Home Business Ideas and Opportunities

The Resource Box

The Resource Box
Copyright © Craig Warren
http://www.craigsonlinetips.com/

The internet is the information highway, this phrase
has been used so may time it should be nominated for
the Internet Clich Award. People that go to the internet
are subdivided into groups, but generally, they are out
to search information. Whether for gaming, business, fun
or anything else the internet has provided us with
information that has proved to be very beneficial.

Through the recent years many people have learned the
secrets of Search Engine Optimization. More and more
sites have seen the effects articles have done for the
traffic of their sites. Some have even created sites
devoted entirely to providing articles that could be
read by their website visitors and have links that
could lead to many sites that are related to the
topics and subjects of the articles.

For example, the sites may feature many articles about
a whole lot of topics. As a website visitor reads the
articles they have searched for, they can find at the
end of the article a resource box that can be clicked
on to link them to the site that has submitted the
article. Of course the article would be in relation
to the site. Lets say if the article is about rotating
the tires, the resource box may lead to a link to a
site that sells tires or car parts.

A resource box is what you usually find at the end of
an article. They will contain the name of the author,
a brief description of the author, a brief description
of the sponsoring site and a link. If a reader likes
what they read, they would have the tendency to find
out where the article came from to read more. The
resource bow will be their link to the source of the
article and this will entice them to go to the site
and do some more reading or research for the subject
or topic they are interested in.

But like the article itself, the resource box must
also be eye-catching to demand the attention and
interest of the reader. While the resource bow
encompasses only a small space, providing the right
keywords and content for your resource box will
provide more prodding for the reader to go to your
site.

Now we know what resource boxes are, what are the
benefits of having a good resource box? Mainly its
driving traffic to your site. Many sites would allow
articles to be placed in their sites because they can
make use of the articles to fill their pages. They
also get affiliation with other sites that can be
beneficial for them as well. For the sponsoring site,
when you get people to click on your resource box, you
generate traffic that can be counted upon as potential
customers.

So what would be a good content for your resource box?
Basically it is keywords, learning about the proper
keywords that people are mainly searching for. There
are many tools you can find in the internet that can
help you in determining what keywords to use.

Resource boxes can also make use of all the creativity
it can get. You only get a small space for your resource
box so you better make the most of it. Try to catch the
attention of your reader with resource box content that
can make them give a second look. Unlike TV ads, you don’t
have visual aids to drive your point in. But you do have
the power of imagination of a reader. With the right
content, you can make them think and intrigued.

Another tip is to use keywords that should be related to
your site. Do not mislead your potential website visitors.
Build your credibility so that more people would get enticed
to visit your site and browse what you have to offer. Make
the people click your resource box by providing resource box
content that makes a lasting impression. You only get one
chance to wow them and hundreds of chances to repulse them.

Never underestimate the power of the resource box. It may be
small in size but they will provide a significant aid in
driving traffic to your site. A boring resource box will never
get a job done. Be fun and creative but at the same time show
that you have a great deal to offer, too much to ask for
something that couldn’t fit a paragraph? Yes and no, there are
many tips and guides that can help you in doing this, the first
step is realizing how important a resource box could be in
making people click your link and be directed to your site.

Resource Box:
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Submitting Articles

Submitting Articles
Copyright © Craig Warren
http://www.craigsonlinetips.com/

To all writers and non-writers out there, now is the time
to start digging up those creative writing skills back.
With modern communication technology comes the popularity
of information-based marketing, which is one of the oldest
and most effective techniques in getting targeted prospects
to sites and converting them into buyers. This is why article
writing, submissions and publications are also getting popular.
There are already many tools that people can use to make the
process of distributing their articles more easily. Though this
is invaluable in getting the contents more exposure, which is
only half of the story.
Let us take a look first at the common mistakes that some people
make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to
write them. In article writing, there are three key benefits why you
are promoting them; branding, lead generation and promotion, which
are all part of your optimization efforts. But there is only one
reason why you write an article, and that is to inform your audience.
If the article is not focused on this primary and most important
purpose, it will fail to achieve the three promotion benefits because
no one will be interested in reading them. You need to figure out first
how to get people to read what is in your article, then make them click
on your resource box. You can achieve this by producing better contents.

