Home Business Ideas and Opportunities

Archive | January, 2018

Keyword Tracking

Keyword Tracking
Copyright © Craig Warren
http://www.fastcashfromhome.org

Keyword tracking allows a site owner to know what keyword
searches are resulting in sales. Search term information
can be logged into a database and presented to web site
owners in a meaningful format. This data can be used to
see which keywords are producing the most sales per
search and to determine where to focus web marketing.

What Search Engine or Web Site

Knowing what search engine a sale has originated from
allows site owners and marketers to know where their
efforts are paying off the most. Good tracking and
analysis software will also show what web site referred
visitors. Knowing what sites are sending the most
visitors allows site owners to give special attention to
ensuring this traffic continues and increases. Knowing
what referrers are generating the most sales further
allows a site owner to hone his or her marketing efforts
toward site referrals that result in the most sales.

What Keyword Was Searched For

Knowing what keyword searches are resulting in sales on
a site allows the owner to focus more on those words.
Perhaps you are marketing your site for two main
keywords, “air hook widgets” and “air hooks.” Using
keyword tracking that traces keywords down to the
sale ensures that you will know if searches for “air
hook widgets” convert into sales more often than
visits resulting from searches for “air hooks.”

Sales Conversion Ratio of Keywords and Return on Investment

Tracking keyword searches through to sales allows
site owners to determine the return on investment.
If a web master spends $100.00 on the pay-per-click
keyword “air hook widgets” and sells $1000 worth of
product, his or her return on investment is likely
very good. If the same web site owner spends $100.00
on the keyword “air hooks” and sells $200 worth of
product, it is likely that the return on investment
was not as great. Of course, if the markup or profit
on one product is greater than on another, this must
be taken into account.

Cost of Keyword

If a web marketer is using pay-per-click engines,
knowing exactly what has been spent on a keyword
and what the return was, allows money to be put
where it will do the most. Keyword searches,
unlike many advertising mediums, are targeted
by the viewer. For this reason, in addition to
the accurate return on investment feedback,
keyword marketing can be very worth the cost.

Added Benefit of Branding

Marketing your site by keyword in pay-per-click
engines means that you will only be charged if a
person clicks through your ad to your site.
Pay-per-click ads and organic search listings
have the often overlooked added value of showing
the ad or listing many times over in addition to
the clicks the ad or listing receives. Only a small
percentage of people are likely to click on a keyword
ad or search result listing, yet your ad or listing
will be visible time and time again to people searching
for terms you have bid on or marketed, increasing your
site branding. Nonetheless, care should be taken to
generate a compelling key word ad or page description,
since in most cases you will want to receive as many
clicks as possible.

Conclusion

In conclusion, if you are spending money on search
engine marketing, it is often well worth the effort
to track your keywords through to sales. Without
tracking your keywords, you will not know where your
efforts are paying off. By tracking your keywords,
you are able to put your efforts where they are
paying off the most.

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Email Marketing Evolved!

Hello world!

Hi, it’s Craig and this is my new website. Stay tuned… I’ll have great things to share!

For starters, here’s an article I think you’ll enjoy…

It’s called: “Make the Leap to Home Business Success

Make the Leap to Home Business Success

If you are going to build a successful home business, you need 3 “intangibles.” These are things that must come from WITHIN you.

===> Intangible 1 <===

First, you must have a strong WHY.

Why must you make a home business work? What’s driving you? What is it that you CAN’T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn’t stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box that I could carry with me anywhere in the world and not be tied to anyone’s time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children’s lives and the incredible freedom that succeeding in this business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don’t believe that it’s POSSIBLE for you to succeed in a home business or make your living on the Internet, you won’t. It’s that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money with a home business online. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money online in many different ways. Just get online and do some research and you’ll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you’ll find the same documented evidence of this fact. Truth is, it’s getting easier and easier to start and succeed in a home based business. This is primarily because of the Internet and affiliate marketing.

I’ve always said that “affiliate marketing” is the job of the future. In the “old” days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. Believe me, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the “job” of the future that’s here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim… This is the operating philosophy you MUST adopt to succeed with an Internet home business.

That’s backwards for most people who like to aim before they fire. The fact is the Internet is a moving target… The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can’t learn from the outside… You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. This is what I call “Making the Leap.”

The good news is that the cost of failure on the Internet is very small. In the “brick and mortar” world you need to evaluate things very carefully before you decide to open up a business. It’s almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. In fact, Plug-In Profit Site is a really good example of this.

You simply need get IN THE GAME… Each moment that you stay “out there,” you’re wasting valuable time that you could be learning and skills necessary to become a successful affiliate marketer. In fact, if you’re not in the game yet, you’re ALREADY behind the times. Come on… You can do it! Make the leap to becoming a successful home based business owner today!

About the author: Stone Evans was a washed up restaurant worker desperately searching for a way to save his family when he discovered the internet and affiliate marketing… 24 months later he finally cracked the code and started earning over $10,000 per month. Now the same system that saved him is available to you here >>

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