Copyright © Craig Warren
To all writers and non-writers out there, now is the time
to start digging up those creative writing skills back.
With modern communication technology comes the popularity
of information-based marketing, which is one of the oldest
and most effective techniques in getting targeted prospects
to sites and converting them into buyers. This is why article
writing, submissions and publications are also getting popular.
There are already many tools that people can use to make the
process of distributing their articles more easily. Though this
is invaluable in getting the contents more exposure, which is
only half of the story.
Let us take a look first at the common mistakes that some people
make before submitting their contents to article directories:
1. Confusing the reason to promote the articles with the reason to
write them. In article writing, there are three key benefits why you
are promoting them; branding, lead generation and promotion, which
are all part of your optimization efforts. But there is only one
reason why you write an article, and that is to inform your audience.
If the article is not focused on this primary and most important
purpose, it will fail to achieve the three promotion benefits because
no one will be interested in reading them. You need to figure out first
how to get people to read what is in your article, then make them click
on your resource box. You can achieve this by producing better contents.
2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional
links back to your site. But do you know that you can get more visitors
and better search engine results from that same articles? Mention keywords
at strategic places. Just be sure not to overdo them. Some are even using
anchor texts which is also an effective method. But it is important to know
that majority of the directories are not able to support this. Remember that
is not only about the links back to your site. Part of doing well in your
article marketing is getting picked up by publishers with a large number of
audiences and gaining the ability of leveraging other brands because of the
quality of your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are other
factors that can turn your article marketing efforts into an opportunity
that can boost your earnings. Not just increase the number of visitors to
your site. Start out with a plan and see to it that your article will serve
the function that you intended it to have.
3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is
you wanted is links back to your site. And any visitors it can generate are
fine. Guess what? Not all article banks and directories are going to accept
your content automatically. Oftentimes, they have some guidelines and
specifications on the articles that they are accepting. You can double the
number of sites you can submit to by writing articles that the directories
want to share with other people. All it takes is one publisher with a
hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want
your article marketing to work the most effective way for you. This also
means you have to obey the standard guidelines, spell checks, researching
on a good topic and even hiring a writer to produce a good content on your
behalf. In the end, it is all really a matter of choice on your part. You
can start getting a little exposure from increased links back but on a very
basic level. Or enjoy massive exposure from a little extra time making quality
contents. It will be your choice. You may not be aware of the fact that an
article submitted on directories is not meant to have the same level of
exposure as highly targeted content ones geared on a narrow group of people.
Learn the difference between these two and it will surely help you know what
kinds of articles to write and to submit.
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