2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional
links back to your site. But do you know that you can get more visitors
and better search engine results from that same articles? Mention keywords
at strategic places. Just be sure not to overdo them. Some are even using
anchor texts which is also an effective method. But it is important to know
that majority of the directories are not able to support this. Remember that
is not only about the links back to your site. Part of doing well in your
article marketing is getting picked up by publishers with a large number of
audiences and gaining the ability of leveraging other brands because of the
quality of your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are other
factors that can turn your article marketing efforts into an opportunity
that can boost your earnings. Not just increase the number of visitors to
your site. Start out with a plan and see to it that your article will serve
the function that you intended it to have.

3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is
you wanted is links back to your site. And any visitors it can generate are
fine. Guess what? Not all article banks and directories are going to accept
your content automatically. Oftentimes, they have some guidelines and
specifications on the articles that they are accepting. You can double the
number of sites you can submit to by writing articles that the directories
want to share with other people. All it takes is one publisher with a
hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want
your article marketing to work the most effective way for you. This also
means you have to obey the standard guidelines, spell checks, researching
on a good topic and even hiring a writer to produce a good content on your
behalf. In the end, it is all really a matter of choice on your part. You
can start getting a little exposure from increased links back but on a very
basic level. Or enjoy massive exposure from a little extra time making quality
contents. It will be your choice. You may not be aware of the fact that an
article submitted on directories is not meant to have the same level of
exposure as highly targeted content ones geared on a narrow group of people.
Learn the difference between these two and it will surely help you know what
kinds of articles to write and to submit.

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Sit In The Comfort Of Your Home

Sit In The Comfort Of Your Home
Copyright © Craig Warren
http://www.fastcashfromhome.org

The home business industry has picked up over the last
couple of decades and is becoming a career option for
many. Gone are the days when people considered working
in an office and between 9am to 5pm work. Today they
are willing to experiment, take a few risks and run
their own successful home business ventures. They
might have a talent or skill that would become the
service they provide to their clients or they could
sell products or offer other business options. All of
these become valid basis to commence a business and
take it to great heights. All that a person needs is
computer, and a few contacts to let them going. Once
they have managed to rope in a few customers or clients,
they can use them as foundation to expand or rope in
more people.

The one thing that people interested in pursuing a home
business need to be aware of is that there would be many
interested people on the net, some of whom would be fake
or scams. The person needs to be aware of the risks and
frauds found in an internet based home business. Apparently
a new home business is started every few seconds, which goes
to show how much scope there is in this field. Ever since
the internet was introduced, it has become the most used
platform for people to showcase their talents, connect with
people, and to carry out business of varied sizes. If a person
is interested in offering gift wrapping or writing services,
they could create a simple website that would help people
looking for these services to touch base with them. The
initial investment required is also not very large and easily
affordable by all.

Being away from the big bad world, and not having to deal with
work pressures and bosses breathing down your neck, home
business offers freedom and prosperity. Being able to work at
one’s own pace, and yet generate good amount of revenue is what
makes it popular. One must have a goal in mind before setting
off, this will help keep their focus in view and work towards it.

Running a home business has various other benefits for the people
involved. They can work at flexible hours, and all that matters is
they complete the task on hand. They can work from anywhere,
provided they have a laptop and internet connection. They could be
sitting in the Alps, enjoying a holiday and doing writing assignments
for their clients. The client would not bother about the location or
time spent on their project, and only concentrate on whether it is
completed within the deadline. You do not need to be an internet whiz
or someone who is an ace in technology, you could choose the line of
work that suits your qualification or interests.

There are people who take up home business as a part-time career and
is ideal for students, who can work, earn money and continue with
their education.

