Increase Your Adsense Income
Copyright © Craig Warren
If you want to increase your Adsense income, log into
your Adsense account and look at your last month’s stats.
There are three key areas that contribute to your
earnings: Impressions, click-throughs and Effective CPM.
Improving your stats in any or preferably all of these
three key areas will increase your Adsense earnings.
Impressions are the number of times your webpages with
Adsense ads have been viewed. You can increase Impressions
by increasing traffic (preferably targeted traffic) to your
Some of the best ways to increase targeted traffic to your
Set up a directory of relevant sites on your website and accept
relevant reciprocal links.
Write relevant articles with your site information in the
‘resource box’ at the end of each article and submit them to
Create more webpages with relevant focused content.
List your website/s under relevant categories in more directories.
Create more links to your webpages.
Click-throughs are the percentage of viewers who click on your
Adsense ads. You can increase Click-throughs by increasing the
relevance of Adsense ads on your site and by tweaking the
format and placing of your ads.
Although you can’t dictate which Adsense ads show on your site
but you can influence the relevance of the ads by maintaining a
tightly focused website. If every page on your site focuses
tightly on the site topic, its more likely that the Adsense ads
will too. For example, if every page of your site is about fishing
and the word ‘fishing’ appears several times on every page, its
likely that your Adsense ads will relate to fishing.
The best way to tweak your ad format and placement is to invest in
an Adsense Tracker and test, test, test! People who have done this
tend to suggest that the best format is the large rectangle with
background and border the same color as the page behind it so that
the ad blends into the page. The best placement is towards the center
or top left of the first screen of the page. Try these suggestions
first and then track and test to be sure of what works best for
Effective CPM is a measure of your average earnings per thousand clicks.
You can increase your Effective CPM by selecting topics that attract high
bids from Adsense advertisers and building pages and whole websites on
higher paying topics.
Although Google doesn’t release information on Adsense bids, you can get
a good idea of the top paying topics by looking at information on Adwords
bids or for that matter, bids on pay-per-click search engines. There are
a number of keyword research tools available, both free and paid, that can
help you find high paying topics.
So now you have the basics of increasing your Adsense income. It’s a
deceptively simple formula: – Build pages and websites on high paying topics
for the best Effective CPM. – Format and place your Adsense ads for maximum
Click-throughs. -Promote your sites to drive targeted traffic to your Adsense
webpages for maximum impressions.
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