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Joint Venture Marketing

Joint Venture Marketing
Copyright © Craig Warren

Joint ventures are one of the most effective ways to grow
your business. Yet, like many of the most effective
marketing strategies, when done improperly, your results
may often be poor.

When you try to sell your product, you use all sorts of
conversion tactics such as building a relationship,
getting your benefit across, using deadlines, exclusivity
and call to actions.

So it would make sense to follow the same guidelines
when trying to attract joint venture partners right?
Your main goal is trying to get people to take the
action you want them to. People are all the same.
They respond to the same triggers. It doesn’t matter
if they have years of experience in guerilla marketing
or if they’re a newbie.

Let’s examine some of the trigger points that will
increase your success in landing joint ventures:

Building A Relationship

People are more likely to work with someone they’ve worked
with before. They’re also more likely to buy from someone
they’ve bought from before. That’s because trust is the
most important key of any relationship. If you approach
me and I have no clue who you are, then I automatically
don’t trust you until you do something to build that

You can build trust in a variety of ways. One way is to
refer to a mutual business partner. Let’s say I’ve done
business with your friend Jeff. I trust Jeff because we
had a good business dealing. If Jeff endorses you, then
you’ve automatically gained my trust. So go contact Jeff
and have him contact me. All you have to do is ask Jeff.

Perhaps you don’t know anybody in the business. That’s
when you use the law of reciprocity in your favor. This
law states that whenever you do something nice for
someone, they’re more likely to reciprocate. For example,
if you provide good information to prospects for free,
then they feel like they owe you something.

You can do a variety of things for potential JV partners
like create marketing material that they can use for
their affiliate program. You can create screencam video
tutorials of their products for them so they can give
away to their customers.

It will take more work to do this than simply sending out
an email. If you’ve researched your potential JV partner
thoroughly, then you’ll know the volume of business you’ll
gain will be worth your effort. Even if this JV prospect
doesn’t work with you, he’ll more than likely refer you to
his other heavy hitter friends.

Obviously, what I’ve outlined above may seem like a lot of
work. You may just be happy send form letters to as many
people as possible asking them to promote for product for
a split of the profit. You may get a few interested people
based on the volume of emails you send out. If you use
the brute force tactic, you’ll surely run out of prospects
to email eventually.

Now that you understand the importance of building a
relationship, let’s look at the second trigger.


People like to feel like they belong to a special group. If
you tell them that they were specifically selected based on
some criteria, they’ll feel special and will more likely
respond positively. Stroke their ego a little.

Here is an example of this method:

Dear potential JV partner,

I read your article on “xyz site” and thought it was very
informative. I like how you pointed out blah blah blah. Based
on your article, I felt you were an authority on “xyz topic”.
I have a product related to this niche and I’m seeking experts
in the field to promote my product for a split of the profits.


Dear potential JV partner,

I’m contacting you because you were recently featured as a top
affiliate for ‘xyz product’. I have an exclusive invitation only
affiliate program and I’d like to invite heavy hitters such as
yourself to join. I’m only accepting about a dozen partners at
this time so that you have the benefit of less competing


Many people do not know the difference between an affiliate and
a JV partner. This difference should be noted because a JV partner
can bring you so much more business than an affiliate.

When you have an affiliate program, your affiliates are commissioned
employees. In a sales organization, people who make more sales
volume per given month are elevated to a higher commission level.
People with spectacular selling skills are highly coveted. They are
an asset. If they’re not valued then they will jump to another
opportunity. Why should they work for you when they get more benefit
for the same amount of work elsewhere?

Your joint venture partners should get perks such as higher commissions,
exclusive marketing tools, a head start etc.

Giving away your product to a potential JV partner for review is the
least you should do. That’s the bare minimum. I still get joint venture
emails where people do not even offer to provide the product for review.
It means they have not done proper research on me.

What I’ve listed are three ideas to keep in mind when contacting joint
venture partners. There are many more triggers you can use to increase
response to your proposal. Just look at the same triggers you use when
trying to sell your product.

As I’ve mentioned before, people all respond the same way to certain
emotional triggers. Utilize them every chance you get to obtain a
higher response from your marketing efforts.

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Landing Pages

Landing Pages
Copyright © Craig Warren

Landing pages are just web pages where visitors are
directed to whenever they click a result in a web search
or whenever they click a web ad. For affiliate marketing,
landing pages would refer to the web page where you,
as a merchant, would want your potential customer to be
directed after clicking your ad on your affiliate’s
website. Landing pages are nothing really different from
other web pages in a particular website, especially if the
website is an e-commerce site.