Resource Box:
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Finding Your Home Business Niche

Finding Your Home Business Niche
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9526

When some folks begin to think about a business of their own,
they know in that very moment what kind they are going to start.
Then, there are the rest of us…

Knowing that we want to have a business of our own is not
enough. Many of us have struggled with the important question of
what type of enterprise we would like to start.

Franchises offer a simple pre-packaged money making idea, but
the cost of a franchise often makes it a prohibitive option to
most folks who contemplate going out on their own.

For those who do not have a million dollars to buy a McDonalds
franchise, we must look to other ideas for our own business.

There are literally hundreds of lucrative home business ideas
for you to choose from, which will suit every type of
personality and all levels of financing. From selling
information on the Internet as a infopreneur, to growing
delicious gourmet mushrooms for sale to restaurants and catering
companies; there is a pile of money to be made by filling a
need, for these and a host of other necessary services.

Of course, actually liking what you do, will have a lot to do
with the success of your new venture, so be sure to pick a home
business that you’ll enjoy running and that will keep you
motivated.

For example, if you’re a math whiz, an accounting or income tax
service might be the ideal home business for you to start.
Perhaps writing is your forte and you’d like to start your own
home based copywriting service or advertising agency. Each of
these businesses can be run successfully–and profitably from
the comfort of your own home.

Academia might not be your cup of tea, but maybe you are good
with your hands — having a creative genius where crafts are
concerned. Craft items are red-hot sellers at swap meets,
country fairs and world wide over the Internet, and they can
provide you with solid profits. If crafts don’t interest you,
then why not start a laundry service with pick-up and delivery,
or a shopping service for shut-in’s–even a companion service or
granny sitter or a doctor shuttle service; any of which, could
be much in demand, in and around your neighborhood or community.

When brainstorming new ideas for your future home business, keep
in mind the soul of any successful endeavor is providing a
product or service that others will actually purchase in
quantities. Satisfy the needs of your target market, and your
target market will keep you and your home based business
healthy, happy and profitable.

Below are some suggestions for home business ideas that might
help you decide on a suitable venture in which to invest.

Multi-level-marketing (mlm), floral/plant service for offices
and hospitals, pooper-scooper service, dog walking service,
answering service, vending machine service, gift basket service,
homemade soap maker, mobile windshield repair service, mobile
tire repair service, income tax specialist, researcher,
freelance writer, business card and letterhead designer,
courier, shut-in/shuttle service, landscaping service, tree
trimming service, wood crafter, carpenter, crafts and crafting
supplies, pool cleaning service, plants/nursery starts, growing
herbs, growing mushrooms, garage sale and swap meet vendor,
proofreader, private investigator, typing service, interior
decorator/designer, website design, wedding consultant, hot
lunch/snack vendor at local courthouses, pet sitting service,
pet grooming service, Internet entrepreneur, paralegal, gourmet
catering service, new media production, mobile cosmetic
technician, mobile nail technician, mobile hair stylist,
aerobics instructor, personal fitness trainer, advertising
consultant, companion service, small printing service.

Ideas, ideas; hopefully the above ideas will give you some fresh
ideas of your own to mull over. A spring board if you will, on
which to dive into your own chosen home business.

When you work from home, any business you start has the
potential to explode into a perpetual gold mine! It just depends
on how much your home business is in demand around your
community or on the Internet. Your home business might start
slow and steady, regularly picking up clients as you become more
established. On the other hand, your chosen home business may
take off like wildfire, quickly becoming too hot for you to
handle by yourself (well done!). This is the time to enlist the
help of willing family members to help you out in your time of
need, which will make your business into a friendly, family
concern. This will also help family members better understand
your business and get a grasp on the mechanics of profit.

Good luck in all your decisions and have fun with your home
business, which ever one you choose, and don’t forget to enjoy
your newfound freedom!

