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Writing A Good Headline

Writing A Good Headline
Copyright © Craig Warren

There is no denying the fact that the success of an
advertisement lies mostly in the headline. The headline
should attract the reader and make him read the rest of
the advertisement. The headline should be simply catchy
and various key points should be embedded when deciding
on the headline for the ad.

The headline should catch attention of the eye at the first
glance. Words in headlines should act as tags for the
advertisement. It should say it all about the content that
follows. If a company is selling reasonably priced furniture,
the headline of their advertisement should be Durable furniture
for less price. This headline will attract the right customers
who are on a look out for durable furniture as well as low-cost
furniture. If the customers to be reached belong to a category
that are interested in decorating their house with beautiful
furniture and aren’t concerned about the price to get the right
look, then the headline can be Change how your house looks by
our oriental furniture. Anything other than the prospects should
not be included in the headline. If both men and women can use a
product, both of them should be referred to in the title, missing
out even one of the category is like losing a huge number of
potential customers.

The title should be instant product seller. According to a research,
five times more readers read just the headline when compared to
those who read the complete advertisement. So the investment is of
no use, if the title isn’t good enough to sell the product. There
can be a possibility that the content of the ad isn’t strong enough.
All the harm can be undone by having a powerful headline.

The headline should be centered on the product and not the company
that is selling the product. The customers interest should be
reflected and he should feel that he is directly addressed. Start
with you and not we. So if the client specified on mentioning the
company’s name, don’t start the sentence with it. For example, instead
of writing Tylenol solution for sever cold , write Got sever cold?
Try Tylenol. Never forget to mention the name of the product in the
headline. The product name should be of top priority.

A snapshot of the benefits of the product should be given in the
headline. This is an important quality of a well-phrased headline.
The customers look out for advantages when he thinks of buying a
product. Keywords like whiter teeth, nutritious cereals, or
miraculous growth should be incorporated in the title.

If inculcating all these factors have made the headline long, it
should be remembered to write the product advantages in bold. If a
visual is placed in the advertisement, it will be a good complement.
As a picture speak thousand words. But care should be taken that the
headline should say some part of the story and the visual should say
the rest. Don’t repeat the headline or the picture.

Too much of cleverness should not be applied to design a headline.
There are nearly five hundred advertisements in a local newspaper
on weekends. A regular reader reads the headings of all of them. He
will be able to classify between a false heading and a genuine heading.
No false promises or information should be included in the headline.
Over smart headlines are good for award competitions, but don’t really
work with the savvy customers.

The headline should give out a positive feeling to the reader.
Negativity should be totally excluded as it not only creates a negative
impression but the mind will also be not receptive friendly. It sometimes
confuses the mind and it interprets a negative meaning of the message
being delivered. Confidence should be reflected in the headline. Don’t
include any doubtful words like if and but. Conditional phrases are a
strict no. The sentence should be in present tense, instead of past or

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The Resource Box

The Resource Box
Copyright © Craig Warren

The internet is the information highway, this phrase
has been used so may time it should be nominated for
the Internet Clich Award. People that go to the internet
are subdivided into groups, but generally, they are out
to search information. Whether for gaming, business, fun
or anything else the internet has provided us with
information that has proved to be very beneficial.

Through the recent years many people have learned the
secrets of Search Engine Optimization. More and more
sites have seen the effects articles have done for the
traffic of their sites. Some have even created sites
devoted entirely to providing articles that could be
read by their website visitors and have links that
could lead to many sites that are related to the
topics and subjects of the articles.

For example, the sites may feature many articles about
a whole lot of topics. As a website visitor reads the
articles they have searched for, they can find at the
end of the article a resource box that can be clicked
on to link them to the site that has submitted the
article. Of course the article would be in relation
to the site. Lets say if the article is about rotating
the tires, the resource box may lead to a link to a
site that sells tires or car parts.

A resource box is what you usually find at the end of
an article. They will contain the name of the author,
a brief description of the author, a brief description
of the sponsoring site and a link. If a reader likes
what they read, they would have the tendency to find
out where the article came from to read more. The
resource bow will be their link to the source of the
article and this will entice them to go to the site
and do some more reading or research for the subject
or topic they are interested in.

