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Internet Marketing Secret

Internet Marketing Secret
Copyright © Craig Warren
http://www.craigsonlinetips.com/

Internet Marketing Secret – How to Double Your Sales
Overnight

What if you could double your sales overnight by applying
just one Internet marketing secret?

One of the greatest secrets of direct marketing is that
it is scientific. With many forms of advertising, you
cannot tell which ad or marketing campaign produced the
results. But smart direct marketers know exactly which
ad or sales letter produced what results because the
results are tracked and measured.

Direct marketers have a secret they have been using to
double their income or more for a hundred years. And
when this marketing secret is combined with the power
and speed of Internet marketing, the results can be
phenomenal. It is not an exaggeration to say that you
could potentially double your sales overnight with this
one Internet marketing secret.

What’s the secret? Split testing. This is done by using a
“key” to associate a sale with the ad or sales letter that
produced the sale so that you can measure the results. In
a print ad, you might provide a phone number with an
extension. The extension is actually the key. You would
have two ads or sales letters, each with a different key,
and would then track the results using their respective
keys. Internet marketers typically use tracking software to
associate a key with the resulting sales, although it can
be done as simply as having two sales pages and tracking
the sales from each.

For accurate results, you need a test that is big enough
that you can rely on your statistics. For example, with a
direct mail sales letter this is generally considered to
be a mailing of at least 1000. Internet marketers can
substitute 1000 page views. Either way, once you know what
results you can consistently expect from an ad or sales
letter, it becomes what direct marketers call your control.
You always need to have one control that produces known
results. Then you can test other versions against the
control to see if you can consistently beat the results of
the control.

Suppose that you have a web sales letter that
consistently produces an average of 10 sales for every
1000 times the page is viewed. This is a 1% response, a
figure that is often cited as average for a direct
response sales letter.

Now you need to test one variable at a time to see if you
can increase the percentage of sales. For example, you may
want to test the sales letter with a different headline, a
different graphic, a different price, different bonuses,
different text, etc. But always only test one variable at
a time. Generally, the headline is considered to be the
most important element to test first.

What you want to determine is whether any change in a
single variable will consistently produce a higher
response. The payoff can be quite significant. Imagine if
a different headline was determined to produce a 2%
response. That doesn’t sound like much of a change, only
1% more. But this would double your sales! Instead of
making 10 sales out of a thousand, you would be making
20 sales.

This is a very realistic scenario, so you always want to
test against your control. The better your control, the
more tests will fail to beat it. But once you find a sales
letter that consistently beats the control, then you make
it the new control and continue with testing another
variation of the headline or a different variable. Perhaps
you might next test whether the color of the headline makes
a difference. Suppose that changing the color of the
headline resulted in another 1% increase in sales to a 3%
response rate. This would be another 50% increase in sales
and would be triple the number of sales averaged from the
original sales letter!

It is very easy to be complacent with a working sales
letter and not test further, but this can be a costly
mistake. Any change in a variable could result in higher
profits. For example, suppose that you determined that
you consistently had a 1% response rate when selling your
product for $97 but a 2% response rate when selling the
product for $67. For every 1000 page views, you would
make $970 at $97 per sale but $1340 at $67 per sale.

Always track your response rate, always keep split
testing against your control looking for a new control
and always consider the bottom line, your net profit.
Many tests will fail as they will not beat your control.
But once you have a successful test that consistently
beats your control, you will likely have significantly
increased your income. Without split testing, you will
never know how much money you are losing. But with this
internet marketing secret, you can potentially double
your sales overnight.

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What Is Niche Marketing

What Is Niche Marketing
Copyright © Craig Warren
http://www.craigsonlinetips.com/

In ecology, a niche refers to the place or position
occupied by an organism or a population within an
ecological community called the ecosystem. It is the
term which defines the role the organism or the
population plays in the general scheme of things. The
niche an organism or a population holds is the one
responsible for dictating the ability of the species to
survive. It is the one which spells whether an organism
or a population will perish or thrive.

In marketing, a niche refers to a service or a product
that occupies a special area of demand. It is that small
corner in the market that accounts for a certain kind of
specialty concerning an unmet customer need. To be able
to attract a strong, solid market, the choice of a niche
product should ultimately complement the website one
owns. It is through this scheme that he is able to
generate a specific market for the niche product he is
trying to sell.