Resource Box:
—————————————————————–
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money making website today that’s 100% ready to take orders and
pull in massive profits for you right now … guaranteed! Visit:
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The Keys To Success In Business

The Keys To Success In Business
Copyright © Craig Warren
http://www.careerfromhome.org

Success in business has nothing whatsoever to do with
salesmanship, little to do with knowledge of your
company’s products or services.

It is owing to some far more basic fundamental principles
which will determine your success or failure at anything
you do in life.

They are your A,B,Cs, Attitude, Belief and Consistency.
Taking them in reverse order.

Consistency
We get up every morning, we brush our teeth wash, get
dressed have breakfast. We are consistent in our actions.
We do it every day. We need to do the same in being
consistent with our tasks associated with our business
for the days that we have chosen we are going to work,
be it 1 or 7 days a week. We need the 6 marbles in our
left pocket or left side of our bag and transfer 1
marble to the other side every time we have carried
out a positive action i.e. seeing a customer, talking
to someone about the business, etc. We need to do
it consistently. We need to have transferred all 6 marbles
(better still 10) by the end of the day. We need to
concentrate on the actions not on the result. I’ll repeat
that, we need to concentrate on the actions not on the
results.

When we go mountain climbing, if we would continually
look at the summit we would soon trip up and fall. We
need to concentrate on every step at a time, one after
the other and as surely as the sun goes down we will
reach our summit.

Belief
An absolute and genuine belief in our business, its products
and services and what it can give its customers.

Attitude
Possibly the most important of these three but useless on its
own. It’s no good having the best attitude in the world if ones
sitting on ones own in a closed room not talking to anyone. So
what is attitude apart from how one feels about oneself and
others. I describe it like this.

Your face is transparent, totally transparent and your attitude
shines through whether its positive or negative. The first second
that a prospective customer sees you maybe even before you
see him, your attitude comes through. The customer sees it, maybe
only subconsciously and will react accordingly. We all know that
the first thing any salesperson has to sell is themselves even
before they open their mouth. If they can’t sell themselves they
might as well turn round and go home and go back to bed. If they
can’t sell themselves they wouldn’t be able to sell packet of peanuts
or a Mars bar.

So when we get up in the morning and do our consistency things lets
get a really big warm smile from within feeling good about ourselves
and keep that all day. When we go about our business we need to keep
out good attitude with us. If we can’t also be in the place where we
are physically there’s no point being there in the first place. Its
easier to ride a horse in the direction that its going.

So those are my 3 all important ingredients that determine ones
success or failure at anything in life.

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Is a Home Business Right For You?

Is a Home Business Right For You?
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9526

Every morning as people wake up and make the commute to work,
many dream of the day when they will finally work for
themselves. Every time the boss lets someone know that they must
give up their weekend plans for the good of the company, people
contemplate the benefits of being the owner of their own
business.

Are you one of these people?

If you are, it is important to ask yourself some very important
questions before you make the uncertain leap into
self-employment.

Many dream of the benefits of home business ownership, but few
take into account the sacrifices that must be made to bring the
dream to fruition. Please don’t make this mistake yourself.

You must approach home business ownership with your eyes wide
open. Ask yourself the important questions, and more
importantly, answer your own questions openly and honestly.

AN IMPORTANT CONSIDERATION

Are you the type of person who relishes every chance to gather
around the water cooler for social interaction?

If so, then home business ownership may not be the right
decision for you.

Instead, if you feel that you can be quite content sitting alone
at your desk; speaking only to clients and really minding your
own home business, then you might have what it takes to succeed
as a home business entrepreneur.

If you feel at ease with your own company and don’t need a dozen
coworkers milling around your desk, then you, too, could savor
the freedoms that will allow you and your family, to live the
lifestyle you know you want and deserve.

THE KEY TO HOME BUSINESS SUCCESS

Self-motivation is the key to success when you start a
home-based business. You need to possess the ability to push
yourself ahead. Your drive and determination will be reinforced
with every new sale.