If you want to get something more from your online business
and want to bring in a lot of profits, you should
create a special landing page for your web ads.

There are a variety of affiliate marketing programs today
but most of these programs let the merchant pay the affiliate
in a pay-per-click basis. Basically, all you have to do is
sign up with the program and submit your ad. The program
owner would then distribute your ad to various affiliates
who would then place your ad on their websites. Whenever
your ad is clicked, a visitor would be directed to your
landing page and you would have to pay the affiliate for
his service.

As a seller, you earn in an affiliate program through
conversions that is whenever a visitor that is directed to
your site actually buys a product on your site. Without these
conversions, you actually earn nothing from the program.

Now, you sure won’t get any conversion if you have posted an
ad on your affiliate’s site without an actual landing page for
the potential customer to be redirected into. It’s just like
advertising a product without actually having a store to sell
your product. Your advertisement may be enticing enough to
encourage people to purchase a product but without the
landing page, how will they know how to purchase the product

It is therefore important to have landing pages for your ads
because it is the only way for you to earn something in an
affiliate program.

Many people make the mistake of making their website’s homepage
as the landing page for their ads. The same is true for those who
make use of other pages like a “contact us” page or a product page.
Homepages are often designed to serve multiple users and contains
a lot of links to other pages or to other websites. If you want to
be successful in an affiliate program, you don’t want your landing
page to cater to the needs of various people, most of which may not
be really interested with your product.

When choosing a landing page, you must always have the customer
directed into that page in mind. Therefore, your landing page must
be relevant to the keywords and the contents you placed on your ad.
It is important that the landing page can encourage your visitor to
take action to purchase your product or at least provide leads for
possible customers.

If you get into an affiliate marketing program without actually
having a landing page, you’ll end up paying too much without
getting anything in return. So if you still don’t have a landing
page for your ads, you should start creating one now.

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Word of Mouth Marketing

Word of Mouth Marketing
Copyright © Craig Warren

Online marketing presents you with an opportunity to get
more bang for your buck compared to traditional marketing.
This is particularly true for word of mouth marketing.

Word of Mouth Marketing on The Web

Word of mouth marketing refers to a type of marketing that
promotes something by enticing independent parties to
promote the service, idea or product to friends. The idea
is to create a buzz for the subject matter. In creating
the buzz, the goal is to create enough word of mouth
momentum to get the idea to spread quickly. People are the
sole conduit for the momentum. If you get it right, an
entire product can become an established success with
little or no paid marketing.

A classic example of word of mouth marketing, often called
viral, is the situation involving Red Bull. Red Bull is an
energy drink. When it was first introduced in Europe, rumors
spread that the drink was an aphrodisiac. Nobody knows who
started the rumors, but Red Bull became very popular. It
then evolved into a mixer for alcoholic drinks in nightclubs
and the rest is history. It is a hugely popular product and
much of the popularity arose through this word of mouth

Word of mouth marketing online works in much the same way.
The primary difference is it tends to happen much quicker
than in the real world. The Internet is full of forums where
like-minded people congregate. A new, cool product, idea or
service can blow up a site over night. If you don’t believe me,
consider the wild success of the Facebook platform,
Ebay and so on. Most of these sites grew into behemoths
because of word of mouth endorsements, not paid advertising.

Obviously, this type of marketing can lead to tremendous riches.
Unfortunately, it isn’t particularly easy to accomplish. Everyone
is trying to do it, so you really need to be pushing something
unique. If you can come up with something, it is time to hit
forums and other sites to create a buzz.

A traditional way to pursue viral marketing online is to offer
a free e-book. The book will detail your thoughts on some subject
matter, such as marketing. One makes the book available for
downloading and also allows people to send it to others. If you
are offering something of quality, the book should spread quickly
to thousands and thousands of people.

The ultimate goal is to promote it over and over until hundreds of
thousands of people have read it. At that point, you write another
e-book which you sell for $3 to $5. If people liked the first book,
they will buy the second. If 100,000 read the first one and only 10
percent by the second, you will have 10,000 sales. This strategy
has been pursued over and over by many authors.

The word of mouth approach is definitely a hit and miss strategy.
The large online communities make it a viable strategy, but there
are a lot of people trying to do it. If you fail 50 times, but
succeed once, life will be very good.