Niches are involved in niche marketing, the process of
finding market segments that are small but potentially
profitable nonetheless. To maintain a profitable quantity
of sales, this marketing strategy relies on increasing
the loyalty of customers so that their corporate
objectives will be met or surpassed. Illustrative of this
is the fact that the quality of the product or service
sold will generate customer satisfaction and, consequently,
customer loyalty. The result is profitability garnered
through a solid market base that trusts in the ability of
the product or service to really deliver.

One of the great things about niche marketing is that it
encourages those who indulge in it to be unique and
one-of-a-kind. Here one is not forced into the lion’s den
and made to compete against established marketers. He is
made to occupy a strong and secure position that
ultimately wins him a real place in the market. Niche
marketing differs from other online marketing strategies
because this particular quality allows it to operate
almost autonomously and without having to contend with
corporate sharks that tear each other to pieces.

One of the most important things that should be thought
over by those involved in this type of business is the
niche business that is going to be involved in the
process. It is important to consider the type of business
that one is going to work on to be able to ensure himself
of the success that he hopes to have. It is also important
for him to know everything about the niche business at
hand. Learning the tricks of the trade in is one of the
things that one could do to make a niche business prosper
tremendously.

Being able to reach the niche market is another
consideration to make. In doing so, one should know the
exact phrases that people are searching for. The use of
tools can help a lot in knowing the type of keywords that
should be used to make the business profitable. Targeting
the right keywords does a lot in making this type of
business soar.

Those who engage in niche marketing know that determining
the potential of a niche before doing everything else is
a must if one wants to save all the time and effort that
might be wasted if he plunges into everything head on.
Building a niche marketing site that proves to be
profitable should be done after an unsatisfied customer
demand is identified, and marketing the site
appropriately by reaching out to customers the best
possible way is what niche marketers should consider if
they want their business to reach skyrocketing success.

Is niche marketing needed in a world teaming with a
hundred like systems designed for people to make money
online? Those who know how the system works will answer
in the affirmative, because niche marketing is the only
system capable of filling up a gaping hole in the market
by catering to the unsatisfied needs of customers, needs
that are usually not given notice by those in the big
league. Though niche marketing, one is able to gain a
foothold in the market by being a needle in a haystack.
Small and inconspicuous it may be, but its ability to
sting someone so madly once it is found will render him
more than surprised.

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Use Article Marketing To Drive Traffic To Your Site

Use Article Marketing To Drive Traffic To Your Site
Copyright © Craig Warren
http://www.craigsonlinetips.com/

The net marketing picture has shifted rapidly in the past
couple of years with the ongoing development of Web 2.0
applications. However, article marketing remains, without
a doubt, one of fastest and painless ways to drive traffic
to your internet site.

If you have a web site or a web-based product that you
want to advertise, article marketing can help you on
many fronts. Not only will it drive traffic directly to
your internet site, it will also help your site get a
high page ranking among the search engines.

Basically, it works like this. You publish an article
that is associated to your website or your product and
submit it to a number of websites known as article
directories. Your article will be posted here and will
be free to use for anyone who wants to release it on the
web.

So how do you benefit from this? At the bottom of any
article you submit a paragraph, known as a resource box,
that briefly describes you or your business, and contains
a link to your website. This must appear on any website
that chooses to publish your article, potentially
attracting thousands of visitors to your site.

As you might expect, the better the article, the more
likely it is to be published so it is worth taking the
time to write an article that is genuinely interesting,
informative or entertaining.

You should also spend some time working on the text in
your resource box so that it encourages readers to click
on the link to your website. Once they do, you can offer
them your products and services, or even a freebie so
that you can gather email addresses and build a mailing
list.

Keep it simple

For many web entrepreneurs, writing articles will only be
a small part of their business, while many will not have
written before. It is, of course, possible to farm this
work out to a professional writer. However, if this is
beyond your budget you should be able to master the art
of article writing with a little practice.

The first rule of marketing article writing is to play to
your strengths. Write about something you know about and
try to provide information that potential visitors to your
website will want to read. If your website sells car parts,
write about a related subject, preferably something that
you are enthusiastic about. Also, how to articles are
particularly popular. If you can show a reader how to
complete a task in 500 or so words you are on to a winner.