The level of success that you will achieve greatly depends on
the time and effort you are willing to plow into your new home
business. Your organization, planning and marketing skills, will
all be put into practice when you embark on your liberating
journey from employee, to being your own boss. In fact, you will
be the wearer of many hats and gain a wealth of business
experience along the way, when you finally make that commitment
to work at home.

YOUR SUCCESS RESTS ENTIRELY UPON YOUR OWN SHOULDERS

You will now be the boss. Are you truly able to work
independently? Do you have the drive; the tenacity, to persevere
with your home based business? Will you be able to invest the
necessary time to nurture it, to watch it grow and see it
through, from germination to full, glorious bloom? When you’re
the boss, you are responsible for the success of your home
business, from A to Z, from disappointments to victory.

When you work at home, it will empower you to achieve many
things you were unable to do when you were stuck working for
that tyrant boss. Remember him? He’s the guy that wouldn’t let
you take time off when your baby was sick…the same guy that
called you in to work on Thanksgiving Day.

A home business means that you can take good care of your family
and make money from home, simultaneously. You will have the best
of both worlds! Just think–no more dirty laundry piling up–you
can do it while you work. No more scurrying around at the last
minute searching for a babysitter either. And no more worrying
about getting fired; you’ll be the boss!

IN CONCLUSION…

Stay positive and focused on your home based business, even if,
when sales aren’t up to par, you get occasional negative remarks
or derogatory comments from people with stuffy, dead-end jobs.
Ignore their cutting words and bear in mind that success is the
best revenge! Keep your admirable, positive attitude at the
forefront and show them what you’re made of!

Resource Box:
—————————————————————–
Stone Evans, The Home Biz Guy can help you launch your very own
money making website today that’s 100% ready to take orders and
pull in massive profits for you right now … guaranteed! Visit:
http://www.PlugInProfitSite.com/main-9526
—————————————————————–


Email Marketing Evolved!

The Changing Pace of Advertising

The Changing Pace of Advertising
Copyright © Craig Warren
http://www.careerfromhome.org

Rapid advances in technology have changed everything from
health care to communication. Now, as the latest technology
becomes more accessible to a broader market, the advertising
field is changing, too. Years ago, you could plan your
advertising campaign around a few television commercials
and print advertisements. And most companies would never
have considered spending a sizeable portion of their
advertising budget on the Internet. But in 2006, online
ad expenditures are expected to reach over $16 billion.

Advertisers who want to reach their target audience and
remain competitive in this high-tech world have to change
with the times. You need to keep up with emerging
technologies, what media types are most popular, and how
consumers use what’s available to them.

If you want to stay current and advertise your products
and services in ways that reach your target audience on
their turf, consider the following forms of emerging
media.

1. Blogs

Blog is short for “web log,” online journals that people
without any HTML knowledge can create easily from any
computer. They are frequently updated and usually include
the owner’s thoughts or musings on topics ranging from
what’s happening in the news to what they wear to work.

Companies or individuals can keep blogs. Company blogs
usually promote products in what is known as an “adverblog.”
However, those blogs started by individuals without a
commercial affiliation usually have more credibility.

About fifty million people keep blogs. And many different
categories exist, including travel, health, and business.
Blogs are popular because they provide a concise summary
of news and information and give users power by providing
information all in one place and on a timely basis. A blog
dedicated to heart health, for example, will likely pull
information from sources all over the Internet, so someone
surfing for heart health information doesn’t have to search
several sites for the most up-to-date research about the
topic; they can find everything they need on a heart health
blog.

As far as advertising on blogs, ads are generally related
to the blog topic. That heart health blog could be an
excellent place to advertise a health food or exercise
product. If you’re interested in advertising on blogs,
first look for help from marketing companies that measure
hot blog topics and provide market research based on blog
content.

2. Podcasts

Podcasts deliver digital audio and video files to a user
via the Internet. The name comes from the iPod, but they
aren’t just for iPod users. A pod cast is an audio file
in MP3 format that a consumer can download to their iPod,
MP3 player, or computer. Then the person can listen to it
over and over again, share it with friends, and save it on
a computer’s hard drive.