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Residual Affiliate Programs

Residual Affiliate Programs
Copyright © Craig Warren

Are you a webmaster in need of additional income? Or
are you planning to set up an online business but you
still don’t have any product to sell? If so, affiliate
marketing may be the best solution for your problems.
With affiliate marketing, you won’t need to worry about
the products you have to sell. All you need to have is
a website with sufficient contents that are related to
the products of a certain online company offering
affiliate programs. By becoming a member of the
program, or by becoming an affiliate, you can start
earning a certain amount of money right away!

Affiliate marketing is some sort of business relationship
established between a merchant and his affiliates. In
affiliate marketing, an affiliate agrees to direct some
traffic to a merchant’s website. If that traffic is
converted into some kind of action, like a visitor
purchasing a product on the merchant’s website or a
visitor becoming a lead for the company, the affiliate
who directed the traffic will be compensated.
Compensation may take the form of either a percentage
sales commission for the sales generated or a fixed fee
predetermined upon the application of the affiliate on
the merchant’s affiliate program.

Promising a lot of benefits both for the merchants and
the affiliates, affiliate marketing has become one of
the most popular online marketing methods today.
In fact, almost every merchant or retailer site today
offers an affiliate program that any one can join into.
Most retailers would entice people to become affiliates
or members of their program by promising great benefits
like large commissions, lifetime commissions, click
through incomes and a lot of other benefits. But would
all these affiliate programs bring off the same

Most affiliate programs would pay you, as an affiliate,
a one-time commission for every sale or lead you brought
to the merchant’s website. Commissions for this kind of
affiliate programs are usually large, ranging from 15%
to a high of about 60%. Other affiliate programs would
pay you a fixed fee for every click through or traffic
you send to the merchant’s site. Programs like this
often pay a smaller fee for every click through,
usually not getting any larger than half a dollar.
The good thing about this kind of program, however,
is that the visitor won’t have to purchase anything
in order for the affiliate to get compensated.

Another type of affiliate program is the residual
income affiliate program. Residual affiliate programs
usually pay only a small percentage of sales commission
for every sale directed by the affiliate to the
merchant’s site. This commission often comes only in
the range of 10% to 20% sales commission. Because of
this, many people ignore residual affiliate program and
would rather opt for the high paying one-time commission
affiliate program. Are these people making a mistake, or
are they making the right decision?

We can’t tell, for sure, if people are making a mistake
by choosing a high paying one-time commission affiliate
program. But we can definitely say that they are making
a large mistake if they ignore residual affiliate
programs. Residual affiliate programs would indeed pay
at a lower rate, but merchants offering such kind of
programs would generally pay you regular and ongoing
commissions for a single affiliate initiated sale!
That means, for the same effort you made in promoting
a particular affiliate program, you get paid only once
in a one-time commission program, and a regular and
ongoing commission for a residual program!

So, are the benefits of promoting residual affiliate
programs clearer to you now? Or are they still vague?
If they are still vague, then let’s make them a bit
clearer with this example.

Suppose there are two online merchants both offering
web hosting services on their sites. The first merchant
offers a one-time commission type of affiliate program
that pays $80 for every single affiliate initiated sale.
The second merchant also offers an affiliate program,
but this time a residual affiliate program that pays
only $10 for every single affiliate initiated sale. As
an affiliate, we may get attracted at once at what the
first merchant is offering, as $80 is definitely a lot
larger than $10. But by thinking things over before
actually getting into them, one may be able to see
that the second merchant is offering us more
opportunity to earn a larger amount of money.

Supposed you have directed traffic to the merchant
and it converted into a sale, you’ll get paid once
by the first merchant for the sale you have initiated.
But with the second merchant, you’ll get paid monthly
for as long as the customer you have referred to the
merchant continues to avail of the web hosting service.
That means that for the same effort of getting one
customer to avail of the merchant’s service, you get
paid monthly in residual affiliate programs while you
only get paid once in a one-time commission type of
affiliate programs.

So, are residual affiliate programs worth promoting?
Definitely yes, because you virtually get more money
from these types of affiliate programs in the long
run! And would residual affiliate programs work best
for you? Probably not, probably yes. It is not really
for me to tell. But with the benefits that residual
affiliate marketing can provide, it would really be
unwise to ignore such programs.