Headlines

The most important part of any article is the headline.
If your headline fails to catch the interest of the
reader all your efforts will have been in vain. It is a
good idea to write a few headlines, not just one. Also,
once you have written a few headlines put them aside and
come back to them the next day with a fresh eye. This will
help you choose which is the best one.

Any headline you write should be short and snappy, and
encourage the reader to click-through to the article.
There are a few tricks you can use to grab the reader’s
attention. One is to play to people’s desires and offer
a solution. Examples of this could be:

How to find the perfect partner
How to make a million dollars

No one article would show a reader to achieve these
things, but you get the idea. Headlines that offer to
show a reader how to achieve something in easy steps also
lead to a good click-through rate. So, these could be
something like:

10 top tips for finding your perfect match
5 easy steps to becoming a millionaire

As you submit more and more articles, you will get a
better idea of what is working for you both in terms of
headlines and content.

Submitting articles

There are thousands of article directories on the
internet. Some of these accept articles on any subject,
while others focus on niche areas. At the beginning, at
least, it is probably best to stick to the bigger ones
where you know there will be a good amount of traffic. A
quick Google search will show you which ones to look for.

Article submission is a fairly simple process. You just
need to register with the website and input your articles
along with a summary. You will also need to enter
keywords. Choose these carefully so that website owners
looking for content can actually find your articles.

Article submission can be time-consuming, so if you are
submitting to a large number of directories you may want
to consider an article submission service or software.
However, be sure to choose a good one as many directories
can reject automatic submissions.

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Email Marketing Evolved!

How To Grab Your Readers Attention

How To Grab Your Readers Attention
Copyright © Craig Warren
http://www.craigsonlinetips.com/

The race for supremacy in the internet based businesses
has been really heating up and many sites have been put
up to help others to get ahead for a small fee. But there
are also ways in which you don’t have to pay so much to
make yourself a good list of loyal followers. Having a
satisfied web traffic and visitors allows you to put up
a foundation wherein you can build an opt-in list and
make it grow from there.

An opt-in list allows you to provide newsletters to your
subscribers with their consent. When people sign up, they
know that they will be receiving updates and news from
your site and the industry your represent via an e-mail.
But that doesn’t mean that all of those who subscribe read
them at all. Many lists have been built due to an
attachment with free software or for a promotional
discount and such. Some are not really interested in
receiving e-mails from companies and just treat them as
waste of cyberspace and delete or trash them without so
mush as opening the e-mail and scanning them.

You can change all that. While forwarding an email
message is relatively after producing your newsletter.
Getting people to open them is not as easy. You don’t want
to waste all the time and effort used in making the
newsletters, you want people to read them and have their
interests piqued. Interested enough to go to your website
and look around and most especially purchased and acquire
your products or services.

One of the numerous ways you can tempt or persuade your
subscriber is by providing a well thought out and well
written subject. The subject of an email is what is
often referred to when a person or a recipient of an
email decides whether he or she wants to open or read
an e-mail. The subject could easily be regarded as one
of the most important aspect of your promotional e-mail.

Your subject must be short and concise. They should
provide a summary for the content of the e-mail so that
the recipient will have basic knowledge of the content.
This is really vital in grabbing the attention of your
readers and subscribers. You want your subject to
instantly grab the attention of your subscriber and get
them to be intrigued to open up your mail. Remember, it
is not necessarily true that a subscriber opens up
subscribed mails.

A good subject must always be tickling the curiosity of
your recipient. It must literally force the recipient to
open the mail. A certain emotion must be ignited and get
them to open the mail. It is essential to use specific
words to get the reaction you need. Keep in mind that
the recipient or subscribers spends only a few seconds
looking over each subject of the e-mails he receives.
You must grab your reader’s attention right away.

There are many forms you can use for your subject. You
can provide a subject that says your e-mail contains
content that teaches them tips and methods on certain
topics. An example of this is using keywords and keyword
phrases such as, How to , tips, Guides to, Methods in
and others like that.

You can also put your subject in a question form. These
may include questions like, Are you sick and tired of
your job? Or Is your boss always on your case? Try to
stay on the topic that pertains to your site so that
you’ll know that your subscribers have signed up because
they are interested in that topic. This form of subject
is very effective because they reach out to your
recipients emotions. When they have read the question
on your subject, their mind starts answering the question
already.