But like the article itself, the resource box must
also be eye-catching to demand the attention and
interest of the reader. While the resource bow
encompasses only a small space, providing the right
keywords and content for your resource box will
provide more prodding for the reader to go to your

Now we know what resource boxes are, what are the
benefits of having a good resource box? Mainly its
driving traffic to your site. Many sites would allow
articles to be placed in their sites because they can
make use of the articles to fill their pages. They
also get affiliation with other sites that can be
beneficial for them as well. For the sponsoring site,
when you get people to click on your resource box, you
generate traffic that can be counted upon as potential

So what would be a good content for your resource box?
Basically it is keywords, learning about the proper
keywords that people are mainly searching for. There
are many tools you can find in the internet that can
help you in determining what keywords to use.

Resource boxes can also make use of all the creativity
it can get. You only get a small space for your resource
box so you better make the most of it. Try to catch the
attention of your reader with resource box content that
can make them give a second look. Unlike TV ads, you don’t
have visual aids to drive your point in. But you do have
the power of imagination of a reader. With the right
content, you can make them think and intrigued.

Another tip is to use keywords that should be related to
your site. Do not mislead your potential website visitors.
Build your credibility so that more people would get enticed
to visit your site and browse what you have to offer. Make
the people click your resource box by providing resource box
content that makes a lasting impression. You only get one
chance to wow them and hundreds of chances to repulse them.

Never underestimate the power of the resource box. It may be
small in size but they will provide a significant aid in
driving traffic to your site. A boring resource box will never
get a job done. Be fun and creative but at the same time show
that you have a great deal to offer, too much to ask for
something that couldn’t fit a paragraph? Yes and no, there are
many tips and guides that can help you in doing this, the first
step is realizing how important a resource box could be in
making people click your link and be directed to your site.

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Submitting Articles

Submitting Articles
Copyright © Craig Warren

To all writers and non-writers out there, now is the time
to start digging up those creative writing skills back.
With modern communication technology comes the popularity
of information-based marketing, which is one of the oldest
and most effective techniques in getting targeted prospects
to sites and converting them into buyers. This is why article
writing, submissions and publications are also getting popular.
There are already many tools that people can use to make the
process of distributing their articles more easily. Though this
is invaluable in getting the contents more exposure, which is
only half of the story.
Let us take a look first at the common mistakes that some people
make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to
write them. In article writing, there are three key benefits why you
are promoting them; branding, lead generation and promotion, which
are all part of your optimization efforts. But there is only one
reason why you write an article, and that is to inform your audience.
If the article is not focused on this primary and most important
purpose, it will fail to achieve the three promotion benefits because
no one will be interested in reading them. You need to figure out first
how to get people to read what is in your article, then make them click
on your resource box. You can achieve this by producing better contents.

2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional
links back to your site. But do you know that you can get more visitors
and better search engine results from that same articles? Mention keywords
at strategic places. Just be sure not to overdo them. Some are even using
anchor texts which is also an effective method. But it is important to know
that majority of the directories are not able to support this. Remember that
is not only about the links back to your site. Part of doing well in your
article marketing is getting picked up by publishers with a large number of
audiences and gaining the ability of leveraging other brands because of the
quality of your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are other
factors that can turn your article marketing efforts into an opportunity
that can boost your earnings. Not just increase the number of visitors to
your site. Start out with a plan and see to it that your article will serve
the function that you intended it to have.

3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is
you wanted is links back to your site. And any visitors it can generate are
fine. Guess what? Not all article banks and directories are going to accept
your content automatically. Oftentimes, they have some guidelines and
specifications on the articles that they are accepting. You can double the
number of sites you can submit to by writing articles that the directories
want to share with other people. All it takes is one publisher with a
hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want
your article marketing to work the most effective way for you. This also
means you have to obey the standard guidelines, spell checks, researching
on a good topic and even hiring a writer to produce a good content on your
behalf. In the end, it is all really a matter of choice on your part. You
can start getting a little exposure from increased links back but on a very
basic level. Or enjoy massive exposure from a little extra time making quality
contents. It will be your choice. You may not be aware of the fact that an
article submitted on directories is not meant to have the same level of
exposure as highly targeted content ones geared on a narrow group of people.
Learn the difference between these two and it will surely help you know what
kinds of articles to write and to submit.