Six million people have downloaded podcasts, according to
the Pew Internet and American Life Project. And of the
twenty-two-million iPod owners, twenty-nine percent have
downloaded podcasts.

Podcasts are an emerging media form that will continue to
grow, and as this media outlet increases in popularity,
the advertising possibilities will grow as well. Viacom,
Disney, and Clear Channel all have radio-type podcasts,
and even print media outlets use podcasts to broadcast
interviews and other audio supplements to their print
stories. For example, you can read an issue of a magazine
and listen to an interview in its entirety on the magazine’s
website.

3. Gaming

Sixty-eight out of 108 million households currently play
video and computer games, according to the “Digital Gaming
in America” Ziff Davis report of August 2005. Advertisers
can reach this market, which is mostly composed of young
males, in two ways.

First, advertisers can use gaming technology to insert
their ads in popular games. For example, say you are
playing a football video game on your XBOX 360. You’ll
see ads placed on the sidelines and on the scoreboard
just like you would if you were in a real football stadium
or watching a real game on television. Video games are also
played online, allowing gamers to compete with opponents in
other parts of the world. These games offer many opportunities
to place logos and products that a huge audience will see.

Another way to advertise using games is literally to create
your own game that the consumer can play online. This is
commonly referred to as Advergaming. Many companies, such
as Lipton and Mountain Dew, have used this advertising
technique. The greatest benefit of these games is that they
get people involved in the brand. Game designers create these
games to interest a particular target audience, such as young
children. Be aware, though, if you’re marketing to kids, to
closely monitor the game’s content.

4. Mobile Advertising

Nearly 199 million people in the United States subscribe to
mobile phone services. And every phone produced in the last
year is capable of accessing the Internet. What does this mean
for advertisers? It’s another method for reaching the target
audience. People now use mobile phones to search the Internet,
play games, and instant message as well as to access sports
scores, learn breaking news, and even check out horoscopes.

Mobile advertising presents a great means to reach the high
school and college student markets with banner and video ads.
Currently, mobile ads are simple and usually text banners.
But down the road, as this technology continues to advance,
cell phones may be capable of displaying television ads.
However, this media outlet is not without limitations.
Everything in your ad has to be cleared by the phone company,
so you must consider the logistical aspects of placing mobile
ads.

The High-Tech Future of Advertising

If you want to remain competitive in the future, technology
will be key to your success. You should consider these four,
and other new types, of digital media when putting together
any advertising strategy, because traditional media outlets
just aren’t as effective as they once were. While it’s
difficult to predict exactly where the trends are headed,
when you keep an eye on new technology, you and your service
won’t be left behind.

Tip Of The Day:
—————————————————————–
If you are looking for a quality mailer that will
get your ads seen, look no further…The proof is
in the numbers! Join free now and see what it’s all
about! http://www.craigsonlinetips.com/goto/sotam/
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Strategies For Successful Business Networking

Strategies For Successful Business Networking
Copyright © Craig Warren
http://www.careerfromhome.org

There are a variety of organizations that run networking
groups across the country. The largest group is probably
BNI, which offers members the chance to attend weekly
meetings and develop new professional relationships to
help them grow their business. some chambers of commerce
are now organizing “leads groups” for their members as
well. These groups are intended to offer members a way
to connect with each other and potentially refer each
other business.

In most “leads groups” each group allows no more than one
representative from any industry, so if the group has a
mortgage broker other mortgage brokers have to join
another group or wait for the seat to open up. The idea
is that by restricting membership, you eliminate
competition within the group.

The agenda at most structured networking meetings is
pretty straightforward. Each member is given an
opportunity to introduce themselves, then there is a
short presentation by one or two members (each member
gets the chance eventually). The meeting ends with
members discussing potential referrals for each other.
This means that most of the members get about one minute
to present who they are and teach the other members of
the group how to refer to them.

