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Advance Your Search Engine Rankings

Advance Your Search Engine Rankings
Copyright © Craig Warren

Having a web site for your business is essential in
today’s online society. Customers expect to be able to
find their favorite business online and companies that
refuse to use the technology available to them are often
left in the dust. Simply having a web site though, is
often not enough. That website must be available to
potential customers to be a valid source of advertising.
The only way this can work is to have a high rank from
search engines.

Search engine ranking gives internet users a way to
determine if the page returned from the search they
performed is of any value to them. The higher your search
engine ranking, the more likely potential customers are
to click on it. The lower your search engine ranking, the
more likely customers are to never even find your website.
There are three simple ways you can advance your search
engine ranking and improve your business and your profits.

The first way to improve your search engine ranking is to
pick your target key words carefully. When someone
searches for something related to your business, you want
your page to land in the top ten results offered by that
search engine. Each page in your site should have more
than one key word. Moreover, your site key words should
be at least two words long. For example, instead of
stamps, you might want to use stamp collecting. There are
both free websites and pricey software that can offer you
the best analysis of what key words you should use on your
site. These can help you choose the right key words for
your site.

Second, one of the main rules in search engine rankings
is the frequency and location of key terms on your
website. If the search term appears in your HTML tag,
you are more likely to get a higher rating from a search
engine. Moreover, search engines look for the key terms
at the top of the page. Search engines are looking for
the term in the headline or the first few paragraphs of
the page. The nearer to the top, the more the search
engine assumes the page is related to the topic the
searcher is looking for. Another thing search engines
look for is the frequency of the term. Search engines
examine how frequently you use the term in relation to
all of the other words on the website. They calculate
the percentage and the higher the percentage, the higher
your page ranking.

It is important to remember though, that some search
engines are built to detect spamming or using the term
to many times to direct searchers to an unrelated page.
Sites that detect spamming will not only exclude your
site in their results, they may also ban your site from
their results on a permanent basis. Deliberately spamming
can be a lot of work as well. You have to constantly
battle to keep your key words at the level the rankings
will require. Deliberate spamming is ethically wrong and
you should not resort to it to increase your page
rankings. Paying attention to the location and frequency
of the search terms on your website can greatly improve
your search engine ranking.

Finally, build relevant content on your page. Be sure
that your page reflects the key words. Using HTML text
wherever you can will help both search engines and your
visitors to determine the relevance of your site. Using
large graphic means the search engine can’t read your
site. While they may look nice, they will not improve
your search engine rating. That relevant content should
include building on your text references. If your key
word is collecting, consider offering an alternate key
word of collectors. This can keep your site from being
eliminated by some engines as redundant.

Increasing your key word rankings can really help increase
your business. It can direct more traffic to your website
that you ever thought possible. Remember though; do not get
tied up in your rankings. Even if you do not see an
improvement in your rankings, you will at least know you
should concentrate on something besides your page rank that
will help you improve your site ranking.

Resource Box:
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