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The Changing Pace of Advertising

The Changing Pace of Advertising
Copyright © Craig Warren

Rapid advances in technology have changed everything from
health care to communication. Now, as the latest technology
becomes more accessible to a broader market, the advertising
field is changing, too. Years ago, you could plan your
advertising campaign around a few television commercials
and print advertisements. And most companies would never
have considered spending a sizeable portion of their
advertising budget on the Internet. But in 2006, online
ad expenditures are expected to reach over $16 billion.

Advertisers who want to reach their target audience and
remain competitive in this high-tech world have to change
with the times. You need to keep up with emerging
technologies, what media types are most popular, and how
consumers use what’s available to them.

If you want to stay current and advertise your products
and services in ways that reach your target audience on
their turf, consider the following forms of emerging

1. Blogs

Blog is short for “web log,” online journals that people
without any HTML knowledge can create easily from any
computer. They are frequently updated and usually include
the owner’s thoughts or musings on topics ranging from
what’s happening in the news to what they wear to work.

Companies or individuals can keep blogs. Company blogs
usually promote products in what is known as an “adverblog.”
However, those blogs started by individuals without a
commercial affiliation usually have more credibility.

About fifty million people keep blogs. And many different
categories exist, including travel, health, and business.
Blogs are popular because they provide a concise summary
of news and information and give users power by providing
information all in one place and on a timely basis. A blog
dedicated to heart health, for example, will likely pull
information from sources all over the Internet, so someone
surfing for heart health information doesn’t have to search
several sites for the most up-to-date research about the
topic; they can find everything they need on a heart health

As far as advertising on blogs, ads are generally related
to the blog topic. That heart health blog could be an
excellent place to advertise a health food or exercise
product. If you’re interested in advertising on blogs,
first look for help from marketing companies that measure
hot blog topics and provide market research based on blog

2. Podcasts

Podcasts deliver digital audio and video files to a user
via the Internet. The name comes from the iPod, but they
aren’t just for iPod users. A pod cast is an audio file
in MP3 format that a consumer can download to their iPod,
MP3 player, or computer. Then the person can listen to it
over and over again, share it with friends, and save it on
a computer’s hard drive.

Six million people have downloaded podcasts, according to
the Pew Internet and American Life Project. And of the
twenty-two-million iPod owners, twenty-nine percent have
downloaded podcasts.

Podcasts are an emerging media form that will continue to
grow, and as this media outlet increases in popularity,
the advertising possibilities will grow as well. Viacom,
Disney, and Clear Channel all have radio-type podcasts,
and even print media outlets use podcasts to broadcast
interviews and other audio supplements to their print
stories. For example, you can read an issue of a magazine
and listen to an interview in its entirety on the magazine’s

3. Gaming

Sixty-eight out of 108 million households currently play
video and computer games, according to the “Digital Gaming
in America” Ziff Davis report of August 2005. Advertisers
can reach this market, which is mostly composed of young
males, in two ways.

First, advertisers can use gaming technology to insert
their ads in popular games. For example, say you are
playing a football video game on your XBOX 360. You’ll
see ads placed on the sidelines and on the scoreboard
just like you would if you were in a real football stadium
or watching a real game on television. Video games are also
played online, allowing gamers to compete with opponents in
other parts of the world. These games offer many opportunities
to place logos and products that a huge audience will see.

Another way to advertise using games is literally to create
your own game that the consumer can play online. This is
commonly referred to as Advergaming. Many companies, such
as Lipton and Mountain Dew, have used this advertising
technique. The greatest benefit of these games is that they
get people involved in the brand. Game designers create these
games to interest a particular target audience, such as young
children. Be aware, though, if you’re marketing to kids, to
closely monitor the game’s content.