You can also use a subject that commands your reader.
Statements such as Act now and get this once in a
lifetime opportunity, or Double, triple and even
quadruple what you are earning in one year. This type of
subject deals with the benefits your company provides
with your product and services.

You may also use breaking news as your subject to
intrigue your subscriber. For example, if you deal with
car engine parts you can write in your subject,
Announcing the new engine that uses no gasoline, It runs
on water. This creates curiosity with the reader and will
lead them to open the mail and read on.

Resource Box:
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Use The Search Engines To Get Visitors

Use The Search Engines To Get Visitors
Copyright © Craig Warren
http://www.craigsonlinetips.com/

To get good web traffic, you need to submit your website
to the search engines. However, this alone will not
guarantee that your site will receive a good steady flow
of visitors. You really must work to get your website
recognized. It is best to focus your efforts on the
important search engines rather than chasing traffic
from all search engines.

If the web search engines do not have your site indexed,
then it might as well not exist. You will probably get
some traffic through referrals, but this will not be
enough to guarantee the success of your site. You cannot
afford to put all your time and effort into making the
perfect site. No matter how much effort you put into
getting your site just right, including that flashy flash
intro and the extensive links page complete with animated
gifs, without traffic your time has been wasted.

You will need to ensure you allocate some time to
promoting your site. The first search engine you need to
focus on is Google. There are a great many search engines
on the web but the reality today is it comes down to just
one, Google. It is the most popular search engine on the
net and provides the most search results. Therefore, you
need to ensure that your site is listed on Google.

Of course, Yahoo is important to. Once you are listed in
Google, you then focus on getting listed on Yahoo. If you
can get a good high rating in these two web search
engines, you will most probably receive good volumes of
traffic to your site. The third search engine I would
consider is MSN Search. None of the other free web search
engines have the ability to provide you with the volume of
visitors that these three can. Therefore, there is no need
to put time into ensuring your site is indexed with them or
ranks well.

The best way to ensure that your website gets a lot of
traffic is to have a high search engine rank, especially
in Google. When your website has a high search engine
rank, it will appear within the first few pages of
results returned by Google, Yahoo, MSN, and others.
This can make a significant difference to the number of
visitors that go to your website.

Just think about the way you conduct your own searches.
When you enter a term into Google, you probably click
most of the links on the first page of results, and a
few on the second page. Do you ever make it as far as
page seven or page 10? It’s not likely. So you can see
why a good search engine rank is critical to the success
of your business.

Websites that have a high search engine rank have a
couple of characteristics in common. First, they feature
pages and pages of relevant content. This means if you’re
selling accounting services, you should have a lot of
articles about accounting, taxes and bookkeeping. When
you do this, your website will naturally contain numerous
keywords that people searching for accounting services
would enter into Google, Yahoo and so on.

The more keywords you have, the better your search engine
rank. Another characteristic of successful websites is
the number of links they have to and from other sites.
When other websites link to yours and when you link to
others, it makes your website appear more important,
relevant and legitimate. This results in a higher search
engine rank.

At this point, you might be thinking to yourself that
only fantastic marketers are able to achieve a high
search engine rank for their websites. That’s not
entirely true. Since a good search engine rank is so
critical to web-based businesses these days, there are a
lot of companies that specialize in getting you the best
placement possible. They can provide you with original,
targeted content for your site, give you tips on how to
effectively market your site and submit your URL to
Google, Yahoo, MSN and other engines for consideration.
If they do their job the right way, you’ll have a prime
search engine rank within a few months.

The importance of a high search engine rank shouldn’t be
underestimated. Before you start selling on the internet,
you should consider hiring professionals to help you
quickly achieve good placement for your website. The
difference between appearing on the first page or the
tenth could literally amount to tens of thousands of
dollars, so do what you have to in order to get a high
search engine rank as soon as possible.

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Your Private Label Rights Rights

Your Private Label Rights Rights
Copyright © Craig Warren
http://www.craigsonlinetips.com/goto/pips/

People who use Private Label Rights content are delighted
to see more PLR sites appearing. The explosion of such
sites has however, given rise to a new problem…the
overall quality of the articles users pay for. Good and
reliable writers are snatched up fast and given ongoing
work. Regrettably, some PLR site owners seem to be only
concerned with getting a batch of articles uploaded no
matter what the quality.

