Home Business Ideas and Opportunities

Landing Pages

Landing Pages
Copyright © Craig Warren
http://www.craigsonlinetips.com/

Landing pages are just web pages where visitors are
directed to whenever they click a result in a web search
or whenever they click a web ad. For affiliate marketing,
landing pages would refer to the web page where you,
as a merchant, would want your potential customer to be
directed after clicking your ad on your affiliate’s
website. Landing pages are nothing really different from
other web pages in a particular website, especially if the
website is an e-commerce site.

If you want to get something more from your online business
and want to bring in a lot of profits, you should
create a special landing page for your web ads.

There are a variety of affiliate marketing programs today
but most of these programs let the merchant pay the affiliate
in a pay-per-click basis. Basically, all you have to do is
sign up with the program and submit your ad. The program
owner would then distribute your ad to various affiliates
who would then place your ad on their websites. Whenever
your ad is clicked, a visitor would be directed to your
landing page and you would have to pay the affiliate for
his service.

As a seller, you earn in an affiliate program through
conversions that is whenever a visitor that is directed to
your site actually buys a product on your site. Without these
conversions, you actually earn nothing from the program.

Now, you sure won’t get any conversion if you have posted an
ad on your affiliate’s site without an actual landing page for
the potential customer to be redirected into. It’s just like
advertising a product without actually having a store to sell
your product. Your advertisement may be enticing enough to
encourage people to purchase a product but without the
landing page, how will they know how to purchase the product

It is therefore important to have landing pages for your ads
because it is the only way for you to earn something in an
affiliate program.

Many people make the mistake of making their website’s homepage
as the landing page for their ads. The same is true for those who
make use of other pages like a “contact us” page or a product page.
Homepages are often designed to serve multiple users and contains
a lot of links to other pages or to other websites. If you want to
be successful in an affiliate program, you don’t want your landing
page to cater to the needs of various people, most of which may not
be really interested with your product.

When choosing a landing page, you must always have the customer
directed into that page in mind. Therefore, your landing page must
be relevant to the keywords and the contents you placed on your ad.
It is important that the landing page can encourage your visitor to
take action to purchase your product or at least provide leads for
possible customers.

If you get into an affiliate marketing program without actually
having a landing page, you’ll end up paying too much without
getting anything in return. So if you still don’t have a landing
page for your ads, you should start creating one now.

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