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Drive Traffic to Your Website

Drive Traffic to your Website
Copyright © Craig Warren

Highly targeted traffic is one of the most important
entities in the internet universe. Any website owner or
administrator recognizes the importance of driving traffic
to a website. The success of any website does not rely
entirely on the site itself. You may have a terrific idea
for a website, offer an excellent product or service, or
have an exceptionally designed site with superb content,
but if you do not use the right strategies to advertise,
your site would not attract the high traffic you need.
Attracting targeted traffic is a task that should be
taken seriously for any site to succeed or make a profit.
Fortunately, there are internet-marketing tools that help
the website marketer to drive traffic to his website. One
of the most significant, and effective, of these tools is
Google’s AdWords. AdWords is one of Google’s advertising

How does Google AdWords work? Google is the largest
search engine on the web receiving over 200 million
queries each day through its various services. As Google
is the most popular search engine today, webmasters are
keen on having their websites achieve a higher ranking in
the search engine results it provides. A high-ranking can
mean high traffic for that website. The search engine
results page is also a great venue for advertisers to
promote a product or service through ads and links.
Consequently, Google launched its AdWords service, as a
way for businesses to advertise products and services to
a targeted audience. Google AdWords can guarantee instant
traffic. In this service, Google displays relevant text
based ads within its search engine results page termed as
Sponsored Links. Whenever a particular keyword is
searched on, these relevant links appear in a separate
section giving excellent exposure to the sites listed.

How do you use Google AdWords? First, you have to open an
account with the Google AdWords Service. Then, you should
indicate your target language and country. This is
important because you would not want your products
advertised in countries where your product or service
cannot be sold. Afterwards, you should now create an ad
group. This involves designing the ad, selecting keywords
and determining maximum cost per click that you are
willing to spend and defining bid amounts. The most
important step in creating a successful AdWords campaign
is selecting an effective title tag that will catch the
attention of your target audience. The title tag, generally
a short phrase, is the most important part of your AdWords
campaign so make sure that it is attractive and catchy. You
should describe the website clearly and accurately. The most
effective advertising conveys a clear message to the target
audience. With a clear message, you will be attracting
qualified leads, which can eventually convert to sale. Thus,
the importance of selecting the right keywords cannot be

There are keyword variations you can adapt to reach more
prospects. Using these varieties, misspellings and
derivatives can help increase the chance of your ads being
served. Broad match is targeting keywords in a loosely
defined manner. Here, the ads appear based on the keywords
that have been queried by other users as opposed to exact
match, which calls for the keyword to match the query
exactly. Meanwhile, a keyword phrase set to phrase match
will only appear when the exact phrase is searched on. A
negative keyword is helpful in filtering unrelated pages.

After you have decided on what title tag to use in your
ad, you must now define a budget in order to maximize
exposure. Google AdWords recommend a daily budget for each
campaign. However, you should determine a budget that is
suitable and affordable. You should also determine the
maximum cost per click. Google will offer a recommended
cost per click, but you do not have to stick with this.
Usually, a number one position is not ideal as it can also
attract unwanted traffic and useless clicks. A number two
position is more preferred as it can filter useless clicks
and provide traffic with a higher conversion rate.

To conclude, Google AdWords is an excellent strategy and
tool in giving your site maximum exposure. Nevertheless,
Google AdWords should not be your sole advertising
campaign. It will definitely help you find the all
important, highly targeted traffic you need.

Resource Box:
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