Quick and Good Content Ideas for Your Ezine or Website
Written by Craig Warren
Publishing articles, especially via an e-zine, is the
ideal opportunity to showcase your business. By sharing
your knowledge and expertise, you build credibility as an
expert, while spreading the word about your services and
While I’m sure that sometimes you have dozens of content
ideas, I bet other times you find yourself staring at a
blank computer screen, grumbling that it’s publishing
time again. Well, have no fear! Here are a few quick and
good content ideas for when you’re in a pinch.
* Describe a problem you’ve solved for a client/customer
and use that as a springboard to offer more general
advice. Show your readers how you’ve helped customers
address challenges, case studies if you will. This
positions you as the expert in your readers’ minds more
than your coming out and saying so.
Give real-life success stories.
* Think of three areas in which you’d like your clients
to think of you as a resource. Now develop content in
those areas. For example, in my past life as a
professional copywriter, I really enjoyed writing for
websites. To help encourage my clients and prospects to
hire me for these projects, I published several articles
on how to write web copy that sells.
* Read industry publications for ideas. Are there any hot
issues in your field right now? The more controversial,
the better. Don’t be afraid to offer your own opinion,
your readers want to know it. After all, YOU are the
expert in their eyes.
Jot down 8 questions your clients have asked you in the
past. You know, the ones they ask you over and over.
Answer each in a short article. If you publish weekly,
that’s two months’ worth of content, right off the bat!
And if you can’t think of any questions, send all your
current clients/customers a quick e-mail, asking them
what topics they’re most interested in learning more
* Learn anything neat lately from an industry conference,
workshop, seminar, or insightful article? No one says you
have to reinvent the wheel of information! Pass on any
gems of advice you’ve learned elsewhere, just give them
full attribution. Or give your opinion of the event or
article itself. Your readers will appreciate your
* Offer a list of your top 5 or 10 tips on a certain
subject. It’s much easier to bang out a list of tips than
to put together a real article. Of course, the tips can
evolve into an article if you wish! Be sure to list your
best tip first, or at least close to the top. If you
fire your biggest gun last, you risk losing your
audience before they get to the good stuff.
* Interview associates whose expertise would interest
your readers, while not competing with yours. E-mail
interviews are incredibly easy to do. Just send your
interviewee 3 to 5 questions via e-mail, edit their
answers and have them approve the final version. Be sure
to give them a short plug in your e-zine as a thank you.
A one or two sentence description of their business and
their web address should be fine.
* Recommend books and resources that you use and offer
full reviews on them.
* Invite clients or readers to write you with their own
questions and answer one in each issue. Right after
their question, publish the person’s name, business and
web address, with their permission. They’ll enjoy the
attention and free publicity!
* Invite readers to send in profiles. Ask them to tell
you about themselves — their names, businesses,
locations and how they use the information gained in
your e-zine. Feature one profile in each issue or one
every few issues.
* When all else fails, borrow an article! There are
dozens of websites offering hundreds of articles that you
can use in your e-zine. The articles are free and
available for you to use immediately. The only catch is
you’re required to leave the entire article intact,
including the author’s promotional information. One of my
favorite places to search for articles is
One last note: Keep in mind that if your e-zine’s main
objective is to get you more clients and customers, you
should NOT feature other writers’ articles more than once
in a blue moon. Remember our main goal is to continually
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