Home Business Ideas and Opportunities

RSS Feeds And Search Engines

RSS Feeds And Search Engines
Copyright © Craig Warren
http://www.fastcashfromhome.org

RSS Feeds and How to Make Search Engines Fall in Love
with your Web Site

As most Internet marketers know, writing articles can be
very beneficiary to get more visitors to their web site.
What not all of you might know, are the benefits of using
other peoples articles to improve your search engine ranking.
So let’s see find out how that works.

This article shows you a few steps to implement RSS Feeds
on your web page, using these steps the right way will not
only improve your web sites content, it will also make the
search engines want to come back over and over again! Since
the search engines just love fresh content, why not provide
it to them?

What are RSS Feeds?

RSS according to most people stands for either, Rich Site
Summary or Really Simple Syndication. It is a part of the
internet meta language XML. These days it is used mostly
to syndicate articles. When you create RSS Feeds they can
be used by other web sites to promote them in their web
sites environment.

#1 Reason to use RSS Feeds on your web site.

The best, and by far the best reason to use RSS Feeds on
your web site is the fact that it makes the chosen content
alive. What I mean is, you can choose several feeds on any
subject you need, choose the amount of articles you want
to display on your web site, and it gets automatically
updated when someone submits a new article.

Different Ways to Implement RSS Feeds.

There are a few options available when you want to
implement an RSS Feed on your website. It would either
be HTML, Java or php. The only correct way to implement
it, as far as I know, is with php. With HTML the content
can be read by the search engines but since HTML is static
it will not be updated automatically. For sure you don’t
want to do this by hand every single day!!

Using Java script would mean that the article content
does get updated, the only downside with this would be…
The search engines won’t be able to read the article
content, this wouldn’t do you any good would it. So php
it has to be, when putting an RSS Feed on your web site
with php, it does get updated every time a new article
is submitted and it will be read by the search engines.
THAT’S WHAT I CALL A WIN/WIN SITUATION!!

How to use php on your web site.

Ok, we are clear about the main reason why to use php.
I can almost hear some people say, I have no idea how
to do this!! Neither did I.. It’s easy let’s just start
at the beginning.

1. You will need your own domain with a host which does
support php. You can check the availability through your
control panel provided by your hosting company. Otherwise
just ask your hosting provider.

2. Once you’ve got your web site on a host which supports
php you will have a bit of work to do. The page where you
want to display the RSS Feeds needs to be changed from
for example: “http://www.mydomain.com/index.html” to
“http://www.mydomain.com/index.php”

3. When you have several pages on your web site and
some of them link back to your home page, make sure
that from now on you let them link back to the new
index.php instead of index.html.

4. The hardest part is done!! Now you need a way to
create rss feeds. A perfect web site which will write
a piece of code for you is http://www.feeddigest.com
Here you can just fill in which feed you would like
to use and it will be written in php coding within
seconds. To find great feeds I would suggest some of
the following links.

http://www.goarticles.com
http://www.articletogo.com
http://www.upublish.info

5. Copy and paste the piece of code created by
www.feeddigest.com wherever you want the articles
to appear on to your web page. I would suggest to use
a single table just for these articles. If you don’t
know how to do this, just check the source of my
homepage and search for php. You will find it
fitted in a table.

Congratulations!!
You have improved your web site content which will
certainly be visited more often by every search engine.

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Protecting Yourself From Identity Theft

Protecting Yourself From Identity Theft
Copyright © Craig Warren
http://www.fastcashfromhome.org

Protecting yourself from identity theft is easier than
you think

Your identity is stolen when someone uses your name,
social security number, or other personal information
to get credit cards or loans.

The Federal Trade Commission (FTC) reports there were
9 million cases of identity theft last year with losses
to consumers of more than $5 billion. The simplest kind
is credit card fraud, which accounts for over 60% of
identity theft.

Get your free credit report

Check for identity theft by reviewing your credit report
at least once a year. You can get a free credit report
every 12 months by calling (877) 322-8228 or online and
the Annual Credit Report web site.

Protect yourself

Review your credit report for accounts you did not open
and for account balances that are suspiciously high.

Only carry the credit and identification cards you need.
Make copies of the cards you carry and keep them in a
safe place. If your wallet disappears, you will have
the information you need to report them as lost or stolen.

Do not respond to e-mail messages or telephone calls
asking for personal and financial information.

Identity theft warning signs

Here are the most common signs of identity theft:

Your credit card statement has charges you did not make.

You get bills for accounts you never opened.

You are denied credit for no apparent reason.

Money is missing from your bank account.

If your identity is stolen

Get a copy of your credit report. Note accounts you did
not open and account balances that are suspiciously high.
Contact the major credit reporting companies. Ask them to
place a Fraud Alert on your report. This alerts businesses
to verify your identity before issuing credit and stops
thieves from opening new accounts in your name.

File an Identity Theft Police Report at your local police
station and keep a copy.

Contact companies that have reported accounts you did not
open or charges you didnt make. Send them a copy of your
police report and a certified letter disputing the
fraudulent charges.

Keep a record of your calls and letters.

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Contextual Advertising

Contextual Advertising
Copyright © Craig Warren
http://www.fastcashfromhome.org

There are several ways people can make money online.
From selling products to advertising. In this article
I’m going to explain the concept of contextual
advertising.

First I will explain what contextual advertising is.
Contextual advertising means the advertising of products on
a website according to the content the page is displaying.
For example if the content of a website was information on a
Ford truck then the advertisements would be for Ford trucks
for sale, or Ford servicing etc. It picks up the words on the
page and displays ads that are similar to those words. Then
when someone either performs an action or clicks on your page
you will get paid.