Competition as we all know is a good thing. Quite a
number of PLR users are now making a practice of signing
up to check out the quality of what’s on offer in a new
site. If they like it, they stay. If they don’t, they
vote with their feet or more appropriately, with the
cancel this subscription option at PayPal.

As a subscriber to a PLR site, don’t you feel that you
have to accept the articles you get, no matter what the
quality? You are entitled to get articles and/or ebooks
that have been proofread and edited to correct grammar
and spelling. It is the responsibility of the PLR site
owner to check that the articles are of an acceptable
standard or to hire someone to do this for them.

PLR users expect to have to tweak and change an article
to create unique website content. They should not
however, have to edit every article. We all expect an
error to creep in here and there but an entire batch of
articles written by someone whose first language is quite
obviously not English is not acceptable. Nobody wants to
have to copy-edit every one of 20 articles before turning
them into an e-book.

If you are not satisfied with the quality of the PLR
content, the first and most obvious option is to cancel
your subscription. However, you would be doing everyone
a favor if you took the time to contact the site owner
to explain why you are not happy. Copy and paste a few
examples from the articles to demonstrate the errors.

In the past, PLR site owners have sent back batches of
articles to be corrected and/or rewritten when they are
not satisfied with the job. In extreme cases, they cut
their losses and just hired a new writer. Any PLR site
owner who wants to build a profitable and well-regarded
business will be interested in working with you on this,
if they don’t want to lose customers.

If you can’t get any satisfaction, move on. Sample the
content of several sites. Ask for recommendations from
friends or other publishers before you sign up. Look for
more than one satisfied customer, never forget that some
reviews are there solely to get you to sign up via the
reviewer’s affiliate link.

Different sites offer different things and finding a site
to suit your needs may be difficult. Some sites offer
articles and complete e-books, sales letters and well-
produced graphics. Others provide only articles and a few
bonus products.

If you are a competent graphic designer and know your way
around programs like Photoshop, graphics may not be
important to you. Indeed, you may prefer to create your
own graphics so your site looks different to everyone
else’s. Some sites offer extras like web hosting and
autoresponders, plus ready-made AdSense sites. If you are
just starting out, you may like these all-in-one solutions.

Be sure to check the following when looking for a good
PLR site to join:

– What you get for your monthly subscription – articles,
e-books, e-courses, AdSense sites, graphics and sales
letters.

– The quality of the articles that are available – general
style, grammar and spelling.

– Is the content original (not copied from some other
source)?

– The regularity with which content is posted. Check out
the forum, if there’s one available. Are there constant
complaints or queries about when each month’s content will
be available?

– The range of topics covered. You will find that some
sites specialize in one subject area, while others cover a
broad range of topics. Are you using enough of the monthly
content to make it worth your while? There’s not much point
in being able to access 200 articles a month if you can use
only five of them.

It’s common for PLR users to belong to more than one site.
An example: $200 a month spread between four to six sites
comes to only $2,400 a year – which is an excellent
business investment compared to the cost of hiring your
own writer. Well-written, carefully edited PLR articles
are usually well worth the monthly fee. Take the time to
access the content of any PLR site and stay with the ones
that believe in quality control.

Resource Box:
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Subscribe to our Free Home Business Tips Newsletter and
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business today. You’ll discover the #1 opportunity
recommended by “newbies” who need to make money online
FAST. This is something you can’t afford to miss!
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Keyword Selection For Website Marketing

Keyword Selection For Website Marketing
Copyright © Craig Warren
http://www.fastcashfromhome.org

Keyword selection is the first step for writing meta tags
or the text of your website. If you don’t select your
keywords wisely and carefully, you would not be able to
attract the desired traffic to your website.

Simply having meta tags in your website does not guarantee
more website visitors or high rankings in the search
engines. You need to base these meta tags on carefully
selected and targeted keywords. Here are a few guidelines
to help you in selecting good and appropriate keywords.

Descriptive Keywords

The first rule is very simple. The keyword should describe
the product or service you are offering. Don’t make the
mistake of making your company name a keyword. It might be
related to your service, but people would hardly search for
it (unless you are a big and famous company). For example,
I wont put the words BizTalk4U Consulting in the meta tags
of my website. Instead, I would use web content writers,
which describes the services I offer.

