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Navigate More Website Activity Through Email Newsletters

Navigate More Website Activity Through Email Newsletters
Written by Craig Warren

When you own a business website, you may find if helpful
to have a weekly or monthly newsletter full of useful
information about your products. Newsletters can be a
great way to navigate more website activity your way.
Emailing weekly or monthly newsletters can be the best
way to update or remind past visitors of your services
or products. Extending special offers in those
newsletters can generate more website traffic, purchases
of services or products and possible referrals from the
visitors friends and family. Customers and prospective
customers are the backbone of your business. Without
customers, you would have no business. Businesses know
this and they know how important it is to maintain
communication with their customers in order to build a
stronger relationship. Good communication and strong
relationships generate loyal customers that will keep
coming back to you for more.

Email newsletters are a form of email marketing. This is
a great marketing tool for small businesses to operate
productive websites. It is a matter of communicating with
your target audience. For example, Jane has visited your
website looking for a birthday gift for her husband and
she decides to opt-in and sign up for your business
newsletter. Even if Jane decides not to make a purchase
at that time, in a week or a month when she receives your
newsletter with a special offer or discount, she may be
encouraged to return to your site to make a purchase. If
she is satisfied with her purchase, she may become a loyal
customer and refer your services or products to her friends
and family.

Why send newsletters via email instead of through the
postal service? Customers prefer receiving emailed
newsletters over regular postal mail because it is fast
and convenient. In addition, there is never that extra
piece of mail that ends up clogging your mailbox.
Businesses like sending newsletters via email because it
is easy, fast and more affordable than regular postal
mail. It is also less paper and ink used and no postage
or printing costs. Emailed newsletters are simply more
economical and no trees have to die.

When building your website, it is best to offer the opt-
in newsletter as a way to maintain communication with
visitors and customers through the information they
provide. You can also provide special discounts or
promotions to encourage visitors to sign up for your
websites newsletter. Offering appealing incentives in
the subject line of your emailed newsletters will
encourage the recipient to read your newsletter right
away instead of sending it straight to the trash bin.
This type of marketing will help you to navigate more
website activity and boost sales of services and products,
not to mention all the recognition your website will

Writing compelling newsletters can help build trust and
win the loyalty of your target audience. By sending
newsletters on a weekly, bi-weekly or monthly basis,
you can remind the recipients of your services how they
can benefit from your business and why they need your
service or product. This is also a great way to encourage
them to buy your services or products with limited time
offers, special discounts or extra bonuses. It would also
be a good idea to include simple how-to’s in your newsletter.
Many people enjoy reading how-to’s and learning how to do
something new.

You can easily navigate more website activity through
sending emailed newsletters to visitors. Newsletters are
a great promotional way to build a stronger and better
business through your website and for gaining loyal

For those entrepreneurs who are skilled enough to create
a newsletter on their own, this can be a very rewarding
challenge. Moreover, it is a challenge that can bring you
more website traffic and generate more customers that will
eventually create more purchases. Alternatively, you can
choose from many reputable businesses that specialize in
creating mailable newsletters for you. Many small
businesses find themselves to busy to keep up with the
demands of creating newsletters and if it is in your budget,
you may consider hiring the professionals to take care of it
for you. It takes a load off you, but you still get a great
newsletter. This way you can focus on promoting your website
and in all areas of customer satisfaction.

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