Most people do a great job of presenting themselves.
However, most people do not think to ask for referrals.
At most networking events, you are not expected to ask
for a referral or explain what a good referral for you
is. However, at a leads group it is not only acceptable,
it is expected!

I am involved in a number of networking groups and have
used the simple outline below to create my elevator pitch
(quick introduction). When I deliver my elevator pitch to
a leads group, my goal is to educate everyone in the room
about my company and what I do, as well as to teach them
the best way to refer others to me. In addition, I want
to make sure I actually ask for a specific referral. I
will go through each piece of the outline in detail, but
here are the basics.

* Introduction
o Name
o Position company name
o Location of the company
o Overview of services
* Tell a story
* Call to action

The introduction piece of your presentation should stay
the same every time you give it. You might say something
like, “My name is Joe Smith. I am mortgage broker at ABC
mortgages in Anytown, USA. We offer a full line of
residential and commercial mortgage products.” You can
add some additional detail, but you should really focus
on keeping this short and on point.

At each meeting, you will have the chance to differentiate
yourself from the competition by telling a short story
during your presentation. The story can be related to a
specific challenge you helped a client overcome, a unique
feature of your product or service, or you can simply talk
about a new development at your company. Consider writing
out your stories in advance so you know what you are going
to say at each meeting. In addition, you can schedule the
content so that the other members of your group learn more
and more about you at each meeting. You need to focus on
educating your group a little more each week.

The “call to action” is very important and the piece that
most people overlook. You need to tell the other members
of your group exactly what type of referral you are looking
for. For example, our mortgage broker, Joe Smith, might say,
“Today a good referral for me would be a Realtor at XYZ real
estate company.” Joe may also say, “Today a good referral for
me would be anyone who purchased their home more then
10 years ago.”

I always recommend that your “call to action” is as specific as
possible. If Joe stands up and says that a good referral would
be anyone who needs a mortgage, the rest of the group will have
a harder time thinking of people to refer. If Joe asks for an
introduction to a specific person at a specific company,
someone in the group may know that person or know someone at
that company who can facilitate Joe’s introduction. The more
specific the request, the more likely it is to trigger someone
else in the group’s memory.

A last-minute hint:

Keep focused on the networks of the people in the group, not on
the people themselves. In other words, when you are participating
in a networking or leads group, you should not focus on gaining
the business of the people at the table. Instead, you should focus
on gaining their trust so that they will refer you people in their
network.

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Time For A Career Change

Time For A Career Change
Copyright © Craig Warren
http://www.careerfromhome.org

Did you know that the average person changes their career
six times in their working life? There are many different
reasons why a person would decide to switch careers- they
may be laid off at their current job, a dream job may come
along, people in a committed relationship may find
themselves having to consider new prospects due to a change
in location of the job of the other partner, or someone may
just become plain bored in their current career, to the
point where it feels like there is no point to the day.
Career changes are not a bad thing, but they need to be
planned according to the circumstances of your life, in such
a way that you will still have the funds coming in which you
need to survive.

Most of us will spend our lives hoping for the ideal job,
but this will rarely materialize. The fact is, almost all
jobs have their pitfalls- we may scoff at actors of
musicians who complain about their long workdays or
schedules, pointing to their pay checks, but the fact is
that many jobs that offer lucrative incomes also entail a
lot of dedication and hard work in order to get to the top.
When you are defining your dream job, remember that almost
every job comes with its downside, even if that downside is
only the repetitiveness of the day.

A career change does not necessarily have to entail extensive
retraining. Many people who have lost their jobs through
layoffs or downsizing will find that their skills are still in
demand, and that their experience is very useful in finding a
new career. If you do not feel like retraining, consider a job
with a different company where your skills fit. If you want to
get right out of the corporate area, the odds are good that you
can find a niche for yourself as an independent consultant or
another area in which your expertise will add to your
marketability.

