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Positive Testimonials

Positive Testimonials
Copyright © Craig Warren

Write Positive Testimonials For Other Websites And See
Traffic Increase On Yours

Increasing traffic on your website is a smart thing to
do. When trying to build a successful site, traffic
increases are one thing to focus on. While there are
several ways to increase traffic, it is most useful to
utilize several methods to do so. Writing positive
testimonials for other websites and including them on
your website is a great thing to do. Not only is it a
lovely way to give respect to sites you admire or utilize
often, but it is also a great way to see traffic increase
on yours.

When you use other website links and names in your
website, you will be attracting their traffic as well.
This occurs mostly due to search engine requests. When
someone types in the website name used in your
testimonial, to try to gain access to their site, it is
likely your site will come up as well since you included
their website name in your site content. You can use
their name on your site as a portal of sorts. They will
in turn visit your site and mostly likely look around a
bit before going on to the site they intended to visit.
This may seem a little tricky, but it really is a great
way to get more traffic on your site. This is especially
true if you utilize popular website names in your
testimonials. If you include a positive testimonial for
a website that gets a large amount of traffic each day,
it is only logical you will receive some of that traffic
due to search engine requests.

After deciding to write positive testimonials for other
websites and see traffic increase on yours, you will
need to choose which sites are best for the task. Think
about using sites that are highly used but perhaps not
to highly advertised. It can be challenging to get the
right mix. The idea is to find sites that are often
requested on search engines. Sites that are highly
advertised are usually easy to remember and web users
will not use search engines to get to them. Sites that
may contain tricky names but are highly used may be
better options because people are more likely to use
search engines to get to them. Try adding different sites
each month and research the sites that seem to bring more
traffic to your site.

After choosing the sites, you will need to determine
exactly what to say. Never write a testimonial before
visiting the site yourself. You certainly don’t want to
write positive testimonials about horrible sites, because
they will only make your site look bad to viewers. Make
sure you agree with everything that the site represents.
Always keep the testimonials positive and encouraging.
You can write a synopsis of the site, review its services,
review its customer service, or simply outline the
business as a whole. No matter what you do, be sure to
mention the website address as many times as possible in
the testimonial. The more you mention the complete address,
the more likely your site will pop up when someone does a
search for that particular site on a search engine.

After completing the testimonial, be sure that the sites
address shows up in a different color than the rest of
the text. You want to draw people into your site and if
they are trying to get to another site, they need to see
that your site offers a link to get there. They may
bookmark the page and therefore use your site as a portal
each time they want to get to the other site. This is
great for your traffic statistics. Even if they don’t give
your site a good look over the first few times they visit,
it is likely they eventually will. If you make money off
of each visitor to your site, then you likely don’t care
whether he or she looks around or not, because you will
collect just because they visit your site to get to the
other site.

Writing positive testimonials for other websites is the
perfect way to draw in more visitors to your site. Your
website traffic will increase because of it and it wont
cost you anything but a little time to get it done. This
is an inexpensive and effective way to help your site
along. The more traffic your site receives, the better
it will succeed. Trying methods such as this is a great
way to do all you can do to make the success of your
website a reality.

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Why Become An Affiliate Marketer

Why Become An Affiliate Marketer
Copyright © Craig Warren

Affiliate marketing is one of the most effective ways to
market online. It is also one of the easiest ways for
anyone with a website to make a profit online. Affiliate
Marketing is an agreement between a merchant and a website
owner. The website owner or the affiliate, allows the use
of their site for the promotion of the merchant’s products
by linking to the merchant’s website. In exchange, the
merchant pays a commission to the affiliate on all sales
generated by the affiliate. Every time someone clicks on
the link on the affiliate website and proceeds to make a
purchase, the affiliate gets a commission. The merchant
will pay the affiliate only when a customer clicks on the
product link and makes a purchase.

Affiliate marketing programs are described as a win-win
situation for both the merchant and the affiliate because
of the pay-for-performance scheme. Both the merchant and
the affiliate enjoy some benefits in affiliate marketing.
There are many benefits on the merchant’s side. It gives
the merchant a wider market in which to advertise a
product or service. Affiliate marketing will give the
product or service the maximum exposure that it may not
get with other traditional advertising techniques. The
more affiliate sites a merchant has, the higher the
traffic, which can convert to sales. Affiliate marketing
is the equivalent of having an army of sales people who
will do the advertising and will only get a commission if
a customer purchases.