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Increase Your Response Rate

Increase Your Response Rate
Copyright © Craig Warren

You’ve been around the block a time or two. When it
comes to choosing promotional gifts for your clients,
you know your stuff. Why, you always get the nicest
phone calls, notes and emails from your clients
thanking you for their gifts.

The question is, do those people call and write
again with new orders for your company’s product
or service? Which, when all is said and done, is
what giving clients promotional gifts is all
about. Right?

Of course! And most of the time after those polite thank
you calls and notes, you hear nothing, at least not right
away and certainly not in the way of increased orders
and sales.

That’s why you need to know this secret to giving the
perfect promotional gifts to your clients and guarantee
results your accountant will notice.

The secret is personalization. No, no, not as in giving
gifts with names and such engraved on them, though
those can be quite nice.

No, this is individualized personalization. That’s a
mouthful, isn’t it? What it means is that when you’re
giving your clients promotional gifts, you need to think
of each and every one of them as individuals and give
them gifts that speak to their tastes and interests.

This isn’t as difficult as you might think. In the course
of doing business with people, we learn a great deal
about them. Things like if they’re dog lovers, wine
enthusiasts, proud parents, gadget freaks, that sort
of thing.

So when it comes time to do promotional gift-giving, take
those things you’ve learned about your clients and use
them in choosing stellar gifts that will keep your
customers calling you. Give that wine enthusiast a good
bottle of wine. Wrap up a picture frame with a border of
dogs on it for your dog lover client. Give you gadget
freak client a handheld game or cell phone accessory.

No money for that? Think you should give everyone the
same thing? Great! You can still personalize.

Think packaging here. Instead of cookie cutter wrapping
paper, wrap the dog lover’s promotional gift in paper
with dog bones on it. Put a card with miniature wine
accessories hot-glued to it on your wine enthusiast’s
gift. The possibilities are endless.

And in doing small things like this, you show your
customers they’re more than just dollar signs to you.
They show you see and appreciate them as people. As
we all know, we like doing business with people who
get us. Our clients and customers are no different!
We like doing business with people who like us. Master
the fine art of individualized personalization, and
your bottom line will give you a very personal and
sincere thank you.

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Search Engine Optimization

Search Engine Optimization
Copyright © Craig Warren

Search Engine Optimization, SEO, is when a web site owner
creates the content on his or her web pages to be more
search engine friendly. By doing this the web site receive
higher search engine rankings when people search for terms
related to the site’s content. So whats so important about
search engine optimization. Well, if you’ve worked hard to
create a Web site you’ll want lots of people to visit it.

If you optimize your web pages for the search engines, a
robot will search and index your site more effectively
giving it a higher ranking in various search engines. The
better you are at search optimization the higher placement
you’ll get. The goal is to get on the first page of results
and ultimately the number one spot! The higher the ranking
the more traffic you’ll get to your site through this method.
More traffic means more revenue for you.

When creating your Web site, you’ll want to use the right
search engine optimization techniques. This will have a major
impact on the success of your Web site. You can hire a company
with SEO expertise to do it for you or you can study SEO and
apply several techniques yourself. You can find out what works
best for your site.

While you’ll receive more general traffic by using SEO, you’ll
also get more traffic from your targeted audience. If your site
covers a specific topic, you’ll want to reach the appropriate
audience for that topic. As an example, if you’re selling model
cars, you’ll want to attract visitors interested in that hobby,
not just those that are interested in cars in general. Having
search engine optimization that attracts those interested in
model cars will increase your sales. Attracting your key
audience to visit your site can actually be more important
that drawing large amounts of general traffic. Those targeted
visitors are more likely to be repeat visitors and to pass
along your website address to others with the same interest.

There are two kinds of SEO methods. These are white hat and
black hat. The first, white hat, is the appropriate methods
that fall in line with the search engines guidelines. This
the honest approach to SEO. The content on the page is unique
and visitor oriented, not just created for the search engines.
On the other hand, black hat SEO are unethical methods
including cloaking, which is having a web page optimized that
leads visitors to another page with different content. This is
somewhat a bait and switch technique. Using black hat methods
are risky because if a search engine finds you’ve been using
these methods, your websites rank could be lowered or the site
could be taken out of the database completely. It may not be
worth the risk to you to use black hat methods for your

Search Engine Optimization is an important part of creating
your Web site. This is a free way to generate a high number
of visitors for your site. And you have the option to pay
someone to help you optimize your site if you choose. To
get a high number of targeted visitors to your site, SEO
is the must.

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