Some people decide that they in fact do desire a total 360 degree
turn from their current career path. In such circumstances, it is
again best to begin by shopping the skills obtained at your former
job only applied to new markets. You may also want to consider some
retraining through college or university courses. There are many
training courses available online, so people often do not even have
to leave their homes in order to obtain the skills necessary to
their new careers.

Whatever your decision, remember that it is always easier to find
a new job when you are not desperate for one. Take the time to think
through your decisions and applications carefully before severing
ties with your current job; you may be ready for a change, but you
will still have to eat in the meantime! In the event that your company
has been downsized or other circumstance that has led to being laid
off, find out if there are any contingency plans in place for
retraining through the company or through any of the levels of
government. This can provide a good financial buffer for that
in-between time.

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Basic Writing Skills Are Essential

Basic Writing Skills Are Essential
Copyright © Craig Warren
http://www.careerfromhome.org

Why Basic Writing Skills are Essential for Your Business
success

Few organizations exist in order to communicate. Most have
another purpose…to sell a product or service, to supply
a social need , to implement plans and policies. Yet to do
those things, organizations spend an enormous amount of
time, energy and money communicating.

People in organizations communicate in many ways :
face-to-face in two person discussions, in informal groups,
in meetings, by email, in old-fashioned letters or memos
and in reports.

All of these methods are verbal communications, or
communications that uses words. Nonverbal communication
does not use words . Pictures, computer graphics and
company logos are examples of non – verbal communications.
Interpersonal nonverbal signals including smiles, who sits
where at a meeting, the size, location and window access
of an office and how long someone keeps a visitor waiting.

Studies have found that people generally spend 70 to 85 %
of their work time deliberately communicating, writing,
reading, speaking and listening. Often most of an
executive’s day is spent in communication modes.

Your technical skill whether it be in accounting, marketing,
sales or computer technology may get you your first job.
The ability to speak and write effectively may help you keep
it as well as prosper. A major study showed that the inability
to write was a major reason that accounts were fired As you
rise in an organization, technical skills matter less and
more general skills including the ability to write and speak
will determine how fast and far you go.

Most students understand the importance of effective oral
communication skills. But some are not convinced that they
need to be able to write well to succeed professionally.
They may think that a secretary or technical writer will
do their writing, or think that they can use form letters
if they have to write. Each of these claims has fundamental
flaws in their logic.

Today, many workers in business and government still have
their letters, memos and reports typed on a computer by
someone else.

However this situation is changing rapidly as more and more
business’s realize the economy and simplicity of the
prevalence and standardization of computerized office
software packages.

You may be lucky to still have someone else type out your
letters. However this is not going to last long. And the
best secretary, cannot compensate for fundamental errors
in organization, logic, audience, analysis or tone.

Sometimes you may finish a letter after five o’clock.
Sometimes you may need to work on weekends or be ” on
the road “. You will most likely need to put the
finishing touches on a report that is due at 9 a.m.
Monday. The ability to write well makes you much more
independent and versatile.

You may think that you can use form letters that are
widely available for the office software packages.

A form letter is a pre-written fill-in-the-blank setup
designed to fit standard situations. The writer can
personalize a form letter or report by having it
individually filled out with the recipients.

Using a form letter is Ok but some of those available
are dreadful and will leave a very bad impression
of you .

Even good form letters cover only routine situations.
The higher you rise in your organization, the more
frequently you will face situations that are not
routine and demand creative and more specific
solutions. If you develop the skills necessary for
good writing and original thinking, you are far more
likely to realize your potential and reach your career
goals.

Many people in business and government routinely write
from 10 pages of letters and memos a week and in some
cases it not uncommon for 20 to 35 pages a day. Most
people find speaking easier than writing. The phone is
faster and usually cheaper than a letter or memo.
Email is of course is among the cheapest means to
communicate both in time spent in delivery,
effectiveness and cost.

People in organizations put things in writing, rather
than depend exclusively on oral communication to create
a record, to convey complex data, to make a message
to multiple recipients succinctly, efficiently and
effectively.

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