database and presented to web site
owners in a meaningful format. This data can be used to
see which keywords are producing the most sales per
search and to determine where to focus web marketing.

What Search Engine or Web Site

Knowing what search engine a sale has originated from
allows site owners and marketers to know where their
efforts are paying off the most. Good tracking and
analysis software will also show what web site referred
visitors. Knowing what sites are sending the most
visitors allows site owners to give special attention to
ensuring this traffic continues and increases. Knowing
what referrers are generating the most sales further
allows a site owner to hone his or her marketing efforts
toward site referrals that result in the most sales.

What Keyword Was Searched For

Knowing what keyword searches are resulting in sales on
a site allows the owner to focus more on those words.
Perhaps you are marketing your site for two main
keywords, “air hook widgets” and “air hooks.” Using
keyword tracking that traces keywords down to the
sale ensures that you will know if searches for “air
hook widgets” convert into sales more often than
visits resulting from searches for “air hooks.”

Sales Conversion Ratio of Keywords and Return on Investment

Tracking keyword searches through to sales allows
site owners to determine the return on investment.
If a web master spends $100.00 on the pay-per-click
keyword “air hook widgets” and sells $1000 worth of
product, his or her return on investment is likely
very good. If the same web site owner spends $100.00
on the keyword “air hooks” and sells $200 worth of
product, it is likely that the return on investment
was not as great. Of course, if the markup or profit
on one product is greater than on another, this must
be taken into account.

Cost of Keyword

If a web marketer is using pay-per-click engines,
knowing exactly what has been spent on a keyword
and what the return was, allows money to be put
where it will do the most. Keyword searches,
unlike many advertising mediums, are targeted
by the viewer. For this reason, in addition to
the accurate return on investment feedback,
keyword marketing can be very worth the cost.

Added Benefit of Branding

Marketing your site by keyword in pay-per-click
engines means that you will only be charged if a
person clicks through your ad to your site.
Pay-per-click ads and organic search listings
have the often overlooked added value of showing
the ad or listing many times over in addition to
the clicks the ad or listing receives. Only a small
percentage of people are likely to click on a keyword
ad or search result listing, yet your ad or listing
will be visible time and time again to people searching
for terms you have bid on or marketed, increasing your
site branding. Nonetheless, care should be taken to
generate a compelling key word ad or page description,
since in most cases you will want to receive as many
clicks as possible.


In conclusion, if you are spending money on search
engine marketing, it is often well worth the effort
to track your keywords through to sales. Without
tracking your keywords, you will not know where your
efforts are paying off. By tracking your keywords,
you are able to put your efforts where they are
paying off the most.

Tip Of The Day:
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