Also, in the beginning I was using the words website copy
writing in my meta tags and content, and was hardly getting
any hits from search engines. When I did some research, I
realized that people use the words web content for their
website text, and not web copy. I had to change the entire
text of my website, to optimize it for the keywords web
content.

Therefore, please don’t assume that you know which keywords
to target. Ask you customers and prospects about the phrases/
words they would use if they search for a product or service
like yours. Make a list of all the answers and select your
targeted keywords from them.

Popular Keywords

Once you have brainstormed and asked around about possible
keywords you can target, its time to do some online research.
Put in the keywords of your list in keyword suggestion tools
to assess their popularity.

Words or Phrases

Research shows that people usually use phrases of 2 to 3 keywords
instead of a single word, when searching. This is because they
have come to realize, that typing phrases would give them more
relevant and targeted results. Therefore, it is advisable for
webmasters to use key phrases instead of keywords for their meta
tags and web content, so that they generate more targeted traffic.
For example, if you are selling clothes for little girls, only
using the word clothes would not bring targeted visitors. People
searching for clothes for little girls would be more interested
in what you have to offer.

Competitive Keywords

After you have researched the popularity of keywords, you may also
want to look at the keywords your close competitors are using. You
can do this by running a search for one of your chosen keywords,
and observing the other keywords being used by the sites that come
up. Wordtracker also gives you an analysis of the competition,
which your keywords face.

Trade off

Once you have a list of the most popular and competitive keywords it
is time to make your final selection. If you use keywords that are
extremely popular, they would also have more competition, and your
chances for high-ranking would be slim. On the other hand, if you
try to use keywords with no competition, they would not be popular
and no one would search for them. Hence, your website would come
in very few search results, even if the ranking is higher. You
need to make a trade-off between popularity and competition. You
must choose words, which are reasonably popular, and low in
competition.

Focus

You must try to focus on a few qualified keywords instead of trying
to target every phrase that is even remotely related to your product.
If you use too many keywords in your meta tags and content, you will
end up having very low keyword density, which would again result in
lower rankings.

If you feel that there are many keywords that you simply can’t do
without, then you must create several web pages. Each web page
should focus on one or two keywords you are targeting. This strategy
takes a lot of work but is bound to give you higher rankings and more
exposure in the search engines.

No Cheating / Spamming

This is well-known rule but worth repeating again and again. Do not
cheat by using keywords that have nothing to do with your website.
You would get traffic that has no interest in your offering.

Do not spam by repeating your keywords too much in your meta tags and
content. You can be banned from search engines for this. Also it is
advisable to stay away from using tricks like cloaking and hidden text.
Search engines hate these tricks, and would ban you forever.

These are the seven secrets of smart keyword selection. Choose your
keywords wisely and carefully, so that you get the desired amount and
quality of traffic to your website.

Resource Box:
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Your Marketing Plan Should Include A Blog

Your Marketing Plan Should Include A Blog
Copyright © Craig Warren
http://www.fastcashfromhome.org

Blogging is a great way for a business to effectively
market their product or service without spending a lot
of money. There are many benefits of business blogging.
Businesses that keep up with a blog can introduce their
products or services to consumers and can better
communicate their customers. In addition, businesses
that blog can understand what their customers want and
serve them better.

A blog, sometimes called Weblog, is defined as a web
page that serves as a journal or diary for individuals.
Most blog writers update their blog on a regular basis
and writers often share what most interests them.
Individuals are not the only ones that have found
blogging beneficial. Businesses have learned that this
new way to communicate is a good marketing tool for
their products and services.

Every company should consider have a regular blog
for their businesses. Larger businesses may opt to
hire several special writers with certain areas of
expertise to update their blog. A smaller company may
have one writer that can effectively write about their
product. The idea of blogging for any size business is to
get the word out to readers. A reader who frequents a
certain blog is more likely to share the blog with others.
Also, blogging is a great marketing tool because it allows
consumers to be better informed.

When a business chooses to blog, it allows them to
introduce their product or service to consumers. Keywords
and search engines help consumers quickly find the blog they
are looking for with ease. For example, if a company
specializes in making handmade jewelry and keeps a blog that
is on a search engine, then that search engine would list
their blog on a search. Blogging allows customers to research
the product they are looking for with ease.