Who can use contextual advertising on their website? Any one
with content. Real content. Meaning not links or pictures but
word content. There are several companies out there that offer
contextual advertising programs. Some of the big ones include
Yahoo and Google. Although Yahoo contextual advertising is
currently only open to US publishers.

Contextual advertising programs sometimes have strict policies
that need to be adhered too. Lets take Google as an example. As
mentioned above Google ads can only be placed on pages that have
content on them. The most important rule when using contextual
advertising is DO NOT click on your own ads. Google has terminated
many publishers accounts due to this rule not being followed and
have gone to court several times regarding this click fraud.

Contextual advertising can be profitable. It can either pay for
your hosting and maintenance costs for your website or it can
pay for a lot more. There are several people that are making
thousands a month from contextual advertising. It all depends
on the amount of traffic your website has and the manner in
which you place the ads on your page. If you place them in
prominent places on your pages then you can expect to earn
more.

Keyword Tracking

Keyword Tracking
Copyright © Craig Warren
http://www.fastcashfromhome.org

Keyword tracking allows a site owner to know what keyword
searches are resulting in sales. Search term information
can be logged into a database and presented to web site
owners in a meaningful format. This data can be used to
see which keywords are producing the most sales per
search and to determine where to focus web marketing.

What Search Engine or Web Site

Knowing what search engine a sale has originated from
allows site owners and marketers to know where their
efforts are paying off the most. Good tracking and
analysis software will also show what web site referred
visitors. Knowing what sites are sending the most
visitors allows site owners to give special attention to
ensuring this traffic continues and increases. Knowing
what referrers are generating the most sales further
allows a site owner to hone his or her marketing efforts
toward site referrals that result in the most sales.

What Keyword Was Searched For

Knowing what keyword searches are resulting in sales on
a site allows the owner to focus more on those words.
Perhaps you are marketing your site for two main
keywords, “air hook widgets” and “air hooks.” Using
keyword tracking that traces keywords down to the
sale ensures that you will know if searches for “air
hook widgets” convert into sales more often than
visits resulting from searches for “air hooks.”

Sales Conversion Ratio of Keywords and Return on Investment

Tracking keyword searches through to sales allows
site owners to determine the return on investment.
If a web master spends $100.00 on the pay-per-click
keyword “air hook widgets” and sells $1000 worth of
product, his or her return on investment is likely
very good. If the same web site owner spends $100.00
on the keyword “air hooks” and sells $200 worth of
product, it is likely that the return on investment
was not as great. Of course, if the markup or profit
on one product is greater than on another, this must
be taken into account.

Cost of Keyword

If a web marketer is using pay-per-click engines,
knowing exactly what has been spent on a keyword
and what the return was, allows money to be put
where it will do the most. Keyword searches,
unlike many advertising mediums, are targeted
by the viewer. For this reason, in addition to
the accurate return on investment feedback,
keyword marketing can be very worth the cost.

Added Benefit of Branding

Marketing your site by keyword in pay-per-click
engines means that you will only be charged if a
person clicks through your ad to your site.
Pay-per-click ads and organic search listings
have the often overlooked added value of showing
the ad or listing many times over in addition to
the clicks the ad or listing receives. Only a small
percentage of people are likely to click on a keyword
ad or search result listing, yet your ad or listing
will be visible time and time again to people searching
for terms you have bid on or marketed, increasing your
site branding. Nonetheless, care should be taken to
generate a compelling key word ad or page description,
since in most cases you will want to receive as many
clicks as possible.

Conclusion

In conclusion, if you are spending money on search
engine marketing, it is often well worth the effort
to track your keywords through to sales. Without
tracking your keywords, you will not know where your
efforts are paying off. By tracking your keywords,
you are able to put your efforts where they are
paying off the most.

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Email Marketing Evolved!

Hello world!

Hi, it’s Craig and this is my new website. Stay tuned… I’ll have great things to share!

For starters, here’s an article I think you’ll enjoy…

It’s called: “Make the Leap to Home Business Success

Make the Leap to Home Business Success

If you are going to build a successful home business, you need 3 “intangibles.” These are things that must come from WITHIN you.

===> Intangible 1 <===

First, you must have a strong WHY.

Why must you make a home business work? What’s driving you? What is it that you CAN’T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn’t stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box that I could carry with me anywhere in the world and not be tied to anyone’s time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children’s lives and the incredible freedom that succeeding in this business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don’t believe that it’s POSSIBLE for you to succeed in a home business or make your living on the Internet, you won’t. It’s that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money with a home business online. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money online in many different ways. Just get online and do some research and you’ll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you’ll find the same documented evidence of this fact. Truth is, it’s getting easier and easier to start and succeed in a home based business. This is primarily because of the Internet and affiliate marketing.

I’ve always said that “affiliate marketing” is the job of the future. In the “old” days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. Believe me, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the “job” of the future that’s here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim… This is the operating philosophy you MUST adopt to succeed with an Internet home business.

That’s backwards for most people who like to aim before they fire. The fact is the Internet is a moving target… The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can’t learn from the outside… You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. This is what I call “Making the Leap.”

The good news is that the cost of failure on the Internet is very small. In the “brick and mortar” world you need to evaluate things very carefully before you decide to open up a business. It’s almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. In fact, Plug-In Profit Site is a really good example of this.

You simply need get IN THE GAME… Each moment that you stay “out there,” you’re wasting valuable time that you could be learning and skills necessary to become a successful affiliate marketer. In fact, if you’re not in the game yet, you’re ALREADY behind the times. Come on… You can do it! Make the leap to becoming a successful home based business owner today!

About the author: Stone Evans was a washed up restaurant worker desperately searching for a way to save his family when he discovered the internet and affiliate marketing… 24 months later he finally cracked the code and started earning over $10,000 per month. Now the same system that saved him is available to you here >>

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