4. Mobile Advertising

Nearly 199 million people in the United States subscribe to
mobile phone services. And every phone produced in the last
year is capable of accessing the Internet. What does this mean
for advertisers? It’s another method for reaching the target
audience. People now use mobile phones to search the Internet,
play games, and instant message as well as to access sports
scores, learn breaking news, and even check out horoscopes.

Mobile advertising presents a great means to reach the high
school and college student markets with banner and video ads.
Currently, mobile ads are simple and usually text banners.
But down the road, as this technology continues to advance,
cell phones may be capable of displaying television ads.
However, this media outlet is not without limitations.
Everything in your ad has to be cleared by the phone company,
so you must consider the logistical aspects of placing mobile

The High-Tech Future of Advertising

If you want to remain competitive in the future, technology
will be key to your success. You should consider these four,
and other new types, of digital media when putting together
any advertising strategy, because traditional media outlets
just aren’t as effective as they once were. While it’s
difficult to predict exactly where the trends are headed,
when you keep an eye on new technology, you and your service
won’t be left behind.

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What is Textual Advertising

What is Textual Advertising
Copyright © Craig Warren

Textual advertising is a paid assortment of
announcements which appear on the first pages
of results in search engines (Google, Yahoo,
Overture, etc.). They have recently become
an important consideration when marketing a
company’s website in NY. The times the
advertisement appears depends on the keywords
and web design chosen by the website marketer,
in addition to appearing as text rather than a
graphic or banner. Therefore, such advertising
is referred to as “textual”.

It is a rather new kind of advertising on the
Internet. However, the market for textual
advertising is constantly expanding, and the
sales volume generated through search engines
increasing. There are many advantages which
have made textual advertising attractive in
advertisers opinion.

First, as opposed to other kinds of Internet
advertising, for example banner displays, your
announcements are shown only to those customers
who search for products or services similar to
yours. For example, my firm could select keywords
such as web site design and marketing in New York,
NY, so that the advertisements appear only when
potential clients enter a combination of those
keywords in the search engines.

Another advantage is connected to the principle
of cost – in most cases you pay not for the
amount of times the ad is displayed, as in banner
advertising, but only when users “click” on your
textual advertisements.

The third advantage is that even the basic
advertising platforms offer well-developed
systems for results reporting, the tools to
choose a target audience and to predetermine
campaign expenditures. This allows advertisers
to control the budget and target customers for
each keyword (such as web design), or geographic
area (such as New York, NY) of your advertising

Overall, many internet marketing experts agree
that textual advertising is the wave of the
future, and will soon either almost or entirely
replace banner, graphical, and other forms of
untargeted, obtrusive and annoying online

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Contextual Advertising

Contextual Advertising
Copyright © Craig Warren

There are several ways people can make money online.
From selling products to advertising. In this article
I’m going to explain the concept of contextual

First I will explain what contextual advertising is.
Contextual advertising means the advertising of products on
a website according to the content the page is displaying.
For example if the content of a website was information on a
Ford truck then the advertisements would be for Ford trucks
for sale, or Ford servicing etc. It picks up the words on the
page and displays ads that are similar to those words. Then
when someone either performs an action or clicks on your page
you will get paid.

Who can use contextual advertising on their website? Any one
with content. Real content. Meaning not links or pictures but
word content. There are several companies out there that offer
contextual advertising programs. Some of the big ones include
Yahoo and Google. Although Yahoo contextual advertising is
currently only open to US publishers.

Contextual advertising programs sometimes have strict policies
that need to be adhered too. Lets take Google as an example. As
mentioned above Google ads can only be placed on pages that have
content on them. The most important rule when using contextual
advertising is DO NOT click on your own ads. Google has terminated
many publishers accounts due to this rule not being followed and
have gone to court several times regarding this click fraud.

Contextual advertising can be profitable. It can either pay for
your hosting and maintenance costs for your website or it can
pay for a lot more. There are several people that are making
thousands a month from contextual advertising. It all depends
on the amount of traffic your website has and the manner in
which you place the ads on your page. If you place them in
prominent places on your pages then you can expect to earn

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