Companies that keep a regular can also use their blog to
communicate with their readers and customers. There are
many features that a blog site can offer that will allow a
reader to enter comments and contact the writer. Companies
that encourage their readers to leave comments can take the
comments and improve their services and products. In addition,
companies can email their customers back and let them know
that they are interested in what they have to say. In addition,
a company that uses blogging to market their service or product
should always rely on an experienced writer to update the blog.
Business blogs should be polished and easy to read.

Another good reason why businesses and companies should
include a blog in their marketing plan is because a blog
provides a unique way to understand what customers want.
Companies that are in tuned with their customers needs and
wishes can better serve them. Keeping an updated blog will
initiate more customer communication that can help a company
know right away how to improve. Blogs provide good public
relations and are generally much cheaper to maintain than a
regular web site. Also, a business that keeps a blog can reach
out to other complimenting companies and link those blog sites
together. This will help build readership and customers.

When setting up a blog for business purposes it is important to
look for a blog-hosting site that can offer the right kind of
features. Most businesses will use a site that can offer them
more search engines and options to add links and URLs on their
page. Free blog sites may not have the capabilities to offer as
many features as the ones that charge a monthly fee. The search
engine option is very important for a company that keeps a blog.
This will ensure that readers can easily locate the company’s blog
page. Also, a company setting up a blog should always keep the
links and contact information within the blog current. A customer
will not want to continue using a blog page that is full of broken
links or outdated contact information. If a company relies on their
customers to read the blog, then those customers will always rely
on the company to make their blog experience a positive one.

Blogging can be a great marketing tool for any size business. It
is important for businesses to realize that blogs are not a passing
fad but a unique way to interact with customers and gain recognition
in a particular field.

Resource Box:
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Increase Your Adsense Income

Increase Your Adsense Income
Copyright © Craig Warren
http://www.careerfromhome.org

If you want to increase your Adsense income, log into
your Adsense account and look at your last month’s stats.
There are three key areas that contribute to your
earnings: Impressions, click-throughs and Effective CPM.
Improving your stats in any or preferably all of these
three key areas will increase your Adsense earnings.

Impressions

Impressions are the number of times your webpages with
Adsense ads have been viewed. You can increase Impressions
by increasing traffic (preferably targeted traffic) to your
webpages.

Some of the best ways to increase targeted traffic to your
webpages include:

Set up a directory of relevant sites on your website and accept
relevant reciprocal links.

Write relevant articles with your site information in the
‘resource box’ at the end of each article and submit them to
article directories.

Create more webpages with relevant focused content.

List your website/s under relevant categories in more directories.

Create more links to your webpages.

Click-Throughs

Click-throughs are the percentage of viewers who click on your
Adsense ads. You can increase Click-throughs by increasing the
relevance of Adsense ads on your site and by tweaking the
format and placing of your ads.

Although you can’t dictate which Adsense ads show on your site
but you can influence the relevance of the ads by maintaining a
tightly focused website. If every page on your site focuses
tightly on the site topic, its more likely that the Adsense ads
will too. For example, if every page of your site is about fishing
and the word ‘fishing’ appears several times on every page, its
likely that your Adsense ads will relate to fishing.

The best way to tweak your ad format and placement is to invest in
an Adsense Tracker and test, test, test! People who have done this
tend to suggest that the best format is the large rectangle with
background and border the same color as the page behind it so that
the ad blends into the page. The best placement is towards the center
or top left of the first screen of the page. Try these suggestions
first and then track and test to be sure of what works best for
your pages.

Effective CPM

Effective CPM is a measure of your average earnings per thousand clicks.
You can increase your Effective CPM by selecting topics that attract high
bids from Adsense advertisers and building pages and whole websites on
higher paying topics.

Although Google doesn’t release information on Adsense bids, you can get
a good idea of the top paying topics by looking at information on Adwords
bids or for that matter, bids on pay-per-click search engines. There are
a number of keyword research tools available, both free and paid, that can
help you find high paying topics.

The Formula

So now you have the basics of increasing your Adsense income. It’s a
deceptively simple formula: – Build pages and websites on high paying topics
for the best Effective CPM. – Format and place your Adsense ads for maximum
Click-throughs. -Promote your sites to drive targeted traffic to your Adsense
webpages for maximum impressions.