Meanwhile, since an affiliate marketing relationship is a
win-win situation, the affiliate also enjoys many
benefits. Foremost among these is the easy way to make a
profit. The affiliate can earn by having an ad or link to
the merchant’s website, which prospective customers will
hopefully click and proceed to make a purchase. As soon as
the customer clicks on the ad on the affiliate’s site, is
redirected to the merchant’s website and goes on to buy
that particular product, the affiliate earns a commission.
The more referrals there are the more profit for the

Affiliate marketing is an excellent way to earn money
while at home. There are virtually no production costs.
The product is already developed and proven by the
merchant and all you have to do to find, as many
prospects as you can that will bring in the profit for
both the merchant and the affiliate. Affiliate programs
are usually free to join, so affiliates do not have to
worry about start-up costs. There are thousands of
products and services you can choose from. You can find
affiliate programs for every product under the sun.
Surely, there is a product or service out there that is
relevant to your website.

In addition, there is absolutely no sales experience
necessary. Most affiliate programs offer excellent
support when it comes to providing marketing material.
The simplicity of affiliate marketing allows you to be an
affiliate marketer at the least cost and the most comfort.
You can even build a successful affiliate marketing
business right in the convenience of your own home. In
affiliate marketing, your responsibility is simply to find
prospects for the merchant, you don’t have to worry about
inventory, order processing, and product shipping. These,
along with customer service support are the duties of the

Because of the global reach of the internet, you can
easily find thousands of prospects. You can intensify
your advertising campaign by exploiting more aggressive
and productive strategies such as viral marketing. By
attracting more prospects, you also maximize your
potential to earn. Another benefit of an affiliate
marketer is the minimal risk involved. If the product you
are advertising is not making money then you can dump it
and choose another. There are no long-term binding
contracts tying you to products that are not making
enough money.

All the same, the best benefit of being an affiliate
marketer is the opportunity to increase your income and
you can make a profit even if affiliate marketing is only
a sideline business. With your own affiliate business,
you can earn easily earn extra income, although you do
have to exert effort and use your imagination to maximize
your earning potential. Indeed, affiliate marketing is one
of the simplest and most effective business opportunities
on the web today.

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Keyword Tracking

Keyword Tracking
Copyright © Craig Warren

Keyword tracking allows a site owner to know what keyword
searches are resulting in sales. Search term information
can be logged into a database and presented to web site
owners in a meaningful format. This data can be used to
see which keywords are producing the most sales per
search and to determine where to focus web marketing.

What Search Engine or Web Site

Knowing what search engine a sale has originated from
allows site owners and marketers to know where their
efforts are paying off the most. Good tracking and
analysis software will also show what web site referred
visitors. Knowing what sites are sending the most
visitors allows site owners to give special attention to
ensuring this traffic continues and increases. Knowing
what referrers are generating the most sales further
allows a site owner to hone his or her marketing efforts
toward site referrals that result in the most sales.

What Keyword Was Searched For

Knowing what keyword searches are resulting in sales on
a site allows the owner to focus more on those words.
Perhaps you are marketing your site for two main
keywords, “air hook widgets” and “air hooks.” Using
keyword tracking that traces keywords down to the
sale ensures that you will know if searches for “air
hook widgets” convert into sales more often than
visits resulting from searches for “air hooks.”

Sales Conversion Ratio of Keywords and Return on Investment

Tracking keyword searches through to sales allows
site owners to determine the return on investment.
If a web master spends $100.00 on the pay-per-click
keyword “air hook widgets” and sells $1000 worth of
product, his or her return on investment is likely
very good. If the same web site owner spends $100.00
on the keyword “air hooks” and sells $200 worth of
product, it is likely that the return on investment
was not as great. Of course, if the markup or profit
on one product is greater than on another, this must
be taken into account.

Cost of Keyword

If a web marketer is using pay-per-click engines,
knowing exactly what has been spent on a keyword
and what the return was, allows money to be put
where it will do the most. Keyword searches,
unlike many advertising mediums, are targeted
by the viewer. For this reason, in addition to
the accurate return on investment feedback,
keyword marketing can be very worth the cost.

Added Benefit of Branding

Marketing your site by keyword in pay-per-click
engines means that you will only be charged if a
person clicks through your ad to your site.
Pay-per-click ads and organic search listings
have the often overlooked added value of showing
the ad or listing many times over in addition to
the clicks the ad or listing receives. Only a small
percentage of people are likely to click on a keyword
ad or search result listing, yet your ad or listing
will be visible time and time again to people searching
for terms you have bid on or marketed, increasing your
site branding. Nonetheless, care should be taken to
generate a compelling key word ad or page description,
since in most cases you will want to receive as many
clicks as possible.


In conclusion, if you are spending money on search
engine marketing, it is often well worth the effort
to track your keywords through to sales. Without
tracking your keywords, you will not know where your
efforts are paying off. By tracking your keywords,
you are able to put your efforts where they are
paying off the most.

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