Resource Box:
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Joint Venture Marketing

Joint Venture Marketing
Copyright © Craig Warren
http://www.careerfromhome.org

Joint ventures are one of the most effective ways to grow
your business. Yet, like many of the most effective
marketing strategies, when done improperly, your results
may often be poor.

When you try to sell your product, you use all sorts of
conversion tactics such as building a relationship,
getting your benefit across, using deadlines, exclusivity
and call to actions.

So it would make sense to follow the same guidelines
when trying to attract joint venture partners right?
Your main goal is trying to get people to take the
action you want them to. People are all the same.
They respond to the same triggers. It doesn’t matter
if they have years of experience in guerilla marketing
or if they’re a newbie.

Let’s examine some of the trigger points that will
increase your success in landing joint ventures:

Building A Relationship

People are more likely to work with someone they’ve worked
with before. They’re also more likely to buy from someone
they’ve bought from before. That’s because trust is the
most important key of any relationship. If you approach
me and I have no clue who you are, then I automatically
don’t trust you until you do something to build that
trust.

You can build trust in a variety of ways. One way is to
refer to a mutual business partner. Let’s say I’ve done
business with your friend Jeff. I trust Jeff because we
had a good business dealing. If Jeff endorses you, then
you’ve automatically gained my trust. So go contact Jeff
and have him contact me. All you have to do is ask Jeff.

Perhaps you don’t know anybody in the business. That’s
when you use the law of reciprocity in your favor. This
law states that whenever you do something nice for
someone, they’re more likely to reciprocate. For example,
if you provide good information to prospects for free,
then they feel like they owe you something.

You can do a variety of things for potential JV partners
like create marketing material that they can use for
their affiliate program. You can create screencam video
tutorials of their products for them so they can give
away to their customers.

It will take more work to do this than simply sending out
an email. If you’ve researched your potential JV partner
thoroughly, then you’ll know the volume of business you’ll
gain will be worth your effort. Even if this JV prospect
doesn’t work with you, he’ll more than likely refer you to
his other heavy hitter friends.

Obviously, what I’ve outlined above may seem like a lot of
work. You may just be happy send form letters to as many
people as possible asking them to promote for product for
a split of the profit. You may get a few interested people
based on the volume of emails you send out. If you use
the brute force tactic, you’ll surely run out of prospects
to email eventually.

Now that you understand the importance of building a
relationship, let’s look at the second trigger.

Exclusivity

People like to feel like they belong to a special group. If
you tell them that they were specifically selected based on
some criteria, they’ll feel special and will more likely
respond positively. Stroke their ego a little.

Here is an example of this method:

Dear potential JV partner,

I read your article on “xyz site” and thought it was very
informative. I like how you pointed out blah blah blah. Based
on your article, I felt you were an authority on “xyz topic”.
I have a product related to this niche and I’m seeking experts
in the field to promote my product for a split of the profits.

Or

Dear potential JV partner,

I’m contacting you because you were recently featured as a top
affiliate for ‘xyz product’. I have an exclusive invitation only
affiliate program and I’d like to invite heavy hitters such as
yourself to join. I’m only accepting about a dozen partners at
this time so that you have the benefit of less competing
partners.

Perks

Many people do not know the difference between an affiliate and
a JV partner. This difference should be noted because a JV partner
can bring you so much more business than an affiliate.

When you have an affiliate program, your affiliates are commissioned
employees. In a sales organization, people who make more sales
volume per given month are elevated to a higher commission level.
People with spectacular selling skills are highly coveted. They are
an asset. If they’re not valued then they will jump to another
opportunity. Why should they work for you when they get more benefit
for the same amount of work elsewhere?

Your joint venture partners should get perks such as higher commissions,
exclusive marketing tools, a head start etc.

Giving away your product to a potential JV partner for review is the
least you should do. That’s the bare minimum. I still get joint venture
emails where people do not even offer to provide the product for review.
It means they have not done proper research on me.

What I’ve listed are three ideas to keep in mind when contacting joint
venture partners. There are many more triggers you can use to increase
response to your proposal. Just look at the same triggers you use when
trying to sell your product.

As I’ve mentioned before, people all respond the same way to certain
emotional triggers. Utilize them every chance you get to obtain a
higher response from your marketing efforts.

Resource Box:
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